01/06/2026
POV: Google Photos shows you a really great memory from 5 years ago, and it sends you spiralling into an existential wormhole...
No... just me? Ok.
So much has changed in these last 5 years. But in all of the ups and downs, a few things have always stayed the same - My love for perch fishing and my love for making lures that catch them.
This incredible wild river perch was caught in the first session testing the HELLION 90 prototype. A lure maker honestly couldn't ask for a better proof of concept for a bait and I still remember it like yesterday.
Since then, I can't count how many amazing fish, of all different varieties have been caught on the 90 model. Yet, I still feel like I let this version of myself down somewhat. At this point in time, He was fully convinced that he was going to scale up Perch Palm production and turn lure-making into a feasible full time gig...
Dont get me wrong, this isn't me trying to whinge or moan! Sure, The bait-making dream didn't exactly pan out the way I thought it would, but that's life. Being where I am now, Looking back at this photo, it's clear that life rarely follow the path you draw for it and I think it's worth stopping to think about how far we've come, and what actually led us here every now and then.