Ascend Sports Publicity

Roland Garros 2026 is underway, marking the start of one of the most important weeks on the tennis calendar for qualifying players working to earn their place in the main draw.

This week, Ascend Sports Publicity is supporting seven athletes competing in Roland-Garros qualifying, along with their coaching and management teams, through targeted publicity and media support.

Our role is to help athletes and their teams identify relevant media opportunities, develop clear story angles, prepare for interviews, and make the most of the visibility that comes with competing at Grand Slam level.

We will also be supporting players across the main draw and junior events throughout Roland-Garros.

Ascend Sports Publicity works with athletes, coaches, agents and management teams across media relations, athlete storytelling, brand positioning, sponsorship and partnership visibility and tournament publicity support.

For players, coaches or management looking for publicity, media or athlete brand support please get in touch at [email protected]

Front cover energy for Paris Olympian 🙌

Our three favourite .swiatek covers (and it’s not Vogue) 🎾✨

Monaco, over and out 🫶 At this year’s our team on the ground supported agencies and brands, worked on high-impact sports crossovers, had some good commercial and strategic chats on behalf of our clients and placed some pretty cool media stories.

Welcome to clay season, 2026 🧱

BTS as team Australia practices at John Cain Arena ahead of press interviews for the Billie Jean Cup qualifiers. Australia VS Great Britain at John Cain Arena this Friday and Saturday. 🇦🇺🇬🇧🎾

Tier 1 media coverage dominating the world of formula 1: Ascend Sports PR’s approach for the first month of season 2026 encompassed storytelling and narrative, rather than mass exposure via social media. This allowed thé individual stories and personalities to shine, giving the athletes a control over their message that many thinks doesn’t exist with traditional media (it does - you just need an experienced publicist to help drive this approach). You can shape the message and get the right exposure for your brand this way. Established media also gives you credibility, which leads to endorsements and sponsorships

Clay season.

Five stories that defined the Australian Grand Prix media cycle.

From Susie Wolff shaping the future of F1 Academy, to Melbourne’s homegrown hero Oscar Piastri returning to a hero’s welcome.

Add in the next generation of female drivers, the families behind the scenes, and a resurgence story for Valtteri Bottas with Cadillac, and it’s clear no sport tells stories quite like Formula 1.

At Ascend, we spend our time finding and telling the stories behind sport. And every year we are blown away by the people we get to work with.

These were the stories that shaped the grid for us this year.