Pele Alexandria

th fashion-minded and share that love for the game.

“The joy in play, regardless of who you are, and where and how you play”
- Pelé

Based on Pelé’s personal desire to give something back to football and footballers. PELÉ SPORTS TRINITY 3E
HONOURED WITH PRESIDENT'S DESIGN AWARD SINGAPORE

Honour for Pelé Sports, the Trinity 3E and the "Pelé Sports Innivation Team" (Greg Lever-O'Keefe, Ezio Margiotta, Darryl Cassingham): President Tony Tan Keng Yam presented the Trinity 3E as one out of nine winning design projects at the President's Design Award 2012 ceremony held on December, 4th.

“The works of the recipients bear testament to the wide-ranging impact good design can bring to our lives – from refining our living environment, to enhancing a footballer‟s performance by repositioning the studs of his boots. Whether graphic, product or architecture designs, the underlying principle that threads through their design innovations is the application of insights and observations that are drawn from the user. This year‟s President‟s Design Award recipients have once again moved the needle and made a strong case for businesses to continue to push for design-driven innovation,” said Mr Jeffrey Ho, Executive Director, DesignSingapore Council. More information about the President's Design Award is available at www.designsingapore.org/pda.