LIDA Australia

Dark Mode can seriously affect your brand’s CX. LIDA’s Digital Campaign Specialist sheds light on a continuing trend for 2020.

https://lidaaustralia.com.au/dark-mode-a-marketers-nightmare/

We kicked off 2020 with a bang, at the launch of the Menstruation Station in Kisenyi, Kampala in Uganda. Using our 2019 fundraising activities, we were able to help make a dream a reality for My Period is Awesome (MPIA) & The Wellbeing Foundation.

The 'Menstruation Station' is a permanent, safe space to talk about SRHR-related issues as well as essential menstrual hygiene management.

Our creative director Richard Donovan, attended the launch describing it as “a totally humbling experience!”. Short film to follow, watch this space!

Baking for good! Today LIDA Australia and M&C Saatchi raised some much needed funds to help restore dignity and hope for the thousands of Australians who have been affected by the bushfires.

All proceeds went to Thread Together, Australia's most ethical response to fashion excess.

They divert brand new, unsold clothes from landfill to vulnerable people in our community.

Vote for us as AdNews Australia 2019 Cover of the Year! As part of International Women’s Day, we created the March cover, a representation of how the female gender has been transformed from servitude to self-actualisation.
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https://www.adnews.com.au/news/vote-for-the-adnews-2019-cover-of-the-year .99

What a fantastic evening we had celebrating our nomination for People and Culture at the 2019 B&T Awards.

Will the introduction of Disney+ dramatically increase illegal downloading in Australia? Look no further than Mumbrella. Insights provided by resident Data Scientist, Jake Bourne.

Disney+ will dramatically increase illegal downloading in Australia The launch of the latest streaming video-on-demand service in Australia is about to have an unwanted consequence for content creators, according to LIDA’s Jake Lyme.

Congratulations to Domenic Bartolo & the team who took home a Merit Award for their work with 350.org, “Change the Future,” in the category of ‘Illustration for Design’ at the .

Thinking about hiring a Gen Z employee? Well you should! Let our resident Gen Z-er Milly Munro tell you why!

Hiring Gen Z? It’s A No Brainer! - B&T This columnist argues hiring Gen Zs is a "no brainer". Except zombie Gen Zs who've had their frontal cortex removed.

Today we attended the Mumbrella Health Marketing Summit.

A highlight for us was hearing from Mitch Wallis, Founder of Heart On My Sleeve.

“Mental health is not the absence of problems. Mental health is our ability to cope.”

To celebrate the Women in Media Awards, our Managing Director, Victoria Curro, spoke to B&T about equality in the workplace.

"If you want to make a change to equality in the workplace, call it if you see it! It's the little everyday inequalities that reinforce women and men have different roles to play and different strengths – which is simply untrue."

Women To Watch: LIDA's Victoria Curro - B&T Victoria Curro sort of sounds like a delicious deep-fried Portuguese churro. But you can't choux her in that easily.

Thanks to B&T for their feature on our win at the AFR 's Most Innovative Company Awards!

M&C Saatchi Wins AFR Prize For Most Innovative Media And Marketing Company - B&T B&T can't wait to get an invite to the party after hearing this fantastic news from M&C Saatchi.