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HOKA

HOKA

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Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear. #FlyHumanFly

likeshop.me/hoka_eu Why?

HOKA is the fastest growing running shoe company in the world. Because our shoes allow your feet to move naturally with maximum comfort. They’re surprisingly light, which gives the sensation that you're running slightly above the ground. Try on a pair to see what we mean. Why run when you can fly?

Photos from HOKA's post 06/09/2026

Here for the women’s race ⚡️

5 women. 5.5k across the trails of Courmayeur. One treasure hunt in the Tecton X 4 🏔️

Each bringing her own pace, her own strength, her own take on the trail. The adventure began in the mountains, running, and ended cheering on the participants of the ETC, turning every stride into energy for those crossing the finish line.

HOKA UTMB Mont-Blanc ’26: wrapped 🎬
Celebrating women who fly their own way and keep exploring, together.

See you on the trails 🪽

Photos from HOKA's post 30/08/2026

The toughest conditions are made for even tougher humans.

As cloud turned to rain, rain turned to darkness, and darkness gave way to sunrise, you kept moving.

HOKA UTMB® Mont-Blanc is the ultimate test of human endurance and spirit.
Through the long, lonely hours, there are friends, family and strangers waiting at aid stations, shouting from the trails, holding the lights, believing in you when the finish still feels far away.

To those who didn’t make it to the finish line this time: ce n’est que partie remise ⏳
To those who crossed it: chapeau 💙
And to those still moving through the mountains: allez, allez, allez 👏

The will to keep moving is yours. The belief in you is ours.

Together We Fly Higher 🪽

Photos from HOKA's post 27/08/2026

An OCC in the bag for our athletes HOKA UTMB® Mont-Blanc
60km. 3,500m+ elevation gain. Orsières → Champes → Chamonix.

A 4th place finish for Sylvain Cachard, a career best in Mont-Blanc.
6th and 7th for Judith Wyder and respectively.

Bravo, team, and everyone soaring across the line 🪽

Next up: CCC®

25/08/2026

Let’s 𝙛𝙡𝙮, Chamonix 🪽

Take to the trails and finish soaring through our 500m segment, part of the iconic final stretch of the course.

Then head to the Flylab, show your digital finisher badge and collect your exclusive gift - shaped by the HOKA UTMB-Mont-Blanc route and inspired by mountain rope.

Keep your opened gel folded inside, carry it with you for race-day luck, or take it home as a reminder of a week at the sommet mundial du trail.

Discover the segment through the link in bio.

Photos from HOKA's post 23/08/2026

Prêt?
Prêt.

Course recons for our athletes: ✅

See you in Chamonix.

Links in bio for everything you need to know about race week.

 

Photos from HOKA's post 21/08/2026

🚨 The reviews are in 🚨

Swipe ⏩ to see how the Tecton X 4 has our athletes feeling on top of the world ⛰️

Coming to a mountain near you. Get yours now on HOKA.com.

20/08/2026

Crafted to lead the pack at the world’s pinnacle trail races, the Tecton X 4 is freshly finessed with PROFLY™ X series technologies for speed on gnarly terrain. Parallel carbon plates are adjusted to increase pop in the gait cycle and a new Matryx® Micro textile upper enhances breathability during all-out efforts. Built with two layers of PEBA—our lightest, most resilient foam—and finished with an extended knit collar and updated lace structure for better lockdown and support, this beast has course records in its sights.

Link in bio.

Photos from HOKA's post 20/08/2026

On top of the world ⛰️
Reach your peak with our all-new, ultra-fast PROFLY™ X tech.

Tecton X 4 on HOKA.com now. Link in bio.

Photos from HOKA's post 19/08/2026

The calm before the start line HOKA UTMB® Mont-Blanc ⏳
St. Gervais for the training camp.

Weather? 🥵
Mountains? 📈📉
Trails? 🪽
Cooking? ⭐️
TV? ⏪
Kit? 🪡
Athletes? 😁
Shoes? 👀

18/08/2026

OTOTW Radio — coming to you live from the Flylab, wherever you are 🔊

On air from Monday, 24.08. 9am (CEST). Link in bio.

Tune in. Stay tuned.

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