HOKA

RUN IT AGAIN: 𝘾𝙃𝘼𝙇𝙇𝙀𝙉𝙂𝙀 ♺

As part of our Run it again Series, we’re valuing the process, rewarding the progress, and finding joy in repetition by launching the Run it again: 𝘾𝙃𝘼𝙇𝙇𝙀𝙉𝙂𝙀.

From 20th July – 20th September, complete 20 runs of 20 minutes or more and unlock the chance to win exclusive HOKA rewards.*

And why stop there?

If you’re in the UK, France, or Germany, join HOKA Membership and unlock an elevated challenge experience, including guaranteed rewards, bonus prizes, and exclusive opportunities to win.

Members can also fly further with the Run it again: 𝙈𝙚𝙢𝙗𝙚𝙧 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚 — a series of progressive micro-challenges designed to reward repetition.
Soar through checkpoints to unlock exclusive rewards, and earn up to 3 additional entries into the Member Prize Draw, boosting your chances of winning even more.

The sooner you start, the further you can progress.

Movement builds momentum. Momentum starts when you Run it again.

Join the challenge now through the link in bio.
Join Membership on HOKA.com to fly further.



*T&Cs apply.

The Clifton conundrum: 𝟭𝟭 or 𝗣𝗥𝗢?

We asked our athletes how they’re using each shoe in their training week - and where each model earns its place in the rotation.

Explore the two ranges on HOKA.com now.

LOOK WHAT SMOOTH CAN DO.
The legendary Clifton ride, refined for effortless miles.​

Explore the Clifton 11 range now through the link in bio.

RUN IT AGAIN LEAGUE ♺

Crews across the UK, Italy, France and Germany will go head-to-head for one goal: earning their place at an elite training camp during the Berlin Marathon in September.

Only one crew from each country will make it.

The test? The HOKA Bleep Test 🔈
The tool? The new Clifton Pro 👟
The mindset? Trust the process. Chase the progress 🔁📈

Follow the crews as they battle through the qualifiers and join us for the Country Finals this September to discover who earns their place in Berlin 🏆

The journey starts now 🪽

Three years. Three wins. One unforgettable run.

Ludovic Pommeret has done it again. Returning to Hardrock 100, Ludo claimed his third consecutive victory, breaking the course record by more than 20 minutes.
 
Some performances redefine what’s possible. History, made in the San Juans. Congratulations, Ludo.
 
 

Rhoam Creative Studio

A pace-pushing trainer for everyday miles. Get set for our smoothest Clifton yet. Unleashing PROGLIDE™+ series technologies in our tried-and-true trainer, this next-gen remake takes what we love about the ultra-cushioned runner and pushes performance to the max. Sublimely smooth and exceptionally resilient, the Clifton PRO optimises your daily miles with a more aggressive rocker profile, more lively underfoot ride, and more premium materials. We’ve also dialed up the ride with a SCF foam midsole and added Super Abrasion Rubber in high-wear zones for enhanced durability.

Explore now on HOKA.com.

PROGRESS BEGINS.

09.07.26.

That was Roth.

Five days. One Club House. Runners testing our latest models at the shakeout. A hot-air balloon above Buchenbach. A Speed Tunnel packed from Thursday to Friday night.

And a world record to close it all out.

Challenge Roth doesn’t do anything small. Neither do we.
Sam Laidlow Rico Bogen 🪽

2027 tickets are open. See you there.

7:21:04.
A world record. In Roth.

Sam Laidlow didn’t just cross the finish line first — he rewrote history. The fastest ironman-distance triathlon ever completed, on one of the most legendary courses on earth.

Rico Bogen third on the men’s side and fastest long distance debut in history.

third for the women. 100% podium record in long distance races.

Bavaria. July. HOKA 🪽