HOKA

Go 𝗕𝗜𝗚
Go 𝘍𝘈𝘙

Maximum cushioning meets plate-powered momentum in the all-new Skyward X 2.

Explore the range now through the link in bio.

The party has started in East London.
Community cultivated. Race ready.

Hackney does nothing by half.

See you tomorrow. Everywhere 🪽

𝙇𝙀𝙏’𝙎 𝙁𝙇𝙔 𝙃𝘼𝘾𝙆𝙉𝙀𝙔 🪽

Our London race-ready rituals. Continued. Now with extra East energy ⚡️

Fly with us through the link in bio.

See you everywhere.

Flying from Anywhere to Nowhere to stride away from the everyday.
Nowhere it’s the place, the feeling, the destination we are all heading to as we Run Wilder on the trails, all over the world 🪽

Where do you escape to?

may have flown by, but our movement in Milano remains.

From its streets to its canals, we moved through the city in our own rhythm—celebrating the opening of our new store, coming together for the first HOKA Run Club, and reconnecting after the race to share it all.

A weekend where every moment, every place, and every person became part of the same feeling— where exaggeration met lightness, and everything felt 𝘪𝘯 𝘧𝘶𝘭𝘭 𝘧𝘭𝘪𝘨𝘩𝘵 🪽

We’ll see you again at Corso Garibaldi 1.

loves to go 𝘧𝘢𝘴𝘵 and PB Protocol just made it 𝙛𝙖𝙨𝙩𝙚𝙧 ⚡️

Built on a shared structure of speed, three Super Pacers from our PB Protocol crew led runners through Milano — setting the rhythm and holding the pace from start to finish.

9️⃣ Italian athletes on home ground, 9️⃣ new Half Marathon PBs in the Cielo X1 3.0 ⏱️

Progress moves further when it moves together 🪽

Spotted us in Milano 👀

Our new HOKA Garibaldi store has landed — shaped by an exaggerated sense of lightness — where performance feels effortless, and every stride feels lighter.

Stramilano weekend is here - ready to fly with us? 🪽

Link in bio.

Katharina Hartmuth: our 👑

But MIUT goes beyond the podium.

It’s the community at dawn, headtorches stretching across the start line.
It’s volunteers and our crew lifting spirits at every aid station and ascent.
It’s runners sharing the toughest climbs, step by step.

And always — those views (and shoes).

“Being bold. Trying to push my limits a little bit. That was the plan.”

Plan: ✅

Herzlichen Glückwunsch, Katharina 🪽

𝙁𝘼𝙎𝙏 delivery: PBs ⚡️

8️⃣ of our 1️⃣3️⃣ UK PB Protocol runners who soared through London yesterday took home new PBs in the Cielo X1 3.0 👟
Over 4️⃣6️⃣ minutes shaved off in total ⏱️

Special shoutouts to .grassly and , who finished 🥇 and 🥈 respectively in the men’s mass start, and and , who finished 5th and 6th respectively in the women’s.

And not forgetting our very own athletes .louise.small and , with Louise finishing 🥉 in the British female division.

Thank you to everyone who flew with us, at the HOKA Hub and across London. We’ll see you in Hackney real soon 🪽