Premier Jour Fine Lingerie and Swimwear

It's Prom season!

To all students celebrating, wishing you a safe, memorable, and magical Prom Season!

Whether your gown is strapless, backless, fitted, satin, or ultra-glamorous, the right bra or shapewear can enhance your silhouette, improve comfort, and give you the confidence to rock all night long.

Let us help you find the undergarments to complement your look so you can celebrate with confidence.

Love ❣️ your PJ Sisters,
Alicia & Natasha
Premier Jour Lingerie & Swimwear
📍 1292 St. Clair Avenue West - Toronto
📞 416-654-1868

Prom season is here and it could be one of the most exciting times in a person's life. The dress, the shoes, the glam, and the memories that will last forever. But there’s one detail that can make all the difference in how you look and feel on your special night: the right foundation pieces.

At Premier Jour Lingerie & Swimwear, we believe your perfect prom dress deserves the perfect fit underneath. Whether your gown is strapless, backless, fitted, satin, or ultra-glamorous, the right bra or shapewear can enhance your silhouette, improve comfort, and give you the confidence to rock all night long.

Bring your prom dress into our boutique and let us help you find the undergarments to complement your look so you can dance, pose, and celebrate with confidence.

The right foundation doesn't just improve how your dress looks, they help you feel amazing too. Smooth lines, better support, and a perfect fit mean you will look stunning in every photo and feel comfortable throughout your unforgettable evening.

Your dress is the star, let us help you create the perfect foundation underneath it.

A pre-prom congratulations 🎊
Love ❣️ your PJ Sisters,
Alicia & Natasha
Premier Jour Lingerie & Swimwear
📍 1292 St. Clair Avenue West - Toronto
📞 416-654-1868

Elegant and alluring, white lace lingerie blends timeless romance with delicate sophistication.

Perfect for special occasions, bridal wear, or simply feeling beautiful every day.

Visit us in-boutique at Premier Jour Lingerie and Swimwear to find your fit.

Your weekend attire starts underneath it all.

Lace it up in pure pink 💗 beauty.
Delicate. Elegant.

Visit us in-boutique at Premier Jour Lingerie and Swimwear to find your fit.

A breath of floral freshness 🌸🏵🌺

Colourful, poetic, vibrantly beautiful.
Basket 🧺 Bra and shorty lingerie set.

Getting dressed 👗 begins underneath it all, first.
Get floral and flirty.

Visit us in-boutique at Premier Jour Lingerie and Swimwear to find your fit.