28/10/2026
𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗚𝗿𝗼𝘂𝗽𝗼𝗻 𝗰𝗹𝗶𝗲𝗻𝘁𝘀… 💚
You may have noticed that our offers have been disappearing from Groupon, so I thought I’d explain what’s happening.
Unfortunately, Groupon allows itself to reduce offers beyond the discounts originally agreed, thanks to the small print in its contract. Add their commission into the mix, and the amount left for the business can become rather less appealing.
I removed our massage offers a couple of months ago for a couple of reasons. Firstly, some promotions left me receiving less than £10 per massage. Once you factor in the time involved, heating, lighting, washing towels and all the other costs of running a studio, the figures simply stopped making sense.
Secondly, I was struggling to offer the volume of appointments people wanted, particularly in the evenings, when our Pilates classes are also at their busiest. Despite the availability restrictions being clearly explained in the terms and conditions, I was still receiving complaints and some rather unpleasant messages about not having more appointments available. Unfortunately, I haven’t yet worked out how to be in two places at once!
I’m happy to offer introductory deals and give people the opportunity to try our services, but there does need to be a point at which the numbers add up and the availability is realistic.
I’ve now made the same decision with our 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗣𝗶𝗹𝗮𝘁𝗲𝘀 𝗼𝗳𝗳𝗲𝗿𝘀, so these will no longer be available through Groupon for the time being.
As a sole trader, I have to keep an eye on the practicalities of running the business, and working for progressively less money isn’t a particularly sustainable business model.
𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗮𝗹𝗹 𝗶𝘀 𝗻𝗼𝘁 𝗹𝗼𝘀𝘁! I’ll be adding some 𝗘𝗮𝗿𝗹𝘆 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗱𝗲𝗮𝗹𝘀 directly to our booking system over the next couple of weeks, so if you were hoping to grab a bargain, keep an eye on the page.
You’ll still be able to find offers on Pilates and other services, just directly through Equilibrate rather than Groupon.
Thank you to everyone who supports the studio. Whether you found me through Groupon or have been coming along independently, I really do appreciate every booking and recommendation. 💚
Lucy x
