HEL Mountain Bike

HEL Mountain Bike Performance MTB Brake Systems & Components
mtb.helperformance.com

15/09/2026

We love seeing your comments in the wild!

The best feedback is when riders notice the details we build into them — the planted feel, the stiffness, the strength and the durability.

Swipe for a closer look at what’s behind it.

A little throwback to this one.This McLaren-inspired Tora Cycles EVH ended up exactly where it belongs — in the McLaren ...
15/09/2026

A little throwback to this one.

This McLaren-inspired Tora Cycles EVH ended up exactly where it belongs — in the McLaren pits at Silverstone.

Kitted out with HEL components and finished with some seriously special details, including signatures from Lando Norris and Oscar Piastri on the top tube.

Big thanks to Tora Cycles for getting HEL involved in the build.

Does this take the top spot for custom collabs?

There’s a brake hiding in here.Every Advocate caliper starts as a solid piece of aluminium billet — then we machine away...
09/09/2026

There’s a brake hiding in here.

Every Advocate caliper starts as a solid piece of aluminium billet — then we machine away everything we don’t need.

Why billet?

It gives us far more control over the final shape, tolerances and material placement. We can keep strength and stiffness where it matters, remove weight where it doesn’t, and machine critical areas like the piston bores and mounting points with serious precision.

It also gives us more freedom with the design, rather than being limited by what’s easiest to cast.

Slower? Yes.
Cheaper? Definitely not.
Worth it? We think so.

From solid billet to four-piston brake, machined here in Devon.

Would you like to see more of the machining process behind our components?

06/09/2026

Engineered for the elements.

𝘼𝙡𝙛𝙞𝙚 𝙃𝙚𝙢𝙞𝙣𝙜 🚀 is fully locked and loaded with his new eMTB featuring our pure billet finish HEL brakes and a pair of bi...
28/08/2026

𝘼𝙡𝙛𝙞𝙚 𝙃𝙚𝙢𝙞𝙣𝙜 🚀 is fully locked and loaded with his new eMTB featuring our pure billet finish HEL brakes and a pair of big boy HEL 220mm x 2.2mm solid rotors, ready for some steep sendies out in NZ and beyond.

Imagery by Callum Hayes 🔥

25/08/2026

In between laying down some insane runs at the Dirt Wars, still makes time to come and be our HEL presenter and run you through what components he has been running on his bikes. Full time presenting gig could be on the cards? 😆

Here’s the first glimpse of our soon to be released dropper post lever that we’re excited to share more news about soon!

Sneak peek at one of our Limited Edition custom colourways 😈 Should we add this to our permanent line up?If you love the...
18/08/2026

Sneak peek at one of our Limited Edition custom colourways 😈 Should we add this to our permanent line up?

If you love the half and half look, we always offer FREE CUSTOMISATION on our brake systems, so you can mix and match colours to create your personalised setup at no extra cost!

Join us at Malverns Classic again this year at stand C2! We’re offering some mega deals 💸 😎
17/08/2026

Join us at Malverns Classic again this year at stand C2! We’re offering some mega deals 💸 😎

Address

Unit 4, Lower Trelake Business Park, Tedburn Road
Exeter
EX42HF

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

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