27/09/2026
I’ll be really honest. September has been a bit rubbish business wise. The summer is always quiet…it’s expected…holidays, kids off, the heat this year - you get used to it in this industry. But theres always an assumption that everyone will get back to routine when the kids go back to school…reality isn’t quite like that!
The good news is that September has always felt like this for me…so it’s nothing brand new. We’re following the shape of previous years…it’s just definitely more pronounced this year and it feels uncomfortable. This summer just keeps on giving and clients don’t seem ready to let it go just yet…
I’m posting this for all the other studio owners and instructors, showing up to teach quiet classes….I’ve had chats with lots of you over the course of this month and so many of us are seeing the same thing. This is for you…and me…because people often don’t share this reality….it stays in the DM’s and voice notes when we’re all checking in!
Things aren’t always as rosey as social media portrays and that’s ok. If it was all always amazing and constant growth lots of us would be retired somewhere with feet up and a cocktail on the go not analysing booking data…
I know it’s tough…it’s something you’ve worked really hard to build and you only ever want it to do well…
All I can tell you is to Just keep showing up. Most people couldn’t do what you’ve chosen to do. Because they haven’t got your passion, drive, discipline, motivation, work ethic or mental strength. They only wish they had.
So remind yourself that this is a moment in time, that you’re doing an amazing job and whilst you can’t do anything for the clients that aren’t there…you can do so much for those that are❤️