Lauf Cycles

Lauf Cycles

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High-performance gravel, road, and MTB/eMTB bikes. Engineered in Iceland, built in Virginia, and sold direct to customer. We offer 30-day test ride.

Photos from Lauf Cycles's post 05/06/2026

Fast is fun. Saving money is too. For a limited time, enjoy our summer sale on all bikes and framesets. From epic days on the course to after-work spins, every ride feels better on a Lauf.

Photos from Lauf Cycles's post 04/06/2026

Thank you for an amazing week at expo! We had a blast seeing you all and all those Seigla’s out there!! 👀 we are so proud of all of our riders who participated last weekend!

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Photos from Lauf Cycles's post 01/06/2026

Congratulations to our Maddy Nutt for being 2nd in the XL! We couldn’t be more proud of you 💪 next up, 330km!

29/05/2026

Good luck - we’re all here rooting for you!! See you in a few hours 🔥🔥🔥

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Photos from Lauf Cycles's post 21/05/2026

Planning the summer makes us think about our trip to the Eastfjords last summer that gave us every kind of weather, but that’s exactly what made it unforgettable. Endless gravel, quiet roads, and landscapes that never looked the same twice. We'll be looking for the summer...

19/05/2026

Designed in Reykjavík, Iceland, eElja carries the same performance-driven DNA that has defined our bikes from the beginning: clean design, capable geometry, and a ride quality built for freedom beyond the pavement. Every eElja is assembled in Harrisonburg, Virginia, where craftsmanship and attention to detail turn that vision into reality.

Photos from Lauf Cycles's post 16/05/2026

Huge thanks to everyone who came out to Elliðaárstöð with our friends from Fishersund last weekend and turned a rainy day in Elliðaárdalur into something special. So many people showed up to test ride the new eElja, hang out, listen to music and enjoy the atmosphere despite the weather doing its absolute best 💦

11/05/2026

Join us for a full day of riding at the Western Slope Pavilion on May 16th. Come test ride all the Lauf lineup from gravel and road bikes to our newest eMTB and MTB models and experience what makes a Lauf ride feel different.

Bring your helmet, bring your friends, and come ride with us ⚡

Photos from Lauf Cycles's post 02/05/2026

We are incredibly proud of our Maddy Nutt.

With a record-breaking ride of 26 hours and 31 minutes of relentless forward motion, Maddy covered 560 brutal kilometers at to take an unforgettable victory in the Traka 560. Battling through the Pyrenees, through the darkness, and through every challenge that comes with one of gravel racing’s toughest events, she delivered a performance defined by patience, grit, and determination from start to finish.

Riding her Lauf Seigla Ultimate, Maddy paced the early hours with control, pushed deeper into the race as the kilometers wore on, and made the decisive difference through the night to cross the line way ahead of the next rider. To set a new record in an event of this magnitude is an extraordinary achievement, and a true testament to the strength, resilience, and spirit she brings to every challenge.

Congratulations, Maddy! What a ride, and what a win. We could not be prouder 🖤

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Location

Telephone

Address


Grandagarður 1b
Reykjavík
101

Opening Hours

Monday 11:00 - 17:00
Tuesday 11:00 - 17:00
Wednesday 11:00 - 17:00
Thursday 11:00 - 17:00
Friday 11:00 - 17:00