Lauf Cycles

Looking back at this trip, some of our favorite moments never made the hero shots. They happened between locations. Standing by the car with a coffee in hand, figuring out the next road, talking about life, and wondering if the weather would give us five more minutes.

That's the reality behind a campaign like this. We're just a group of people who love riding bikes and feel incredibly lucky that our job is to explore places like the Icelandic Westfjords together.

Most people picture Iceland in black lava and glaciers. Then there's Rauðasandur. A stretch of golden-red sand where the Atlantic meets one of the most remote corners of the Westfjords. No crowds. No rush. Just miles of coastline waiting to be explored.

Sometimes the best gravel roads end and you just keep on going into the something else. Seigla can do it all with you.

Some roads are forgotten. We think they're the best ones. That's exactly why we keep coming back. Empty gravel roads, endless climbs, and the kind of silence that makes every ride feel bigger.

Some rides stay with you long after they're over.

Earlier this summer, we packed our bikes and headed to the Icelandic Westfjords, one of the most remote and breathtaking corners of Iceland. What started as a campaign turned into a reminder of why we love riding in the first place.

This short film captures the roads, the landscapes, the coffee stops, the unpredictable weather, and the moments in between that never make the hero shot.

We hope it inspires your next adventure.

Thank you to Thrainn Kolbeinsson for the video production.

The Icelandic Westfjords | A Summer Ride with Lauf Cylces This summer 2026, we packed up our bikes and headed to the Icelandi...

We could not be more proud of you!! 💪

"The best lightweight e-mountain bike I've ever ridden."

We're incredibly proud to see the eElja earn both high praise and the Editor's Choice badge from Men's Journal.

After extensive testing, Lindsay Geller highlighted the eElja's lightweight design, natural-feeling TQ HPR60 motor, confident handling, and premium ride quality, calling it a true mountain bike with just the right amount of assistance.

Read more here:

Lauf eElja Review: The Best Lightweight E-Mountain Bike I've Ever Ridden After months of testing on steep Vermont singletrack, the Lauf eElja proved that a lightweight electric mountain bike can climb faster, descend confidently, and still feel like a true trail bike.

If Gravel Worlds has been on your list, now's the time to commit. Registration closes July 1, and everyone who signs up before then will automatically be entered for a chance to win a Lauf Seigla.

Whether you're chasing a podium, a personal best, or simply an unforgettable day on the gravel, Gravel Worlds delivers. We can't wait to see plenty of Lauf riders on the start line and out on the course!

Sign up before July 1 for your chance to win.

See you in Nebraska🌾🚴

Sign up here: https://www.movemint.cc/events/lauf_gravel_worlds_2026

There are places that remind you why you ride. The Icelandic Westfjords are one of them. Remote roads trace the coastline, tunnels carve their way through mountains, and every turn reveals a landscape that feels untouched by time. It's the kind of place where you can ride for hours, stopping only to take it all in.