JW Lures

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JW Lures Custom lures handcrafted in Sweden

12/10/2026

BIG thankyou to all of you who grabed som lures from yasterdays drop.
I still have som left.
The KingKong-tails soldout quick as usuall(suppose I should have made more).
But I have theese four Big Gun Swims left and a couple of Schnitzel cranks.
Im really glad so many of you choosed to try the Schnitzel due to the fact that they got ready so close to the drop so I had not much time to introduce them..

So what you see here is still up for grab together with some widegliding 'JW Stickan'.

Welcome to visit jwlures.com now👊

🧨...BIG baitdrop live at the shop now !!!...💥Visit jwlures.com and level up your tacklebox with some 100% handmade BIG c...
11/10/2026

🧨...BIG baitdrop live at the shop now !!!...💥

Visit jwlures.com and level up your tacklebox with some 100% handmade BIG custom lures for pike, muskie or any predator fish..

●Big Gun Swim
●KingKong-tail
●Schnitzel Crank

⏰️🧨.....BIG baitdrop of BIG baits on the webshop 18.00CET tonight !!!If you are really into hunting big pike this fall y...
11/10/2026

⏰️🧨.....BIG baitdrop of BIG baits on the webshop 18.00CET tonight !!!

If you are really into hunting big pike this fall you should pay attantion to this drop. Ill launch three different luretypes, all big and all with the abilitys target big pikes in cold water, but still they are really different with its own uniqe swimmingaction.

One BIG swimbait= Big Gun Swim
One BIG tailbait= KingKong tail
One BIG crankbait= Schnitzel crank

They comes in suitable colorpatterns fitting the kind of hunt/preys that the pikes do/bite this time a year, ..and some colors that just fish too well to let out, like the 'Redtiger' or 'CityZombie' on the Schnitzel for example.

Have a nice day and very welcome to tune in jwlures.com by 18.00CET tonight

Brst regards Jimmie
JW Lures

One tailbait to rule them all!?KingKong-tail Length 40cm Weight 200grRelease 18.00CET tomorrow at jwlures.com
10/10/2026

One tailbait to rule them all!?

KingKong-tail

Length 40cm
Weight 200gr

Release 18.00CET tomorrow at jwlures.com

The new 'Schnitzel Crank'.a very thin and high bodyprofile gives it an approach of a really massive bait in the water bu...
09/10/2026

The new 'Schnitzel Crank'
.a very thin and high bodyprofile gives it an approach of a really massive bait in the water but without being too heavy and it keeps the good hookset-ability. Classic rolling action with some irratic 'hunts' now and then, lethal so to speak. Lowfloat/suspending and dives to 3-4m!

Release 18.00CET this sunday on jwlures.com

08/10/2026

Big Gun Swims....aaaand offcourse you cant make a batch of BIG baits without doing some old mighty KingKong-tails💪🥴
Stay tuned for more specs. and pics

Release 20.00CET this Sunday the 11th october at jwlures.com

Big baits incoming !!!Mountingday in the workshop and some testswim. ..a good day so to say😎First video- new 'Big gun' s...
07/10/2026

Big baits incoming !!!

Mountingday in the workshop and some testswim. ..a good day so to say😎

First video- new 'Big gun' swimbait', made for fishing in low speed, designed for trolling after big pikes in cold water. 1-3m unweighted.
Second video- with a 18gr snapon-weight in the eylit under the check, 3-5m.

28/09/2026

💣......Deeptwitch 1600 goes live at jwlures.com 20.00CET tonight 💥

This lure is designed for fishing in big waters like pelagic, outside dropoffs or over deep reefs etc.

Just throw it out and start with some hard twitches and the heavy rattlechamber will gather fish from far away and the Deeptwitch will dive to over 4m of depth then just go slow and steady and mix it up with some spinstop or twitches. This lure gives you full contact during the retrieve even if you are drifting fast with the electric motors and it will keep the depth all the way in to the boat.

And the timing are no coincidense due to the fact that big schools of baitfish like smelt or bleaks are entering these types of deep reefs or dropoffs now when the autumn is here and the water are getting colder.

 The Deeptwitch 1600 is weighted slightly tail-heavy for longer cast. Offcourse its suspending/slowsink for long 'hangtime' during spinstop.

It measures 16cm (lurebody) and weighs 75gr

Runningdepth arround 4-5m while casting and 5-6m while trolling

27/09/2026

Deepdivers going live at the shop tomorrow !!

This is a  'wobler'  made for deeper spinfishing outside dropoffs, over deep reefs or pelagic.
.more about why it can be not just as good but also better to use a lure who dives down to deeper water instead of like a softshad that you let sink down and then reel up towards the boat tomorrow with more pics and info.

So have nice evening and stay tuned if it sounds intresting 

Best regards 

Jimmie 

JW Lures 

20/09/2026

🧨.....Baitdrop live now.....💥

Tune in jwlures.com now and grab your JW Stickan and JW Jointed Drumstick

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