Soco Sales Training

Looking ahead with optimism, we celebrate the talented women in sales who are proving their capabilities every day.

From closing major deals to leading high-performing teams, women continue to shape the future of sales.

While women make up nearly half of our global workforce now, we still see a gap in sales leadership roles (source: https://gtnr.it/4i1Ize7).

To all the amazing women in sales: your determination and skill make our industry stronger.

Keep reaching for those leadership positions - you belong there.

Join us in supporting and celebrating women in sales, today, tomorrow, and every day.

Happy International Women's Day!

Professional sellers know - the more you practice, the more natural your client conversations become.

At a workshop in Malaysia 🇲🇾, we dove deep into practical techniques that are already helping local companies achieve remarkable growth.

Our interactive sessions are designed to equip your teams with the skills they need to thrive.

If you’re on the hunt for practical, results-driven sales training, reach out to us and let’s start a conversation about taking your sales strategy to greater heights!

Most sales training fizzles out after a few weeks.

Your team goes back to their old habits, and you're left wondering why you invested in training that didn't stick.

We've seen this pattern repeatedly with sales teams across the globe.

Working with companies like Affin Hwang, AmBank, and Telekom Malaysia, we've developed a proven system that includes pre-training assessments, customized workshops, and 4-12 weeks of post-training reinforcement.

Our approach has earned us recognition as Malaysia's Best Sales Training Provider.

Get a personalized quote and discover how we can help your team build lasting sales habits: https://bit.ly/4ilwwbv

Best Sales Training Malaysia  AWARD-WINNING SALES trainingmalaysia Maximise your growth with Asia’s leading sales training provider in Malaysia. SOCO/ Sales Training has been

Your 7-step formula for sales success: It may be a typical strategy, but it's one that's often overlooked.

Let's talk about the intangible assets that set top sales performers apart.

Here's a quick preview of what makes a standout salesperson:

✓ Solutions, not problems
✓ Strong ethical standards
✓ Constant learning mindset
✓ Active listening skills (80% listening, 20% talking)
✓ Consistent hard work
✓ Building genuine relationships
✓ Clear goals and metrics

Want to find out which of these assets is your strongest?

Read the full article to assess your sales toolkit: https://bit.ly/41kcFTb

What Assets are Needed to Succeed in Sales? What do you think of when you hear the word "asset"? Gold, money, and property usually come to mind, but I'm talking about assets in sales. Useful or

Do you notice your telecom sales reps spending more time explaining technical specs than understanding what customers actually need?

Many sales managers watch their reps struggle with quota pressure while prospects slip away to competitors.

The challenge runs deeper than product knowledge.

Your team might know every feature by heart, but still find it hard to build trust, handle objections, or close deals consistently.

When selling complex telecom solutions, technical expertise alone won't cut it - your reps need to know how to connect with decision-makers and show real value.

Through training and real-world scenarios, your team can learn to turn technical conversations into meaningful discussions about business value.

If you're ready to help your team sell telecom solutions more effectively, see how our training can work for your team:
https://bit.ly/3WSEAIC

Telecommunications Sales Training TELECOMMUNICATIONS SALES TRAINING Stop Struggling with Quota Pressures and Start Closing More Deals TELECOM SALES: TRANSFORM YOUR APPROACH AND WIN MORE

Long sales cycles can feel like a never-ending journey.

Between multiple stakeholders, complex negotiations, and technical requirements, moving deals forward often feels like pushing a boulder uphill.

Here's what top performers do differently to speed things up:

- Map out all decision-makers early and engage them proactively
- Get procurement and legal requirements on the table in early discussions
- Build internal champions who can navigate company politics

Each of these 7 stages serves a purpose but the real win comes from running them in parallel when possible and anticipating roadblocks before they appear.

What's your best tip for shortening the sales cycle without cutting corners?

Trade shows can feel overwhelming.

While hundreds of potential customers walk by your booth, turning those brief interactions into meaningful business relationships often feels like catching lightning in a bottle.

The difference between a good and great exhibition performance comes down to your approach.

Each conversation needs structure – from that first attention-grabbing opener to a strategic exit that respects everyone's time.

Here are 9 steps to create natural flow in your conversations while keeping you focused on what matters most: connecting with the right prospects.

Many sales leaders watch their booth staff struggle to stand out among countless competitors, while potential leads walk right past their booth looking at their phones.

Trade show selling needs a completely different approach than regular sales.

Your team has mere seconds to grab attention, qualify prospects, and gather information before visitors move on.

Without the right techniques, those expensive booth spaces and travel costs add up to missed opportunities.

From managing booth traffic to engaging the right visitors and maximizing post-event follow-up, proper training gives your team the confidence to make every show count.

If you want to help your team get better results from your next trade show investment, see how our Exhibition & Trade Show Sales Training program can help: https://bit.ly/40RMgMj

Exhibition & Trade Show Sales Training EXHIBITION & TRADE SHOWSELLING Get Noticed, Engaged Visitors & Increase Meetings EXHIBITION & Trade Show selling GET NOTICED, ENGAGE

Planning your next trade show? The difference between a great exhibitor and an average one often comes down to small but powerful actions.

Those small moments - the way you position yourself at your stand, how you greet passersby, and the questions you ask - make all the difference between a visitor walking past or stopping for a meaningful conversation.

Skip the generic "How's your day?" and learn practical approaches that actually spark interest:

https://bit.ly/3vM9LYz

15 Tips For Attracting More Visitors To Your Exhibition Stand While exhibitions are an exciting and excellent way to build relationships with potential customers, they can often be overwhelming and demanding. Not

Trade shows can feel overwhelming - packed aisles, bright displays, and countless chatter happening all around.

Yet success here comes down to something simple: good conversations.

Quick pitches might work for some, but real connections happen when we slow down and listen.

An honest "What brings you to the show today?" works better than any rehearsed speech.

When someone shares their challenges, that's gold.

Now you can show them relevant solutions and real examples that matter to their business.

They lean in, because they see possibilities, and not just promises.

And then, know when to step back.

Smart follow-ups make all the difference. The best deals rarely happen on the show floor - they develop in the focused conversations that follow.

Quality over quantity wins every time.

Taking time with the right prospects beats rushing through dozens of surface-level chats.

Maximize your B2B sales team’s potential with SOCO’s award-winning 7 pillars of selling. SOCO Sales Training emphasizes personalization, lasting results, and ongoing support.

Get a quote and maximize your ROI today: https://bit.ly/42Ia1ZA

B2B Sales Training B2B SALES TRAINING Boost sales in a complex selling environment where multiple stakeholders are involved B2B SELLING PROGRAMS Reach more decision makers,

Unlike consumer purchases, B2B sales involve multiple stakeholders, longer timelines, and complex evaluation processes.

But when you understand the psychology behind these decisions, you can navigate them more effectively.

We've mapped out the complete decision-making journey, from initial awareness to final purchase.

Curious about what's really happening during those "thinking it over" moments?

Keep on reading here: https://bit.ly/4cBUwnh

Decoding The Consumers Decision-Making Process In Sales You're probably reading this post to learn how to sell. But it's more beneficial for you to understand how and why customers buy. Understanding the

Many sales leaders start the year focusing on targets while overlooking what really drives results - coaching skills that bring out the best in their people.

Great coaches know how to listen actively, ask powerful questions, and create accountability without micromanaging.

When leaders master these skills, they build confident, self-reliant teams that solve problems on their own.

Want to start 2025 with stronger coaching skills?

See how our training helps sales leaders build high-performing teams: https://bit.ly/40XJruc

Essential Coaching Skills Training For Managers COACHING SKILLS TRAINING Essential Coaching Skills For Managers COACHING TRAINING FOR MANAGERS Learn Coaching Skills To Unlock Your Team's Full Potential

We've all worked with different types of leaders throughout our careers.

Some who've inspired us to grow, and others who... well, taught us what not to do.

The difference between effective and ineffective leadership often comes down to simple daily behaviors.

While one leader fosters trust and open communication, another might create fear and confusion. These small choices shape our team's culture, performance, and overall success.

The most powerful part?

These behaviors aren't fixed traits - they're choices we make every day.

When we choose to listen rather than dominate, inspire rather than intimidate, and recognize achievements rather than focus on mistakes, we create an environment where our teams naturally want to excel.

While mapping out your Q1 goals, consider how your leadership behaviors might help or hinder your team's success.

What's one small change you could make tomorrow to move closer to being the leader your team deserves?

What's the difference between an average sales team and a stellar one?

Often, it comes down to how they're coached.

From GROW to OSKAR to FUEL, there's a perfect coaching framework for your team's unique needs.

The key is to understand how to use them to spark those breakthrough moments where your reps discover their own solutions.

Planning your coaching strategy for Q1?

We've broken down 7 proven coaching frameworks that top sales leaders use to consistently develop high-performing teams.

Check out the full guide: https://bit.ly/40XiFCj

7 Popular Coaching Models All Managers Need To Know & Use Coaching is one of the most powerful tools managers have at their disposal. Although, with so many coaching models, it can take time to determine which is

Started your Q1 planning but feeling like something's missing in your leadership toolkit?

When team morale stays low, and targets seem harder to reach, you're not alone.

Many sales leaders begin 2025 knowing they need a change.

Leading a sales team is about more than pushing for numbers - it's about creating an environment where both people and performance thrive.

Sometimes, all it takes is a fresh perspective on leadership to turn things around.

Learn about our Strategic Sales Leadership Training: https://bit.ly/40CCH3A

Strategic Sales Leadership & Management Training Program SALES FORCEMANAGEMENTMASTERY Leading Sales Teams to Exceed Targets SALES LEADERSHIP TRAINING Empowering Leaders to Elevate Teams & Exceed Targets GET

Public praise lights up your whole team.

it shows what success looks like and motivates everyone to aim higher.

But when corrections are needed? A private chat works best.

Your team's emotional response to feedback shapes their performance way more than the actual words you use.

The most effective leaders we know nail this balance, building trust while driving results.

Perfect timing to set this approach as your leadership standard for the new quarter.

Want to kick off Q1 with stronger team dynamics?

Keep on reading and learn how to build a positive workplace culture through emotionally intelligent leadership:

https://bit.ly/4jvkspt

Praise In Public; Correct In Private | How To Build Trust https://youtu.be/vR_gOFXpIvc As a leader, you've probably heard of the phrase Praise In Public; Correct In Private because praise and criticism are