10/06/2026
Spotted a new tag? Here's what it is: bluepass.
See the QR code on the label? Scan it. You can verify the sustainability claim yourself in seconds.
bluepass is bluesign's new certification mark.
• It confirms the product meets bluesign criteria from fabric to finished product
• It replaces the bluesign® PRODUCT and bluesign® APPROVED labels
• Same styles, same materials, same certification standard. Only the label is new
You may still see the older bluesign® tag on some orders for a while. Both are valid for now.
Transparency isn't a nice-to-have anymore. It's the standard, and we're glad to see certifications moving in that direction.
Let's seek better. Together.