Game On Lures

The X-Chop is officially live—and a few colors are already almost sold out!

This is a limited early release from a small batch that arrived ahead of our full shipment. Once a color sells out, it won’t be available again until the main shipment arrives in September.

• 8" / 3.25 oz
• Moderate slow sink
• Through-wired body
• Saltwater ready
• 5X BKK hooks

Shop the limited early release:
https://gameonlures.com/products/x-chop

If your color sells out, ask your local tackle shop to bring in the X-Chop for the fall run. Shops interested in carrying them can message us for dealer information.

Which color are you throwing first?

We are beyond excited to bring you the newest member of the Game On! lineup...meet the X-Chop!

Born out of the necessity for needing a glide bait that can withstand big Striped Bass and other predatory species. No hardware change. No re-rigging. Ready for war straight out of the box.

Available soon!

Through-Wired design✅
5X BKK Hooks✅
Removable rubber tail✅
8" 3.25oz✅
7 Color options✅

You can smell the Fall Run in the air...🤟

As these next few weeks roll in things start to really get fun inshore again. Bones are already in close to home and EXOs are on the menu!

Make sure to stop at your local shop and stock up for the madness!

The Dynamic Duo 🤝

It's tough to beat a 13" DuraTech eel rigged up with a Carbon Black Inshore 1-4oz Heavy during the dog days of summer!

The Carbon Black Inshore is constructed with a full premium cork handle, Fuji components, and a Toray Carbon Fiber blank that offers a perfect marriage of sensitivity and strength. Offered in 5 different 7' models that allow you to throw a large range of inshore lures.

Pick one up on the website or select retailers near you!

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Tuned and Tested. Something BIG is coming....😈

Sign up to our mailing list for early updates on new product drops!

The Night Bite is upon us!

Head over to gameonlures.com to check out the most recent blog post on targeting big nighttime bass with DuraTech Eels!

Big Plugs ➡ Big Bass🤟

putting the 8" X-Walk to work on some Block studs!

Nocturnal 👀

Are you tossing the 6" DuraTech Paddle Tail or the 13" DuraTech Eel on your night missions?

Both have their time and place but are equally as deadly for tricking big nocturnal predators!

When the fish are on small forage, downsizing your bait is crucial to getting bites!

Try pairing our 5" DuraTech jerk baits with a Unleaded WideEye head or on the back of your casting jigs for a sneaky trailer!