Hermosa Cyclery

Hermosa Cyclery’s first manager, Stuart Orford, stopped by for a visit yesterday. He worked here from 1972 to 1979 and was my boss for a few days when I started in ‘79. He made a very positive, lasting impression in such a short time and did the same yesterday.

I figured we would spend maybe 10 to 15 minutes chatting. Two hours later, it still hadn’t been enough time. I had completely overlooked that we both spent a fair amount of time with the same fascinating cast of characters who surrounded our beloved late founder, Harold Schumaker. I was enthralled to hear about our early history that occurred before my time. - Steve

Bam! We're a Segway dealer! Segway - Smart tech-forward performance. Check out the MUXI e-bike. In stock starting now. https://www.hermosacyclery.com/bikes/electric-bikes/segway/

Get your pedals ready! 🚲 We’re running the Kids' Bike Races at the 63rd Annual Manhattan Beach Grand Prix on Sunday, July 12th at Live Oak Park.

Every racer gets a medal, T-shirt, and goodie bag! Registration ALWAYS sells out early, so secure your spot today! FREE admission for spectators.

Kids' Bike Races at Manhattan Beach Grand Prix 2026 Big fun for kids and parents at the 2026 Manhattan Beach Grand Prix Kids' Races.

The highly anticipated Aventon Pace 5 has arrived! We have all 5 colors in both sizes in stock. The motor is 750W and the range is up to 75 miles.

Aventon Pace 5 REC Step-Through Ebike Bicycle Sales, Service and Rentals

Parking bikes and making friends at Fiesta Hermosa Sunday.

Ride your bike to Fiesta Hermosa this weekend and park for free in the bike corral! We’re back in our original location on the beach just south of the pier. See you there!

E-bike Sale!!! We’re offering a dozen select e-bikes at a fantastic 35% discount to clear our overstocked showroom during the Hermosa Beach Chamber Sidewalk Sale this Saturday and Sunday, April 18th and 19th. Take one for a test ride!

𝗕𝗼𝗼𝗺! 𝗪𝗲'𝗿𝗲 𝗮𝗻 𝗔𝘃𝗲𝗻𝘁𝗼𝗻 𝗱𝗲𝗮𝗹𝗲𝗿. Come take a look, then take one for a test ride.

Aventon Bicycle Sales, Service and Rentals