Strength training for real life. Coach led. Low impact, high results. Helping Hoboken adults stay strong, pain free, and confident for the long run. No egos.
Just good people getting stronger together. To deliver athletic-driven, low-impact workouts that build strength, boost confidence, and reduce stress; all while creating a supportive and fun community in Hoboken. Firm AF isn’t just a fitness studio. It’s a mindset, a movement, and a crew that lifts each other up every single day.
08/12/2026
📼 FLASHBACK AF! 💪✨
We’re taking it all the way back to the ’80s with Carl leading a throwback aerobics class! 🕺🏽🎶
Pull out your best ’80s fit, grab your leg warmers, and get ready to sweat, move & have some fun!
📅 August 30
⏰ 11 AM–12 PM
🎧 80s Aerobics with Carl
Come dressed to impress — ’80s style! 💥
RSVP through the link in bio! 🔗
FIRM AF
08/01/2026
✨ August is here, and so is your next challenge. New classes, special events, exclusive offers, and plenty of reasons to show up for yourself.
Three reasons to train with us this August:
✨ A brand-new class
🪩 Our biggest themed workout yet
💥 A special offer for new members
Whether you’re looking to build strength, sculpt your core, or sweat it out, there’s a class waiting for you.
Finding time to work out shouldn’t be hard. Find the class that fits your schedule and we’ll see you there.
Everyone starts somewhere. At Firm AF, we’ll meet you where you are and help you grow stronger.
Ready to train? 💪
Book your first class through the link in our bio. We’ll take care of the rest.
07/23/2026
07/11/2026
This is what community is all about. 💙 Thank you, Kaleidoscope, for allowing us to be part of something so meaningful. We’re incredibly grateful to everyone who showed up, gave back, and helped make a difference. 🌈🫶
06/21/2026
"At the end of the day, it's about helping people become the strongest version of themselves.”
A great feature on our founders, Sonny Thai and Carl Hall, and the story behind Firm AF.
Check out the full interview 👇
Community Highlights: Meet Sonny Thai of Firm AF Today we’d like to introduce you to Sonny Thai. Sonny, we appreciate you taking the time to share your story with us today. Where does your story begin?Firm AF started from a simple belief: fitness should be about building confidence, strength, and community, not intimidation. What began as a pass...
This Pride Month, we’re moving with purpose. 🌈
Join us for SWEAT. SCULPT. PRIDE AF, a community fundraiser supporting LGBTQ+ youth through Kaleidoscope Youth Center.
Can’t attend? You can still make an impact.
💛 Donate any amount via Venmo:
💛 Purchase limited-edition Pride merch at our website.
💛 Share this post with a friend
100% of proceeds and donations will be donated to Kaleidoscope Youth Center.
No contribution is too small. Together, we’re creating a stronger, more supportive community for LGBTQ+ youth.
🌈 Friday, June 26 • 6:30 PM
🎟️ Link in bio to reserve your spot firmaf.studio
centerffs
06/12/2026
SWEAT. SCULPT. PRIDE AF. 🌈
Our limited-edition Pride Fundraiser Collection is officially here.
Every purchase helps support LGBTQ+ youth through Kaleidoscope Youth Center and our upcoming Sweat. Sculpt. Pride AF. fundraiser event.
Join us on June 26 for an evening of movement, community, raffles, refreshments, and a restorative sound bath—or support the cause from anywhere by purchasing a shirt.
Because Pride is more than a month. It's community, visibility, and showing up for one another.
Shop the collection. Support the cause. Move with purpose. https://www.firmaf.studio/firm-af-merch
06/08/2026
SWEAT. SCULPT. PRIDE AF. 🌈
Move with purpose. Support LGBTQ+ youth.
Join us for a special evening of movement, art, and community as we raise funds for Kaleidoscope Youth Center and their mission to provide safe, affirming spaces for LGBTQ+ youth.
Hosted inside the beautiful Barsky Gallery, this one-of-a-kind experience begins with an energizing sculpt workout led by Sonny & Carl of Firm AF, followed by a restorative sound bath experience with Melinda . Enjoy refreshments, raffles, and an inspiring evening surrounded by art and community.
Every ticket purchased directly supports LGBTQ+ youth through Kaleidoscope Youth Center.
📍 Barsky Gallery
50 Harrison Street, Hoboken, NJ
📅 June 26, 2026
⏰ 6:30 PM
✨ Sculpt Workout
✨ Sound Bath
✨ Refreshments
✨ Raffles
✨ Community
Special thanks to our collaborators:
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Can’t attend? You can still support the cause by donating via Venmo.
🎟️ Reserve your spot https://api.hellowalla.com/previews/6449256?b=11700&type=class