Bull Bay Rods

Designed for the demands of everyday charter fishing. The Assault delivers the strength, durability, and performance captains can rely on.

Built with a full cork rear grip, and double-footed guides for added control and durability, it’s made to handle long days on the water and the constant demands of putting fish in the boat.

📸 Jake “Roo” Stines

•The Reel Animals Series•

Built with the inshore angler in mind. Plenty of feel to fish the bait right, with the backbone to finish the job when a good one eats.

Getting geared up for the weekend?

Stop by Bull Bay HQ in Lakeland and get everything squared away before you hit the water. Rods, reels, tackle, apparel and plenty more available right here at the shop.

Brute Force on the build sheet today. A look behind the scenes as one of the heavy hitters in the Bull Bay lineup comes together right here at our HQ in Lakeland, Florida.

Back to Monday. Who got some time on the water this weekend?