PR Run & Walk - RVA

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TONIGHT: The PR GRD Urban Takeover is On! 🌍

Today is Global Running Day, and we are ready to turn Westchester Commons into the focal point of the local running scene for the PR GRD 2026 Urban Takeover 5K Fun Run!

At the =PR=, we believe movement is a labor of love sustained by the relentless consistency of this community. Tonight is a celebration of the “Why” behind every single step we take. Whether you are crushing your daily Solstice 21 mileage or joining us to share some miles with the pack, we want you on the starting line.

🎉 TONIGHT’S HIGHLIGHTS:

• 👟 Footwear Demo: Test out a pair of the brand-new Altra Experience Flow on the pavement. First-come, first-served!
• 📝 “Collective Why” Bibs: Grab a custom PR GRD bib and write down your individual purpose before we hit the streets.
• 👕 Live Custom Shirt Pressing: Snag an event tee for a $25 donation. 100% of the proceeds fund our FREE =PR= Youth Running Programs.
• ♻️ Continuous Rotation Shoe Drive: Bring your retired trainers to drop in our front-door collection bins for recycling.
• 🍉 Earth-Forward Fuel: Post-run hydration and fresh snacks waiting for you at the finish line.

🕒 SCHEDULE & LOGISTICS:

• 📍 Where: =PR= Run & Walk (Westchester Commons)
• ⏰ When: Doors open early for demos and check-in. We gather at 6:00 PM, and the 5K run kicks off at 6:15 PM sharp.
• 💵 Cost: 100% FREE!

Show up. Bring “Your Why.” Let’s flood the sidewalks and keep the world turning together. See you all tonight!

Link in bio to register.

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🗓️ ONLY 3 DAYS UNTIL THE SOLSTICE 21 CHALLENGE BEGINS! 🗓️

The countdown is officially on, RVA! On Monday, June 1st, we kick off the Solstice 21 - PR Movement Challenge, and we want the entire community moving together.

☀️ What is the Solstice 21 Challenge?
It is a virtual 21-day movement challenge running from June 1st to June 21st. The goal is simple: commit to moving your body every single day leading up to the summer solstice. Whether you are running, walking, hitting the trails, or just getting active with your family—all movement counts! It’s all about building healthy, consistent habits together.

💰 The Best Part? IT’S 100% FREE TO JOIN!
We want to remove every barrier to entry. Anyone can sign up, track their movement, and be a part of the energy.

🔥 HAPPENING TODAY: LIVE FUNDRAISER SHIRT PRESSING! 🔥
We are live-pressing our exclusive Solstice 21 fundraiser shirts right here at the store. Grab a premium shirt during registration—100% of the shirt proceeds go directly toward funding and supporting our =PR= Youth Running Programs!

📲 How to Register:
Don’t wait until Monday morning. Tap the link in our bio right now to claim your free spot, map out your goals, and join the movement.

Let’s show up, commit to the routine, and start the summer off right. See you at the shop today for your shirt, and let’s get ready to move on June 1st!

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🗓️ 8 DAYS OUT FROM GLOBAL RUNNING DAY! 🗓️

The countdown is officially live. On Wednesday, June 3rd, the world keeps turning because people like us keep showing up—and we are making Westchester Commons the epicenter of the local running scene for our PR GRD 2026 Urban Takeover! 🌍⚡

This isn’t just another group run. It’s a full-blown celebration of the Why behind every single step we take. Here is what we have locked in for you next week:

👟 THE URBAN TAKEOVER 5K: A completely FREE 5K fun run taking over the sidewalks of Westchester Commons. Paces of all kinds are welcome. The pack moves together.

📋 THE “YOUR WHY” BIBS: No numbers here. Every runner gets a custom GRD bib with a blank space to write exactly what drives you to move.

🔥 LIVE TEE PRESSING WORKSHOP: Head back into the shop after the miles where we will be live-pressing custom Brooks Running GRD performance shirts (while supplies last). A $25 donation gets you a shirt, with 100% of the proceeds going directly to fund our FREE =PR= Youth Running Programs!

🏃‍♂️ ALTRA DEMO FLEET: Our partners at are taking over the streets with a full demo fleet. Arrive 30 minutes early to lace up the brand-new Altra Experience Flow or other top models to test out that natural, balanced stride on the run!

♻️ THE SHOE DRIVE: Bring your retired running shoes to the shop! We’re collecting footwear to recycle and keep out of landfills, directly helping us secure gear and resources for our upcoming Summer Youth Running Camp.

🍓 CLEAN REFUELING: Post-run earth-forward snacks to recharge your battery and celebrate the planet we keep in motion.

• 📍 Where: =PR= Run & Walk (Midlothian at Westchester Commons)

• ⏰ When: Wednesday, June 3rd @ 6:00 PM (Run drops at 6:15)

• 💰 Cost: The run is FREE!

Spaces for the shirt pressing and Altra demo fleet are first-come, first-served, so 👉 tap the link in our bio to register, secure your spot, and tell us you’re coming! Let’s show the world how RVA moves.

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Every day, we talk about the power of movement. We celebrate chasing personal records, logging early morning miles, and the simple, everyday gift of putting one foot in front of the other.
But today, we stop. Because today is a reminder that the freedom to move—to lace up our shoes and run down any road we choose in peace—was bought and paid for by those who gave up their own tomorrow.

The rows of flags you see pictured don’t represent a long weekend or a summer kickoff. They represent names, families, and ultimate sacrifices. They represent the brave men and women who stood in harm’s way so that we could live, move, and thrive in freedom.

As you move through your day today, let’s hold a space of deep gratitude for the fallen. Let’s remember that our miles are a privilege.

With profound respect and remembrance,

The =PR= Run & Walk Family



Store Hours Today: 10:00am - 6:00pm

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The New Guard is officially taking over RVA.

High school running isn’t just about the miles you clock—it’s about the legacy you leave behind. This is your final warning: there are only a few days left to apply for PR NEXT GEN.
We are completely reimagining what it means to be a student-athlete ambassador. This isn’t a discount code or a social media badge. This is a one-year elite fellowship for the rising sophomores, juniors, and seniors who want to stop just participating in the culture and start running it.

If you are a builder, a mentor, a storyteller, or the teammate who holds the entire pack together, we want you in the rotation.

What You’re Stepping Into:

• The Youth Mission: Direct mentorship roles leading over 100 athletes at the =PR= Youth Running Camp this July (plus 20+ hours of certified community service) + much more!
• The Industry Collective: Direct, behind-the-scenes access to global running industry executives and event innovators through exclusive monthly workshops.
• The Raw Lens: A creative platform to produce real, authentic content, capturing the true spirit of the sport through your eyes.

We don’t care about your podium finishes. We care about your character, your vision, and the standard you set when no one is watching.
The application window closes in just a few days. The next generation of leadership is being built right now—don’t watch it happen from the sidelines.

Are you ready to lead the rotation?

👉 Hit the link in our bio to lock in your admissions application before the deadline.

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Back-to-back!

This past Saturday, the =PR= Run Club took over the Vantage Aviation Runway 5k, and we are incredibly proud to have SUCCESSFULLY DEFENDED THE TEAM TITLE! But if you know what this club is about, you know this award is about so much more than just going fast. Speed is great, but culture is what wins. This title belongs to every single person who laced up, stood on that starting line, and gave everything they had for the person running next to them. Beyond the racing, we love supporting this event because it directly helps fund the amazing work that does for the youth in our community.

That true community isn’t built in isolation—it’s forged when we show up for each other, match each other’s stride, and collectively commit to bringing out the absolute best version of ourselves on any given day. When one of us digs deep, it lifts the entire group. That is the soul of the RVA running community.

Whether you were turning over a new PR on the tarmac or screaming your lungs out from the cheering sections, you are the reason we keep moving forward.

Congratulations to the entire team. We celebrated the win, but the real reward is the community we build every single day.

Keep running strong. See you at the next block of work.

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Riverrock weekend was an absolute jam! A massive thank you to everyone who stopped by the =PR= Run & Walk x booth.

Being set up right on Tredegar Street was incredible. It wasn’t just a major thoroughfare for the festival crowd, but a true crossroads for the runners and cyclists who make up the heartbeat of RVA. The testimonials we received all weekend—whether you were there specifically for the event or just happened to be passing through on a long ride or run—were insane.

We also have to say, SHOKZ has the most vocal, passionate group of ambassadors I’ve ever experienced. To everyone who stopped by to learn, test out the open-ear tech, or just say hello: we heard you loud and clear!

A special shoutout and huge kudos to the team at . Without question, they are the absolute engine behind RVA’s outdoor scene. They hustled non-stop around the clock to make sure everything ran smoothly and that everyone walked away with a memorable experience. Mad respect to all of you for your incredible ex*****on and dedication to our community.

To top a great weekend off, it was a blast getting out there ourselves to take part in the Trail Takedown.

At the end of the day, we live for the run, and we live for this community. Thank you for an unforgettable weekend, Richmond!

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It’s officially Riverrock WEEKEND!

Find the crew all three days on Tredegar Street—just look for the bright orange tent.

This year, we’ve teamed up with to redefine the sound of sports. We’re reimagining how you hear the world, using open-ear tech that keeps you safe and connected to the environment without losing the rhythm of your run.

Whether you’re racing the trails this weekend, or just soaking in the riverfront energy, come say hi. Stop by to demo the latest gear, talk about your summer miles, and connect with the best community around.

See you on the riverfront!

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We are three weeks out from the PR GRD Urban Takeover, and the vision for this event is clear. Global Running Day isn’t just a date on the calendar; it’s about the soul of the city and the grit we put in together on these streets.

This year, the takeover is powered by Altra Running. We’ll have a full demo opportunity on-site, so you can test out their latest tech and find the perfect fit for your next block of training.

The mission remains the same: showing up for each other. We’re keeping this event FREE, but we’re bringing the heat with:

• Custom Bibs: To make the miles official.

• Shoe Recycling Drive: Bring your retired pairs to the shop and give those miles a second life.

• Post-Run Fellowship: We’re talking food and more because the connection we build after the work is just as important as the cadence during it.

Whether you’ve been running for two decades or you’re just finding your rhythm, there is a place for you in this pack. Let’s show the world what it looks like when a community moves with purpose.

Full event details and the registration link can be found in our in bio. Let’s run!

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The Summer Solstice is coming, and in the 804, we don’t just mark the day—we outwork the sun.

Introducing the Solstice 21 - PR Movement Challenge.

From June 1st to June 21st, we are virtually trekking from the grit of Belle Isle to the front door of the shop. We’ve evolved the old 2mph challenge into something bigger. This year, we’ve widened the path so the entire community can move together. Whether you’re a veteran grinder or taking your first steps, there is a place for you in the crew.

Choose Your Path:

The Movement Streak: 21 days of consistency. Log at least 1 mile of movement every single day. It’s about the discipline of showing up and protecting the streak.

The Solstice Chaser: The distance challenge. For those seeking the miles, the leaderboard is open. No daily minimum—just pure volume to see who can hunt down the most miles by the 21st.

The Mission:

Registration is 100% FREE. But the work has a purpose. We are raising funds for our July =PR= Youth Running Camp to keep it free for every kid in our community. Pick up the limited-edition Brooks Podium technical finisher shirt for $25 during registration—100% of the proceeds fund the camp.

The Finale:
We finish the streak where the community gathers. Join us on Father’s Day, June 21st, at the shop for the finale celebration, shirt pickups, and our milestone buttons.

The win is in the work. Let’s get after it.

Link in bio or story to join the movement.