11/05/2026
Do I have to go to swim today?" Yes. Yes, you do. 😅
Knowing how to swim is a life-saving skill, right up there with looking both ways and buckling up. It's also time every week in the real world in the water, with an instructor, next to other kids, no screen in sight.
That's why SafeSplash is part of the Generation Real Project. Youth Enrichment Brands started it to serve more than a million kids a year. The goal is to rebuild the real-world experiences and communities that help kids grow with confidence, resilience, and joy, at a time when so much of childhood competes with a screen.
Families can get the free Generation Real Playbook, co-authored by parenting expert Erica Komisar, LCSW, and journalist Jennifer B. Wallace: https://www.youthenrichmentbrands.com/news/youth-enrichment-brands-launches-the-generation-real-playbook-a-free-guide-to-help-families-reclaim-real-world-childhood
Screens down, goggles on.