DECOY Apparel Co.

The first stories of the season are waiting to be told.

If you're headed to the Wisconsin Waterfowl Hunters Expo this weekend, stop by and spend a little time with us. We'll have the Fall/Winter 2026 Collection, Heritage Series decoys, and the conversations that always seem to happen when the sporting life brings people together.

Whether you're getting ready for the opener or simply looking forward to cooler mornings, we'd be glad to shake your hand.

We'll see you in Oshkosh.

The Good Old Days are now.

A good field coat should never ask for attention.

It should carry what belongs close at hand, stand up to briars and brush, and finish the season looking better than it started.

Built from rugged 10.25 oz Sanfordized cotton canvas, the Sportsman's Field Coat follows the same straightforward philosophy that defined the great hunting coats of another era. Every feature earns its place, from the generous field pockets to the dual-access game pouch that can be reached from the chest or through the rear zipper openings. When the day is done, the entire pouch unzips from the inside for easy cleaning before the next hunt.

The best field coat isn't replaced every season.

It earns another one.

The Good Old Days are now.

See the Sportsman's Field Coat:
https://www.decoyapparelco.com/products/sportsmans-coat

Some photographs are worth more than the moment they captured.

Two chairs. Two ci**rs. A long day at gamefairusa behind us. The conversations had slowed, the crowd had thinned, and there was finally a minute to sit still.

Years from now, this Polaroid will probably bring back the stories we forgot to write down. The people we met. The hands we shook. The laughs shared under the tent.

Thank you to everyone who stopped by, pulled up a chair, and spent a little time with us. We’ll see you down the road.

The good old days are now.

Every sporting town has one.
The old bait shop where the coffee has been on since daylight, the floorboards tell their own stories, and the trucker hats hanging on the wall have watched more fish stories, hunting tales, and morning debates than anyone could ever count.
They’re sun-faded. Dust-covered. Bent from years of being picked up and put back. They belong there because they earned it.
That’s the kind of hat we still admire.
The good old days are now.

 
 
 


The covers of the old sporting magazines promised a life worth chasing. A waxed jacket. Cold air. Good dogs. Friends who knew where to meet before daylight.

Some things have changed. The stories have not.

The Knotts Island Waxed Jacket was built for the same mornings those artists painted, and for the ones still waiting this season.

The first image looks back. The second reminds us that the sporting life is still here for those willing to live it.

The Good Old Days are now.

https://www.decoyapparelco.com/products/knotts-island-waxed-sportsmans-jacket-tobacco

The gates are open, the table is dressed, and the first conversations of the day are already underway.
If you’re spending the weekend at the Game Fair , stop by Armstrong Ranch Kennels and say hello. We’d be glad to shake your hand, hear a few stories, and show you the Fall/Winter 2026 collection alongside the Heritage Series decoys that helped shape the brand.
The sporting life has always been better when it’s shared. We look forward to seeing you on the grounds.

 
 
 


The first cool mornings are not far away.
We’ll be in Ramsey for the Game Fair , bringing the Fall/Winter 2026 Collection and the stories behind it. If you’re spending the weekend where the sporting life gathers, stop by, shake a hand, and take a look at what this season has in store.
We look forward to seeing familiar faces, meeting new friends, and talking about the season ahead.
August 7-9
August 14-16
Minnesota Game Fair
Ramsey, Minnesota