Rudy Project North America

🔥 NEW GEAR HAS LANDED 🔥

Meet the next evolution of off-road performance - the all-new Terraform, Terraform Pro, and Override MTB Goggles. Built for riders who push harder, go farther, and expect their gear to keep up.

⛰️ Terraform & Terraform Pro Helmets
Ride cooler. Ride smarter. Ride protected.
Engineered with advanced airflow ventilation to keep you cool from climb to descent, plus RP Rotational Impact protection to help reduce crash forces.
https://www.rudyprojectna.com/products/terraform
https://www.rudyprojectna.com/products/terraform-pro

Integrated Twiceme® smart safety tech gives first responders instant access to your critical info, because protection doesn’t stop at impact.

♻️ Built with sustainability in mind, using 60-70% recycled materials without sacrificing performance.

• Terraform: Trail & all-mountain precision
• Terraform Pro: Added coverage for aggressive enduro and high-speed riding

👁️ Override MTB Goggles
Complete the system with a modular, high-performance goggle designed for modern enduro and e-MTB riders, seamlessly pairing with your helmet for all-day clarity and control.
https://www.rudyprojectna.com/products/override-mtb-mountain-bike-goggles

This isn’t just new gear, it’s a full off-road system built for safety, performance, and confidence when it matters most.

👉 Explore the full lineup now and gear up for your next ride.

At what point do we reach the limit of human speed?

Every year athletes go faster, ride harder, and push further than ever before.

Do you think technology is helping redefine those limits? Drop your thoughts below.

Triathlon is getting faster—and I’m lucky to have a team behind me that’s always willing to push the limits. We’ve been working hard behind the scenes, and some exciting aero testing results are coming soon 📈 Stay tuned… #ventumbikes #ffwdwheels #rudyproject #absolutespeed #wearebornbound

At what point do we reach the limit of human speed?

Every year athletes go faster, ride harder, and push further than ever before.

Is technology helping redefine those limits? Comment below.

https://www.instagram.com/reels/DV_W94kDb7a/

Triathlon is getting faster—and I’m lucky to have a team behind me that’s always willing to push the limits. We’ve been working hard behind the scenes, and some exciting aero testing results are coming soon 📈 Stay tuned… #ventumbikes #ffwdwheels #rudyproject #absolutespeed #wearebornbound

At what point do we reach the limit of human speed?

Every year athletes go faster, ride harder, and push further than ever before.

Is technology helping redefine those limits? Drop your take below.

Triathlon is getting faster—and I’m lucky to have a team behind me that’s always willing to push the limits. We’ve been working hard behind the scenes, and some exciting aero testing results are coming soon 📈 Stay tuned… #ventumbikes #ffwdwheels #rudyproject #absolutespeed #wearebornbound

Finishing 2025 strong. From all of us at Rudy Project, Happy New Year! We can't wait to see what goals you'll achieve and PR's you'll break next year. Here's to 2026 being your best yet! 💪

🚵🏼: @ jordibago

From winter’s flat light to summer’s blinding rays, Rudy Project photochromic sunglasses give you clarity you can count on. 🤝 Built for endurance athletes who train through it all — in every season, any weather.

Tap here to discover the tech behind our photochromic lenses: https://ow.ly/xcei50XufN1

📸: Heather Jackson Racing