DD Cheer Factory, Santee, CA (2026)

09/29/2026

🎂⚙️ MEET THE WOMAN BEHIND THE FACTORY.

Since today happens to be Coach Denise’s birthday, it seemed like a pretty good day to reintroduce the woman who built DD Cheer Factory.

Coach Denise began coaching youth cheer in 2012. Over the years, one belief became clearer and clearer:

High standards and encouragement are not opposites.

Athletes can be challenged without being torn down. They can be held accountable while still being given the tools they need to succeed. And when a skill isn’t working, the answer isn’t always do it again - sometimes athletes need someone to slow it down, find the missing piece, and teach them how to build it.

That philosophy eventually became DD Cheer Factory.

A place where we believe in progressions.
Where strength and technique matter.
Where every athlete has a role.
Where different strengths can come together to create one strong team.
And where the lessons learned through cheer are meant to last far beyond the competition floor.

Now in her 15th year of coaching, Coach Denise is still here. Still learning. Still building. Still believing in what’s possible when kids are given the right combination of expectation, instruction, encouragement and opportunity to grow.

And as we head into a brand-new chapter with DD Cheer Factory Academy and Season III: Built to Rise, there’s a whole lot more still to come.

Happy Birthday, Coach. 💙⚙️

Here’s to another year of building the Factory.

⚙️ TRAIN. GROW. RISE.

09/28/2026

⚙️ ONE WEEK TO GO!

One week from today, DD Cheer Factory Academy officially starts training.

We’ve spent the last few weeks telling you what Stunt Lab and Skills Lab are. Now it’s almost time to get to work.

⚙️ STUNT LAB
Mondays | 5:00–6:00 PM
Beginning October 5

⚙️ SKILLS LAB
Tuesdays | 5:00–6:00 PM
Beginning October 6

Athletes can train in one Lab or combine both for a more complete training experience.

One Lab - $125/month
Both Labs - $225/month
Special Factory Family pricing available.

Already cheering somewhere else this fall? You can still train with us. Academy Classes are open to athletes outside DD Cheer Factory, and no DD Cheer Factory team commitment is required.

Registration is open - and the countdown is officially on!

DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/27/2026

⚙️ WE’RE OFF AND RUNNING NEXT WEEK!

DD Cheer Factory Academy begins next week, and we’re ready to get to work.

Academy Classes give athletes dedicated training time to build the strength, technique, body control and confidence underneath their cheer skills - whether they currently cheer with DD Cheer Factory, another program, or are preparing for what comes next.

⚙️ STUNT LAB
Mondays | 5:00–6:00 PM
Beginning October 5

⚙️ SKILLS LAB
Tuesdays | 5:00–6:00 PM
Beginning October 6

One Lab - $125/month
Both Labs - $225/month

No DD Cheer Factory team commitment is required to participate in Academy Classes.

Registration is open, and training starts next week.

DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE

09/26/2026

⚙️ SEASON III: BUILT TO RISE

There’s something different about stepping onto the competition floor.

The lights. The music. The nerves. The adrenaline. And the moment all of those hours of training finally come together as a team.

DD Cheer Factory competitive teams are returning for Season III.

Our Winter/Spring competitive season is designed for athletes who are ready to train, grow, work as a team and experience what it means to take the floor together.

⚙️ Focused skill development
⚙️ Strength & conditioning
⚙️ Stunt training & progressions
⚙️ Teamwork & accountability
⚙️ Competition experience

New and returning athletes are welcome.

Team assessments and complete Season III details are coming soon.

Interested in joining us? Now is the time to get on our Season III interest list so you’ll be among the first to receive assessment and registration information.

⚙️ THE FACTORY IS RISING.

SEASON III: BUILT TO RISE

DDCheerFactory.com

09/25/2026

⚙️ STUNT LAB BUILDS THE STUNT. SKILLS LAB BUILDS THE ATHLETE. TRAIN BOTH.

Cheer skills don’t develop in isolation.

A stronger stunt group needs athletes who understand grips, timing, technique, body positioning and how to work together.

But those athletes also need the strength, power, flexibility, coordination and body control underneath those skills.

That’s why DD Cheer Factory Academy offers two different Labs designed to work together.

⚙️ STUNT LAB
Mondays | 5:00–6:00 PM
Focused stunt drills, technique, timing, body control and safe skill progressions.

⚙️ SKILLS LAB
Tuesdays | 5:00–6:00 PM
Strength, conditioning, motions, jumps, flexibility, synchronization and overall athlete development.

One Lab — $125/month
Both Labs — $225/month

Academy begins October 5.

Already cheering with another program this fall? You can still train with us. No DD Cheer Factory team commitment is required to participate in Academy Classes.

⚙️ CURRENT & RETURNING DD CHEER FACTORY TEAM FAMILIES: Special Factory Family Academy pricing is available. Contact us for details.

Registration is open!
DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/24/2026

⚙️ TRAINING SHOULD BE HARD. IT SHOULDN'T MAKE ATHLETES AFRAID TO FAIL.

At DD Cheer Factory, we believe athletes should be challenged.

We expect them to work hard. We correct technique. We hold athletes accountable. We ask them to keep going when they're tired, try again when something is difficult, and work toward skills they can't do yet.

But there's a difference between being challenged and being afraid to make a mistake.

Mistakes are part of training.

An athlete needs to be able to miss a jump, lose their timing, forget a count, struggle with a new skill, receive the correction - and try again.

Because we're not just training athletes to perform something correctly when everything goes perfectly.

We're teaching them how to adjust, recover, learn and keep working when it doesn't.

That doesn't mean lowering the standard.

It means giving athletes the tools, instruction and repetitions they need to reach it.

Challenge them. Correct them. Teach them. Let them struggle. Let them succeed. And give them enough room along the way to still be kids.

Skills. Confidence. Character. Community.

That's the kind of training environment we're building at DD Cheer Factory Academy.

⚙️ Academy begins October 5.
Registration is open at DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/23/2026

⚙️ A HIGHER JUMP ISN'T BUILT BY ONLY PRACTICING THE JUMP.

Want better jumps?

Doing more jumps isn't always the whole answer.

A jump is the finished skill,but underneath that skill are all the physical pieces an athlete needs to perform it well.

⚙️ Strength to create and maintain strong positions.
⚙️ Power to get off the ground.
⚙️ Flexibility to increase range of motion.
⚙️ Technique to execute the jump correctly.
⚙️ Body control to hit the position in the air and come back down safely and cleanly.

That's why jump training shouldn't begin and end with, “Do another toe touch.”

If we want to improve the finished skill, we have to train the athlete underneath it.

Build the strength. Develop the power. Work the flexibility. Drill the technique. Teach the body what it's supposed to do.

Then put it all together.

That's a big part of what Skills Lab is designed to do - give athletes focused time to develop the physical foundation behind the skills they're expected to perform.

⚙️ SKILLS LAB
Tuesdays | 5:00–6:00 PM
Beginning October 6

Registration is open.
DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/22/2026

⚙️ WHEN A STUNT ISN’T WORKING, DON’T JUST THROW IT AGAIN.

When a higher-level stunt isn’t hitting, it’s easy to get caught up trying to troubleshoot the stunt itself.

But a lot of the time, the problem started much earlier.

Back in the fundamentals.

Are the bases dipping together? Are their grips correct? Is the flyer loading properly? Is her body positioning right? Is the timing off? Does everyone understand the mechanics of the stunt and what their role is supposed to be?

When we stop drilling the basics and move on to harder skills, those little pieces can start to slip.

And simply throwing the stunt again and again (and again) doesn’t necessarily fix them.

In fact, there’s a bigger problem:

Every incorrect repetition is still a repetition.

If athletes repeatedly perform the same movement incorrectly, they can begin building muscle memory around the mistake.

So sometimes the best way forward is to go backward.

⚙️ Find where the breakdown begins.
⚙️ Isolate the fundamental that needs work.
⚙️ Drill the correct movement and timing.
⚙️ Get the stunt group working together again.
⚙️ Then rebuild the stunt.

We don’t drill just for the sake of drilling. We drill because the fundamentals are what make the higher-level skills work.

That’s the kind of focused training we’ll be doing in DD Cheer Factory Academy’s Stunt Lab.

STUNT LAB
Mondays | 5:00–6:00 PM
Beginning October 5

Registration is open.
DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/22/2026

⚙️ TWO WEEKS TO GO.

Two weeks from today, DD Cheer Factory Academy officially gets to work.

Academy Classes were created to give athletes something team practices don't always have enough time for: focused training on the pieces underneath the performance.

In Stunt Lab, we'll break down the strength, technique, body control and timing behind successful stunting.

In Skills Lab, we'll build the strength, power, flexibility, coordination and technique underneath strong motions, jumps and overall cheer performance.

Already cheering somewhere else this fall? You can still train with us. Academy Classes are open to athletes outside of DD Cheer Factory, and no DD Cheer Factory team commitment is required.

⚙️ Stunt Lab - Mondays | 5:00–6:00 PM
⚙️ Skills Lab - Tuesdays | 5:00–6:00 PM

One Lab - $125/month
Both Labs - $225/month

Training begins October 5.

Registration is open.
DDCheerFactory.com/academy

⚙️ TRAIN. GROW. RISE.

09/16/2026

⚙️ WE’RE NOT MAKING CHEER EASIER. WE’RE MAKING CHEER BETTER.

Better doesn’t mean lowering the standard.

It means giving athletes the tools to reach it.

We believe athletes can be challenged without being torn down. We believe progressions matter. Technique matters. Strength matters. Repetition matters. Accountability matters.

And we believe athletes learn more when they understand why they’re doing the work, not just when they’re told to do it again.

Better cheer is still hard work.

It’s building the strength underneath the skill. Breaking down the mechanics when something isn’t working. Progressing safely instead of rushing. Expecting athletes to work hard while giving them the tools to succeed.

We’re not lowering the standard. We’re changing how we help athletes reach it.

That’s how we train at DD Cheer Factory.

⚙️ TRAIN. GROW. RISE.

DD Cheer Factory

09/29/2026

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