09/19/2026
Ever heard of spokes made of rope? have created the lightest spokes on the market, and they're made of rope! Really fancy rope.
Bike number 2 this week for Simon, with his brand new titanium El Jefe. Ready for damn near any ride you put in front of it, the El Jefe is fast, light, and extremely capable for long missions in the backcountry, while maintaining its playful abilities on all types of terrain.
Highlights:
- 120mm Fox 34SL Factory Fork
- Shimano XTR drivetrain and brakes
- Onyx hubs laced to We Are One rims
- SQ Labs saddle, grips and handlebar
Berd spokes are made from an advanced polymer called ultra high molecular weight polyethylene (UHMWPE) that has 15 times the strength-to-weight ratio of steel and floats on water. Berd spokes have an improved fatigue life compared to steel and are impervious to the elements.