Norco Bicycles

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Norco Bicycles

Rider-first mountain bikes designed and tested in British Columbia, Canada. There’s No Other Way.'
(710)

'Founded in 1964, Norco Bicycles’ Dirt First philosophy ensures that every Norco bike is inspired by British Columbia’s supernatural landscape and is created by putting everything they have into creating the best bikes for the riding they love.

08/31/2026

Welcome to the good stuff⚡

The reviews are in for the Sight VLT-Bosch A, and they’re right: it makes every climb (almost) as enjoyable as the descent.

A full-power, all-mountain bike with smooth handling? Head to the link in bio to read the Review Roundup and find out just how smooth.

08/24/2026

With enduro-focused geometry, the Range VLT CX has front-end confidence that meets exceptional directional control to shred the steeps with no hesitation.

Spec'd for the toughest trails, with a RockShox Zeb fork, and Vivid out back, Range VLT CX is ready to handle the roughest rides.

📷: .verslun

08/20/2026

Warning: the Sight VLT Bosch A will induce uncontrollable stoke.

All jokes aside, this ebike is designed for easy maintenance and serviceability, while standing up to all-mountain riding. With 160 mm of travel in the front and 150 mm in the rear, and the Bosch PX motor, what's not to love?

Learn more at the link in our bio!

08/17/2026

The numbers tell one story. The ride tells a whole different one.

Even Greg Minnaar feels at home no matter the terrain, his Optic stands up to it all and keeps asking for more

We also caught up with Norco Senior Product Manager Jim Jamieson to talk about why the Optic high pivot is his go-to trail bike. It's the confidence to charge rough terrain, not just the suspension design, that keeps him coming back.

Read Jim's story and discover why the Optic has earned a loyal following.

🔗 Link in bio.

08/07/2026

"This bike absolutely shreds!"

Need we say much more about the Torrent DH? We'll let the bike do the talking.

08/05/2026

When the mountains are calling, answer with more.

More climbs. More descents. More time chasing the trails that keep you coming back.

Sight is built to help you go further, with the confidence to take on bigger days and the capability to get the most out of every ride.

The best part of the mountain is always waiting around the next corner.

📷:

08/02/2026

The beast got a glow up.

The latest Sight VLT CX keeps everything riders love about Norco's burliest eMTB, now with updated RockShox suspension, a Bosch Kiox 400 display and system updates, with a slick fresh paint job and bold graphics. [edit: originally posted as Range VLT]

📷:

08/01/2026

IMPORTANT SAFETY RECALL / STOP RIDE NOTICE: MY27 NORCO FLUID

Norco is issuing a voluntary safety recall for all models and sizes of the Gen 3 MY27 Fluid, including the Fluid A1, A2 and A3.
We have identified that the seat tube could fail under certain use conditions. While no accidents or injuries have been reported, riders should stop using affected bicycles immediately and until further notice.
For the complete recall notice, affected models and contact information, please visit the link in our bio.

Address

Whistler, BC

Website

https://www.norco.com/, https://www.ridealigned.com/

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