21/09/2026
Are you using AI to replace your thinking. or extend it?
I've found myself thinking about AI use in coaching at three levels:
AI DOES → AI ASSISTS → AI EXTENDS
The first can save time.
The second can improve your work.
But the third is where I think it becomes genuinely valuable to a coach.
Give it the athlete.
Give it the context.
Give it the evidence.
Give it the constraints.
Then don't ask:
“What should I do?”
Ask:
“Challenge my thinking.”
The decision still belongs to the coach.
AI is the assistant. You are the coach.