Primera Sports

MODA Vivo Disc arrives in-store! £1399.00
Carbon frame -Shimano 12 speed 105
The Vivo even comes with Mavic wheels at this reduced price, saving you 44% on RRP.

Take a closer look on-line...or pop in-store.
https://www.primera-sports.com/shop/bikes/road/moda-vivo-disc-endurance-road-bike-44224/

Comes in stain black or this red/black model.
Crazy price for this 12 speed carbon road bike.

MODA Bikes

Colnago Y1RS Aero bikes join in the sale....
It’s that time of year when the 2026 bikes hit reductions to make way for 2027 models! Exquisite Italian Colnago carbon road bikes are now available with some major savings.

Follow this link for available models and savings....
https://www.primera-sports.com/shop/bikes/?orderby=default&price-min=549&price-max=14299&warehouse_stock=yes&sale=yes&brand%5B%5D=Colnago

New bike day 👏👏

Pinarello X3 being collected from our store. Enjoy

SAVE UPTO 25% ON COLNAGO 2026 BIKES.
Colnago V5rs Carbon Road with Dura-Ace Di2
Was £9,999.00 - NOW £7,499.00
[image is for display, the bike comes with Dura-Ace and Vision wheels]

Take a closer look on-line at the range of offers on Colnago bikes. https://www.primera-sports.com/shop/bikes/?orderby=default&price-min=549&price-max=14299&sale=yes&page=2

MEGA SUMMER DEAL.....Saving 44%
Moda Vivo Disc *CARBON* Endurance Road Bike.
Was £2499.99 - NOW £1399.00.
Also available in red/black.
Shimano 105 Groupset.
Mavic Wheels.
Pop in-store, Call the team on 01202 775588 or jump on our website. https://www.primera-sports.com/product/44230/moda-vivo-disc-endurance-road-bike/

The Moda Vivo is the ideal choice for those seeking a high-performance carbon road bike at an affordable price point. Designed, tested, and assembled in Lancashire, this bike offers a winning combination of performance, style, and value.

The monocoque carbon frame of the Moda Vivo strikes a perfect balance between lightweight construction and exceptional stiffness. This results in quick acceleration, making it equally adept at climbing, sprinting, and tackling long rides. The inclusion of flat mount disc brakes and 12mm thru-axles not only enhances the bike's precision handling but also guarantees reliable stopping power in any riding conditions.

MODA Bikes

Did you know you can spend your Halfords voucher at Primera?
Call the team on 01202 775588 with any questions you have!
We take all vouchers including Evans & Halfords....
www.primera-sports.com

New gravel bike day 👏👏

Scott Addict Gravel 40 leaving our store. Enjoy

SAVE 30% ON THE SCOTT ADDICT RC 10
Was £6599.00 - NOW £4619.00
Call 01202 775588 check it out online...
https://www.primera-sports.com/shop/bikes/road/2026-scott-addict-rc-10-road-bike-5598/option/

Scott Addict RC 10 Ultegra Di2 – Lightweight Race Precision
The Scott Addict RC 10 is engineered for riders who demand elite climbing performance and razor-sharp handling. Built around the advanced Addict RC HMX carbon frame and fork, this lightweight race bike delivers exceptional stiffness, efficiency and refined ride comfort.

Designed with race-optimised geometry, the Addict RC 10 maximises power transfer so every pedal stroke drives you forward. Its ultra-light carbon construction makes steep ascents feel smoother, while agile handling ensures confidence on technical descents.

Equipped with Shimano Ultegra Di2 24-speed electronic shifting, gear changes are fast, accurate and reliable in all conditions. Matching hydraulic disc brakes provide powerful, controlled stopping performance at speed.

The Syncros Capital 1.0S tubeless-ready disc wheelset offers responsive acceleration and stable handling, paired with Schwalbe ONE TLE tyres for low rolling resistance and dependable grip. Premium Syncros carbon components complete the build, delivering a clean, performance-focused cockpit.

Lightweight. Precise. Built to climb.

The Scott Addict RC 10 Ultegra Di2 is ready to elevate your race-day performance and push your limits on every ride.

Time to buy your dream mountain bike and save 30%...
Scott Spark RC World Cup EVO Mountain Bike in White
NOW £7,899.00 - Was £11,299.00

Take a closer look on-line
or give the team a call on 01202 775588
https://www.primera-sports.com/shop/bikes/mountain/scott-spark-rc-world-cup-evo-27005/option/

The SCOTT Spark RC World Cup EVO represents the absolute pinnacle of cross-country race performance. Engineered around an ultra-lightweight Spark RC Carbon HMX frame, this is a bike built with one goal in mind — winning.

At its core is RockShox’s cutting-edge Flight Attendant suspension system, pairing a 120mm SID Ultimate fork with a custom SIDLuxe Ultimate rear shock. This intelligent system automatically adapts to terrain in real time, maximising efficiency on climbs and delivering control when the trail turns technical.

The SRAM XX SL AXS Transmission with integrated power meter delivers elite-level wireless shifting and uncompromising drivetrain efficiency. Every shift is instant and precise, ensuring seamless power transfer when it matters most. SRAM Motive 4-piston disc brakes provide powerful, consistent stopping performance for total control at race pace.

Rolling on Syncros Silverton 1.0S wheels wrapped in Maxxis Rekon Race tyres, the Spark RC World Cup EVO offers explosive acceleration, razor-sharp handling and exceptional grip. The RockShox Reverb AXS dropper post adds versatility for aggressive descents, while premium Syncros carbon components complete this race-ready package.

Refined geometry, optimised 120mm travel and elite athlete input combine to create a machine that climbs efficiently, descends confidently and sprints relentlessly.

Light. Intelligent. Uncompromising.

The SCOTT Spark RC World Cup EVO is built for riders who demand podium-level performance.