Williams Cycles Cheltenham

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We’ve built up something special for Josh at our bike park, and the marriage of this frame colour and bar and stem combo has had us drooling.

Question is…. Would you run it?

As low as £1999!

We have a few closeout models of the Merida Espresso left in stock, so we’re slashing all the prices on them! Come grab a bargain while you can!

There is still stock of these closeout model year One-Sixty 8000’s!

Originally £6600, prices are getting down to £1000 off!

Come by and we should be able to sort you out one, just like this lucky customer has!

The faces you know and love… on bikes!

Thank you for the demo bikes, thank you Gary for the front flip, and thank you Dom’s helmet for saving his noggin.

Good stuff!

The eOne-Eighty Freeride!

120nm of torque, 180mm travel front and rear, and the burliest kit to handle the hardest hits!

The closest you can get to a Land Rover on the way up, and a downhill bike on the way down!

Meet The Staff - Lewis!

Another member of our team of mechanics, chances are if you’ve had a new bike off of us in the past year, it’s passed through Lew’s hands to the sound of some mellow tunes.

Lew’s favourite biscuits, if you enjoyed the new bike and want to treat him, are Custard Creams.

Staff Bike Check - Dan’s Bolt!

Trusty, hard-wearing and steel are Dan’s buzzwords when it comes to a bike, and this little slice of British 4X history is very much at home at our park.

Staff Bike Check - Aiden’s Dirt 500!

Once again stripped to the frame and rebuilt to his likeness, our shop’s Saturday boy and Shredhill’s jump tester has added Halo, Gusset and Marzocchi goodness all over his trusty rig.

Staff Bike Check - Dom’s One-Sixty!

Far from stock, as you’d expect, this bike has bling lovingly fitted all over it; from Fox Factory forks, Hayes Dominion brakes, Hope wheels and Deity bars!