Cutting Edge Triathlon, Cycling & Open Water Swimming Products.
18/06/2026
Back to back wins for Alanis Siffert at the TradeINN Zarauzko Triatloia racing alone for most of the day it was a convincing win supported by the passionate Basque crowd, well done Alanis!
📸 TradeINN Zarauzko Triatloia
An incredible achievement from Laura Massey-Pugh | , completing an astonishing 32 iron-distance triathlons in 32 consecutive days.
That’s:
🏊 76.8 miles of swimming
🚴 3,584 miles of cycling
🏃 839 miles of running
A remarkable display of endurance, resilience and determination over more than a month of continuous racing.
Stay tuned for a full breakdown with Laura, including the highs, lows and lessons from one of the most demanding endurance challenges we’ve seen. 💪
Why we test.
03/06/2026
Football icon Jill Scott MBE is making her way home.
Travelling from Wembley Stadium to Sunderland’s Stadium of Light, Jill will take on an incredible five day, 388 mile duathlon, combining running and cycling as she retraces the places that shaped her journey through the game.
More than an endurance challenge, this is about giving back to the communities that provide belonging, confidence and support when people need it most.
We’re proud to support Jill on this remarkable journey as she makes her way through Birmingham, Liverpool, Manchester and finally back to the North East, the place she proudly calls home.
02/06/2026
It was a privilege for HUUB to produce the jerseys for this special ride in memory of Victoria Schofield.
Some rides are about far more than the miles covered. This was a powerful example of people coming together to honour someone deeply loved, while raising funds for a lasting memorial in a place that meant so much to her.
We are proud to have played a small part in supporting such a meaningful tribute and would like to congratulate everyone involved in making the ride happen.
A reminder of the strength of community, the impact one person can have on so many lives, and the importance of keeping those memories alive.
28/05/2026
After her first win of the season at 70.3 Shanghai, Alanis followed it up with a breakout performance in Pamplona. In searing heat Alanis recorded the fastest bike split on the way to 5th overall!
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Freedom to go faster.
Building on the Aerious 2, the Aerious 3 has been refined with a clear focus on enhanced shoulder flexibility, improving freedom through the stroke while maintaining the stability and body position control HUUB is known for.
Deano checks in with Laura on Day 13, still going strong, still smiling despite the weather all all@other challenges thrown at her, keep going Laura! Raising money for some amazing charities, including
19/05/2026
What a phenomenal weekend the traditional UK season opener didn’t disappoint, with races across the sprint to middle distance there was something for everyone. Even the UK weather played ball. Well done to everyone who competed, supported and spectated. Captured brilliantly as ever by
18/05/2026
Our custom Tri suit for as part of an overall range we do for them in there eye catching colours. Get in touch for custom - from run vests to down jackets and bags right through to the fastest Tri suits on the market. We’ve got you covered. 🤝