EquiBit Ireland - Bit and Bridle Fitting Solutions

EquiBit Ireland - Bit and Bridle Fitting Solutions LANTRA Accredited Independent Bit & Bridle Fitting Consultant. BSc (Hons) Equine Studies. British Horse Society Senior Coach. The fee per consultation is £65.

Association of Professional Bit and Bridle Fitters. Covers Northern Ireland and Bordering Counties in Republic of Ireland EquiBit Ireland is a Bit and Bridle Fitting Consultancy set up and run by Marita O'Loughlin, BSc (Hons) Equine Studies, British Horse Society Senior Coach, LANTRA Accredited Bit and Bridle Fitting Consultant through the Horse Bit Fit Academy. Marita has over 30 years Equestrian Teaching and Management experience, having worked nationally and internationally in many Riding Schools, Eventing and Showjumping yards and has competed in Dressage, Showjumping, Hunting, Cross Country and even in a few Point to Points! She lectures full time in Equine Management at both Further and Higher Education levels. She is passionate about educating owners and riders on how best to ensure optimal fit and comfort from their Bit and Bridle to promote individual health, welfare, effective communication with the rider & performance. Fittings are only offered at weekends and during holidays and sometimes may take up to 6 weeks for availability. Marita is fully insured, police checked and has current First Aid and Child Safeguarding Certification. EquiBit Ireland is a member of The Equine Fitters Directory and CPD is kept up to date to ensure the service and information provided is current and evidence based. The emphasis is on welfare and comfort for the horse therefore improving communication and enhancing harmony within the partnership. Marita is based in Co Fermanagh, Northern Ireland but is happy to travel throughout the Island of Ireland within 2 hours. Each consultation lasts 1.5 hours. Mileage is charged at 50p per mile outside 20 mile radius from Irvinestown, Co Fermanagh.

I am proud to know and work with these incredible ladies, who are out there improving Horse Welfare through informed Bit...
26/09/2026

I am proud to know and work with these incredible ladies, who are out there improving Horse Welfare through informed Bit and Bridle Fitting Practices. I wish them all the best of luck in the final tomorrow, especially Juliaa Lyon Ikkos Equestrian whom I'm lucky to call a great friend as well as a colleague. Sending you some Irish luck 🤞 🍀🍀

Equine Fitter of the Year Award sponsored by Equine Fitters Directory

Congratulations to the exceptional finalists of the Bit & Bridle Fitter Category recognised for their expertise, competence, and outstanding support for their customers:

Ema Baxter – The Horse Bit Shop

Ginny Bradley – The Bit Doctor - Bit and Bridle Fitter

Julia Lyons – Ikkos Equestrian

Olivia Turner Animal Behaviour Consultant & Equine Bitting Specialist

Bit and bridle fitters have a huge responsibility to provide members of the equine community with sound, knowledgeable, and up-to-date advice. This award recognizes fitters based in equestrian shops who go the extra mile to achieve a high level of competence and support for their customers, drawing on nominations from consumers nationwide.

Celebrate the pinnacle of industry achievement at this glittering evening!

Date: Sunday, 27th September

Venue: The Hilton Metropole, NEC, Birmingham

Highlights: Find out who has won the 2026 BETAs (British Equestrian Trade Awards), spanning 11 distinct categories.

Secure your spot and book your gala dinner tickets today at

https://forms.gle/CpBgqMrsK9c2dsA68

This post highlights something that is equally important in bit and bridle fitting: when we change how we view behaviour...
25/09/2026

This post highlights something that is equally important in bit and bridle fitting: when we change how we view behaviour, we can better understand and address the real issue.

Too often, we focus on the symptom rather than the cause. A horse opening its mouth, throwing its head, leaning on the contact, crossing its jaw, or resisting the rider is often labelled as "bad behaviour." The easy response can be to add a flash, tighten a noseband, or move to a stronger bit.

But what if that behaviour is actually the horse communicating discomfort, confusion, physical restriction, pain, or difficulty understanding what is being asked?

An incorrectly fitted bit or bridle that does not suit the horse's anatomy can create pressure points, discomfort, and sometimes pain. The resulting behaviours are often the horse's way of trying to avoid or communicate that discomfort. If we simply suppress those behaviours with stronger equipment, we risk masking the underlying problem rather than solving it.

Just as effective assessment looks beyond what is presented on the surface, good bit and bridle fitting looks beyond the behaviour itself and asks why the horse is behaving that way. Is the horse uncomfortable? Is there a fitting issue? Is there a training or communication gap? Does the horse fully understand the aids being given?

By looking at where the behaviour is coming from, rather than focusing solely on the behaviour being expressed, we can make more informed decisions that support both performance and welfare.

Sometimes the answer isn't a stronger bit, a tighter noseband, or more equipment. Sometimes the answer is listening to what the horse is trying to tell us.

Behaviour is communication. When we understand the cause, rather than simply reacting to the symptom, we give horses a fairer chance to be understood.

When Spooky Behavior Is Really About Coping Capacity

When a horse spooks, many people immediately focus on the object, sound, or situation that triggered the reaction.

But the trigger is often only part of the story.

A horse’s response to any situation is influenced not only by what is happening around them, but also by what is happening within them.

A horse that feels comfortable, balanced, coordinated, and capable of responding effectively to its environment may notice something concerning and quickly return to a relaxed state.

A horse that is experiencing discomfort, fatigue, pain, stress, physical restriction, illness, sensory overload, or reduced confidence may respond very differently to the exact same situation.

This is because coping capacity matters.

Every horse has a finite ability to process information, adapt to challenges, and manage stress. When that capacity becomes compromised, situations that might otherwise feel manageable can begin to feel overwhelming.

From the horse’s perspective, leaving the situation may genuinely seem like the safest and most sensible option.

In many cases, what appears to be “overreacting” may actually be a normal response from a horse that does not feel fully capable of handling the circumstances it is facing.

Physical discomfort can play a significant role.

Pain, muscular tension, movement restrictions, poor saddle fit, dental issues, hoof discomfort, gastric ulcers, illness, or unresolved injuries can all reduce a horse’s ability to cope with environmental stressors. When the body is already working harder than normal, the nervous system often becomes more vigilant and reactive.

Likewise, mental and emotional stress can accumulate.

Changes in routine, inadequate turnout, social stress, travel, training pressure, lack of sleep, or repeated exposure to challenging situations without adequate recovery can all contribute to a horse operating closer to its coping threshold.

This does not mean that every spooky horse is painful or that every spook indicates a serious problem.

Horses are prey animals and occasional startle responses are completely normal.

However, when a horse becomes consistently reactive, unusually vigilant, or progressively more difficult to settle, it can be worthwhile to look beyond the behavior itself and ask a deeper question:

“Does this horse feel capable of coping with what I am asking right now?”

Sometimes the answer lies in training.

Sometimes it lies in confidence-building.

Sometimes it lies in physical discomfort, stress, fatigue, or an unmet need.

Often, it is a combination of factors.

By viewing spookiness through the lens of coping capacity rather than simply obedience, we gain a broader understanding of why horses respond the way they do and how we can better support them.

After all, behavior is often information.

And sometimes what looks like a horse overreacting is actually a horse telling us that its ability to cope has been compromised.

https://koperequine.com/could-your-horse-have-sacroiliac-si-pain/

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📍 I'll be in this area on Saturday and have space for 2 horses.A bit and bridle fitting is about more than tack, it's ab...
22/09/2026

📍 I'll be in this area on Saturday and have space for 2 horses.

A bit and bridle fitting is about more than tack, it's about ensuring your horse is as comfortable as possible in their work. Small adjustments can make a significant difference to comfort, communication, and overall wellbeing.

Whether you're experiencing a specific issue or simply want peace of mind that your horse's current setup is working well for them, I'd be happy to help.

🐴 Welfare-focused, independent advice tailored to your horse.

PM for more details. 💬

👀 The browband matters more than you might think!These two photos show the same headpiece, but with different browbands....
21/09/2026

👀 The browband matters more than you might think!

These two photos show the same headpiece, but with different browbands.

📸 Photo 1: A correctly fitting browband allows the headpiece to sit in its intended position, clear of the base of the ears and without creating unnecessary pressure around the TMJ.

📸 Photo 2: The browband is too short. Notice how the angles of the headpiece have changed. The short browband has pulled the headpiece forward onto the base of the ears and caused it to sit over the temporomandibular joint (TMJ). It is also sitting on the temporal muscles on the horses forehead.

This is why assessing bridle fit is about much more than simply checking whether a browband "looks" the right size.

Research has highlighted the importance of minimising pressure around the ears and poll, with increasing awareness of the potential impact of bridle pressure on sensitive structures around the ear and the TMJ. The goal should always be to allow the horse as much comfort and freedom of movement as possible, rather than creating pressure through poorly fitting components.

No frills. Simplicity at its best. 🤎Comfort, simplicity and welfare don’t have to cost the earth — but fit is everything...
19/09/2026

No frills. Simplicity at its best. 🤎

Comfort, simplicity and welfare don’t have to cost the earth — but fit is everything. What suits one horse may not suit another, and the right bridle is always the one that fits and feels comfortable for that individual horse.

I’ve recently added a couple of more affordable options for clients to consider:

🐴 Shires Velociti Rapida Bridle — £65
🐴 BR Bits Eggbutt Lozenge — £41
🐴 Bridle + bit — £106

Nothing fancy, no unnecessary extras — just a simple, well-fitting option that can provide comfort without costing the moon.

I ma an independent fitter so I carry a range of bridles in my kit. The bridle I recommend for your horse will always be the one that fits and suits the individual horse comfortably. Price, brand or fashion come second to fit, comfort and welfare.

Simple can be good. Affordable can be good. But it has to be right for the horse. 🐴✨

Association of Professional Bit and Bridle Fitters
Equine Fitters Directory

*Please note prices quoted do not include postage. Bridle may be slightly more expensive if ordering individual parts for different sizes.

** AI content is the removal of the background from the photo, otherwise the photograph is of a recent horse I fitted :-)

16/09/2026
One of today's beautiful clients looking stunning in his Horsemanship Saddlery UK Ltd. Bridle ❤️A well fitting bridle en...
12/09/2026

One of today's beautiful clients looking stunning in his Horsemanship Saddlery UK Ltd. Bridle ❤️

A well fitting bridle ensures comfort by removing pressure.

This bridle was fitted by me to the clients previous horse and needed a few adjustments to fit her new horse. Thats the beauty of companies like horsemanship saddlery, the parts come individually so I can fit whatever size parts the horse needs.

I have previously fitted an xfull headpiece, pony cheekpieces, cob noseband, throatlash and browband on one horse. This company also has 9 different headpiece shapes to suit individual head anatomy.

The ability to fit individual parts to get a precision fit is the reason why I only work with a selected few bridle companies. Welfare and comfort always comes first.

Association of Professional Bit and Bridle Fitters
Equine Fitters Directory
Horse Bit Fit Academy Bit/Bridle Fitting Courses

11/09/2026
04/09/2026

NEW💚 Live webinars are now open to public registration!
Join us for our next live webinar with Equine Partnership Phillippa Christie on Bitless Bridles & Their Place in Competition.

Phillippa will explain the current (2026) FEI guidelines for bitless bridles and explore permissions for bitless bridles in other federations and associations, as well as answering the question everyone is asking: "Should bitless bridles be permitted across all competitions?" Concludes with a live Q&A.

Join this APBBF Accredited CPD Webinar
NEW DATE ****: 14th October 2026 ****
Time: 7.30pm - 9.30pm (BST)
Cost: £25 for non-members
Register at: apbbf.com/hub

** Members can register for this event for £10 (or use a free slot for silver+ plans)** Not a member? Join today at apbbf.com/membership

Can't make the date? Not to worry! Sign up, and we'll send you a link valid for 21 days.

Address

Castle Irvine, Necarne Demesne
Enniskillen
BT94 1GG

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