Elite Inner Performance

Elite Inner Performance

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Helping footballers improve their game on and off the pitch.

09/08/2026

This question could change everything for you...

P.S.

If you want to work with me and personally this season click the link in my bio.

Or go to www.elitexiapply.com

If you're a pro, we're making this offer to just the players. Fill in the form. We can have a chat, and I'll tell you about it.

Photos from Elite Inner Performance's post 06/08/2026

I’ve been trying to get Sophia to ride her bike on the pavement for ages.

Every time she’d get on it, she’d freeze.

“I don’t want to fall, hold me, hold me"

So I stopped trying to force her.

Instead, I took her onto a field, it's softer to fall on.

I put knee pads and elbow pads on her, even let her fall off a couple of times.

“Did that hurt?”

“No.”

She laughed.

Then I gave her a little push…

Off she went.

No fear.

No hesitation.

Then we went back onto the pavement…

And the fear came straight back.

Why?

Because in her mind, the consequence had changed.

On the grass, falling felt safe.

On the pavement, falling felt dangerous, it would hurt.

So I changed her focus.

“If you ride from here to there, we’ll go to Smyths and you can choose a toy.”

Her attention moved from what if I fall? to how do I get there?

Within minutes, she was riding.

Jen’s neighbour Kate, tried exactly the same thing with her little boy.

He’d refused to ride for months.

Even though he could use a balance bike easily and he’s only 3.

I told them how I got Sophia to do it.

First time on the grass today.

Off he went, first time.

This is exactly what happens in football.

The pass isn’t difficult.

The shot isn’t difficult.

The problem isn’t the action.

The problem is the story you’re telling yourself about what happens if it goes wrong.

“What will the manager think?”

“What will my teammates think?”

“What will the fans say?”

The fear, the fear of judgement and failure.

So you stay safe.

You stop expressing yourself.

You stop trusting your instincts.

And you call it a confidence problem.

It isn’t.

It’s a fear problem, a courage problem.

The best players aren’t fearless.

They feel fear but they do it anyway.

They’ve just stopped making mistakes mean something about who they are.

Because the moment you let the handbrake off.

You start expressing yourself.

You start being free from the shackles that you’ve put on yourself.

06/08/2026

If you’re a pro, we know what you struggle with, and the good thing is you’re not alone.

and took 107 pro calls and put together the patterns of what every player struggled with, what it costs and why, and then how to fix it.

If you want it, send us a DM to and I will send it straight to you.

28/07/2026

I see the same mistake with players over and over again…

17/07/2026

Some players tell me that they've got a great mindset and they don't need to work on it.

That could be true, but the reality is they haven't had any challenges yet. They haven't faced adversity. They haven't been under any real pressure.

That used to be me. I used to tell people that I had a great mindset, but it wasn't until the s**t hit the fan that I really found out what I was made of.

As the saying goes, "We do not rise to expectations. We fall to the level of our training."

And my level of training, although I thought it was great because I read books and listened to podcasts, it actually wasn't that high, and I folded.

This is what I see with players now. Mentality is everything, especially as a professional football player.

If you lose form, it's a mentality issue.

Struggle with pressure. It's a mentality issue.

Worried about judgement. It's a mentality issue.

When players come to me, they don't realise that they've actually got a performance problem with mindset. They still think it's a technical issue.

Now me and have compiled a mini book from 107 pro conversations on what pros actually struggle with.

And the surprising thing is they all struggle with the same things time after time.

If you want to know what they are and you want it, send me a DM if you're a pro, and I will send it to you.

26/05/2026

When I first spoke to probably six or seven years ago now, I always knew that he had the X Factor.

When I speak to players, you always know the ones who’ve got it from the ones who haven’t.

They’re resilient, self-aware, emotional, intelligent, always looking to get that extra edge and to learn more every day.

It took time to convince Luke that he needed to refine his mindset a little, but a few weeks in, after me not leaving him alone, The tables turned, and he wouldn’t leave me alone.

Always wanting to learn more and put it into practice.

Always looking for ways to improve, not just as a football player, but as a partner and a father too.

From starting off helping Sunderland’s Academy together, we went on and created the Inner Game Academy, helping younger players struggle with the things that he struggled with when he was younger.

Now me and Luke are taking this the Next Level, and he’s helping me coach the pros in our brand-new Elite X1 for pros.

Using his experiences and his knowledge to help pros thrive not just on but off the pitch.

Also, one of the best things about me after coaching him is he’s actually helped me too.

Because of his knowledge and his ability to learn and question, he’s challenged and pushed me to be a much better coach.

It’s been an absolute honour and a privilege to watch his journey.

Every time he’s successful, he always rings me and says thank you, but I always end up saying thank you back because he’s helped me as much as I’ve helped him.

We look forward to helping pros now on their journey.

If you wanna know more and you’re a pro, DM me and I’ll send you how you can work with us next season.

Limited spaces available, this will be something that football has never seen before.

13/04/2026

He’s a cheat…

No he’s working smarter, not harder!

If you want to work smarter and not harder and you’re a pro message me ‘training’ and I’ll send you a 17 minute training that will change the way you think.

11/04/2026

How do you deal with pressure?

Do you thrive under it, or do you just try and survive?

It's getting to the business end of the season now, and the ones who are best prepared mentally will see pressure as an opportunity to perform.

The ones who aren't will struggle and they go into their shell and just try and survive.

If you want to handle pressure better,

I've recorded a 10-minute podcast that will help you deal with pressure better today.

Comment ‘daily’ below and I'll send it to your inbox.

10/04/2026

Hard work is great until it isn't. I've worked with so many players, and they've all got an unbelievable work ethic because that's what they've been told all their life: "Work hard, work hard, work hard."

Working hard only works until it doesn't, because this is when most players start working harder and harder and harder again, but they get worse and worse and worse, and then they start overthinking and then they get stuck in their own head.

When most players come to me and they say, "I've been working really hard and things aren't changing," I say, "Of course they're not. If you keep doing the same things, you keep getting the same results." That's when I start talking to them about ten times, thinking "working smarter not harder" and "less is more." When they put that into practise, things start happening for them.

They start playing free from fear, and clubs start noticing, and that's all down to changing the way you be and changing your strategies and systems.

If you want to know more, I've created a 17-minute training, "Beginner Training," and I'll send it to you.

09/04/2026

I have noticed and I do notice so many players who tell their selves stories they create a narrative that’s killing their game.

‘When I play at a certain ground, I never play well’

'The manager's been talking about me behind my back’

‘I can't recover from making a mistake early'

These stories that you're telling yourself are killing you, and they're not even true.

If you change your story, you change your game.

Because the story you're telling yourself so far is keeping you stuck.

If you want to know how to change it and you're a professional footballer, DM me ‘training’ and I'll send you a 17-minute training that will massively help you.

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