Shop on the Beach

As the bay settles back into its usual rhythm after Boardmasters, we’re here, open as usual and ready for the rest of summer.

We’re looking forward to sharing many more beach days, surf sessions and Watergate Bay memories with you all.

Our clothing is made differently.

Organic cotton, recycled materials and water-based inks, all printed locally by the sea. Designed to be worn season after season and to become the first thing you reach for in your wardrobe.

Life gets busy. Watergate Bay is where you stop, pause and breathe.

The sound of the sea, the feel of sand between your toes and a little space to reflect can make everything else melt away.

Sometimes, the beach is all you need.

Built for early starts, salty days and wherever the next swell takes you.

With over 20 years behind the counter of our surf shop, we know good clothing should feel great, work hard and last. That’s why our range is printed locally using water-based inks and made to be worn season after season.

Clothing made by the sea, for life by the sea.

Quality clothing, printed locally in Cornwall using water-safe inks and made to last season after season.

Better materials. Better printing. Clothing you’ll keep reaching for.

Welcome to Boardmasters!

Heading down to Watergate Bay? Pop in and say hello at The Shop on the Beach. We’re right by the sand with surf essentials, locally printed clothing and plenty of Watergate Bay spirit.

Have an amazing weekend... see you at the beach!

Family days at Watergate Bay. Sandy feet, salty hair and memories that last a lifetime.

Dress them in clothing made to keep up... good-quality pieces, printed locally in Cornwall and designed to last longer and do better.

Early morning dips before the beach gets busy.

Grab your dryrobe, head for the water and make getting changed afterwards that little bit easier — warmer, quicker and ready for whatever the day brings.

Still looking for waves…
Our clothing is designed to go everywhere and last for years, not seasons. Made well, printed locally in Cornwall and created as slow fashion... never throwaway.

Good-quality clothing for wherever the search takes you.

A little piece of Watergate Bay, wherever you are.

Soft, relaxed and made from organic cotton. Printed locally in Cornwall using water-based inks. Designed to be worn and loved season after season.

Because when you cannot be at Watergate Bay, wearing a little reminder of it is the next best thing.