Sama Hoole

Sama Hoole Offering both personal and online coaching. Build your apex body in an apex lifestyle. Muscle. Mind. Hey, I’m Sama. But that’s a lot easier said than done.

I’ve been working as a personal trainer and pseudo therapist at DW Wrexham for more than four years at this point, and I’ve settled my focus on helping general population clientele build up physiques that feel just as good as they look. Humans are complicated. Building muscle doesn’t always come alongside lowered stress levels and better brain chemistry. The Apex Diet is my blueprint that allows anyone to achieve just that. Contact me to find out about personal or online coaching for training, nutrition, and lifestyle.

Look at any English cathedral effigy from before 1600. The Black Prince at Canterbury. The Beauchamps at Warwick. The Fi...
23/09/2026

Look at any English cathedral effigy from before 1600. The Black Prince at Canterbury. The Beauchamps at Warwick. The Fitzalans at Arundel. Every one over six foot in an age when the peasant averaged five foot four, and every one fed on beef, venison, mutton, game, cheese and ale from the day he could hold a spoon.

The peasant on the pottage produced the short, thin, gap-toothed skeletons the archaeologists dig up by the thousand. The lord on the animal produced the effigies.

Same country. Same century. Same weather. Different food.

Henry VIII isn't the exception the peasant-diet crowd thinks he is. He's the one they hope you'll look at, so you don't look at the tomb next to him.

The Irish famine wasn't a failure of the potato. It was a success of the arrangement above it.While a million people sta...
23/09/2026

The Irish famine wasn't a failure of the potato. It was a success of the arrangement above it.

While a million people starved on a diet the landlord had chosen for them, Ireland was exporting cattle, salt beef, butter, oats and wheat to England every day. The country that was starving was one of the largest food exporters in the empire.

The blight killed the potato. The policy killed the people.

In October 2025 an international commission published the diet it wants the world moved onto to free up land. The red meat allowance is 15 grams a day.

The Irish peasant of 1845 would recognise the offer. He'd know exactly who the freed-up land is for.

Every explorer's journal from the age of sail says the same thing. The men who lived off the land, in the cold, on the m...
22/09/2026

Every explorer's journal from the age of sail says the same thing. The men who lived off the land, in the cold, on the move, ate the fat first and gave the lean to the dogs.

The Inuit opens the seal and drinks the oil warm. The Sami eats the marrow before the muscle. The Plains hunter gorged on hump and tongue and left the wolves the loin.

Every one of them knew, without a laboratory, that a man on lean meat alone gets sick in a week, and a man on fat and meat together runs for months.

The modern shopper takes the loin and pays extra for it.

The wolves are laughing.

The medieval peasant lived on pottage. Boiled grain, boiled peas, boiled onion, and whatever the garden gave up. A scrap...
21/09/2026

The medieval peasant lived on pottage. Boiled grain, boiled peas, boiled onion, and whatever the garden gave up. A scrap of bacon on a Sunday if the pig had lasted, a bit of cheese on the bread if the cow was still standing.

The animal in the yard was a savings account, not a dinner. It gave milk, cheese, wool, and one calf a year, and the calf was the rent. Killing it for meat was killing a decade of income.

The romantic picture of a Merrie England fed on beef and ale is a Victorian invention, painted by men whose own tables were groaning.

The peasant was on the pottage.

The beef was upstairs.

The reason McDonald's had to put on a theatre in Shoreditch is that fifty years of health advice trained the country to ...
21/09/2026

The reason McDonald's had to put on a theatre in Shoreditch is that fifty years of health advice trained the country to be suspicious of exactly one item on the tray, and it happens to be the only one a Victorian butcher would recognise.

The bun, the sauce, the fries, the shake, the plant patty. All industrial products of the last century, built out of seed oil, corn syrup, and a lab. Every one waved through as the healthy part because it wasn't beef.

The patty went to a compliance officer. The sugar went to marketing.

Skip everything on the tray that a farm doesn't produce and the fast-food industry becomes the cheapest butcher on the high street.

They just don't advertise it that way.

The English ruling class knew exactly what meat did to a child. They had the evidence at their own dinner table.In 1800 ...
21/09/2026

The English ruling class knew exactly what meat did to a child. They had the evidence at their own dinner table.

In 1800 a fourteen-year-old cadet at Sandhurst, raised on beef and mutton, stood about eight inches taller than a fourteen-year-old from the London slums recruited for the navy. Same country. Same year. One had eaten meat.

The eight inches was policy. The venison was fenced, the rabbit was poached at hard labour, and the labourer was left on bread and tea while his lord ate a saddle of lamb.

Every century since has repeated the arrangement. Today the reasons are cholesterol and the climate.

The dinner table hasn't changed.

The Norfolk manor that fed its harvesters 4% meat by value in 1256 was feeding them 28% by 1424. The laws failed because...
20/09/2026

The Norfolk manor that fed its harvesters 4% meat by value in 1256 was feeding them 28% by 1424. The laws failed because the labour was too scarce to punish. For a century after the plague the English peasant ate better than his great-grandchildren would under Victoria.

Then the enclosures arrived. The commons went. The rabbit went with the warren. The cottage cow went with the field. By 1850 the labourer was back on bread and tea and the gentry had gone back to venison.

Every century the machinery changes. The result doesn't.

The rich man's dinner has been beef for a thousand years. The poor man's has been whatever they could stop him hunting.

Raw milk is one of the most tested and warning-labelled products in the British food system, and it's treated as if it c...
20/09/2026

Raw milk is one of the most tested and warning-labelled products in the British food system, and it's treated as if it came out of a bucket in a Victorian slum.

The dairy is inspected twice a year. The herd is TB tested. The milk goes to a lab four times a year. Every bottle carries a warning printed by law. The customer has driven forty minutes past three supermarkets to buy it.

Meanwhile the bag of pre-washed salad next to her has come in from Spain, from an aquifer nobody tested, and puts hundreds in hospital every summer with no warning on the packet.

The most cautious drinker in Britain is holding a bottle of raw milk.

The one at real risk is buying a sandwich.

Every mammal makes its own hormones out of cholesterol. Yours are running through you as you read this. So are the cow's...
19/09/2026

Every mammal makes its own hormones out of cholesterol. Yours are running through you as you read this. So are the cow's.

The pint of milk in your fridge contains a fraction of the oestrogen your own body produces in an hour. A pound of soy protein isolate carries more phytoestrogen than any animal product on the shelf.

Yet the campaign against animal foods on hormone grounds has run for forty years, and the campaign against soy has never started.

The cow makes her hormones in a field, from grass. Nobody tops her up.

The soybean makes yours in a factory, from a bean the pig used to eat.

Guess which one is called clean.

The pattern hasn't changed in eight hundred years. Only the tools.Nobody today is telling you that you can't eat beef. T...
19/09/2026

The pattern hasn't changed in eight hundred years. Only the tools.

Nobody today is telling you that you can't eat beef. They're pricing it. Taxing it. Regulating the abattoirs into extinction. Halving the national herd on nitrogen grounds. Filling the shelf with cheap imports from a country that hasn't drafted the same rules yet. Handing you a subsidised alternative made from soybeans, seed oil, and a plant-based label.

The peasant of 1250 was not banned from venison. He was left free to choose oats and beans.

The peasant of 2026 is not being banned from ribeye. He is being priced, taxed, and legislated into choosing a plant burger.

The verdict is the same. Only the paperwork is different.

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