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•Malina Birch•
Birch Merch Co-Owner
Football enthusiast
Arsenal Shirts & Full Kit Collector
Book author & writer
Wife, Mum of 5, Doula & Model
🔴⚪ 🏆🇵🇱🇬🇧

Aston Villa vs Arsenal!Tonight The Gunners are going to play in our 3rd kit. Just in case you were wondering where the i...
31/08/2026

Aston Villa vs Arsenal!

Tonight The Gunners are going to play in our 3rd kit.

Just in case you were wondering where the inspiration came from... here are the 3 shirts from my Collection!

Two retro Umbro ones from the 1983-86 seasons and the current 3rd kit 👌 Aren't they magical?

💛

What are your predictions for tonight, Gooners?

Exactly 15 years ago Arsenal have signed Mikel Arteta! It was a transfer deadline day in 2011 when Spaniard joined The G...
31/08/2026

Exactly 15 years ago Arsenal have signed Mikel Arteta!

It was a transfer deadline day in 2011 when Spaniard joined The Gunners from Everton.
During the 2012/13 campaign, Arteta topped the Premier League charts by completing 2,517 successful passes with a blistering 91.53% passing accuracy. At the time, this was the highest number of completed passes ever recorded by a player in a single Premier League season. Operating primarily as a deep-lying playmaker, he proved his defensive output in 2012/13 by registering 97 interceptions (5th highest in the league) and winning 75 tackles, more than any other Arsenal player. Arteta was named Arsenal's club captain in 2014 by Arsène Wenger, leading the team until his retirement from professional football in May 2016. As an Arsenal player, he won two FA Cups (2013/14, 2014/15) and two FA Community Shields (2014, 2015).

In December 2019 Arsenal have appointed Arteta as the club's manager believing he's got a big plan.
When asked during his press conference if he thinks it's possible for The Arsenal to get back into Champions League competition he answered:

"We all know there is a lot of work to be done to achieve that but I am confident we'll do it. I'm realistic enough to know it won't happen overnight, but the current squad has plenty of talent and there is a great pipeline of young players coming through from the academy."

7 years later his squad played in the Champions League Final and won the Premier League trophy.

We've got Super Mik Arteta! He knows exactly what we need! 🎶❤️🤍

How do you rate him as our player and manager?
Do you believe we are going to achieve more this season? And finally, do you own any of his shirts?

*Shirts and posters from my Arsenal Collection

Today is a very Special Day for me because I'm celebrating my Wedding Anniversary 💕 Why is it so special, some would ask...
30/08/2026

Today is a very Special Day for me because I'm celebrating my Wedding Anniversary 💕

Why is it so special, some would ask...

Well, not often one gets to marry someone who is as passionate as them about something they love so much! And that was exactly what happened to us. We've met because of our love for The Arsenal.

I can tell you one thing. To be married to a Gooner, to travel the world to attend the matches, to witness the goals and celebrate together - is truly the best feeling. I love how my husband supports my obsession with the Arsenal Collection without any questions and I consider myself very lucky to be able to attend the games and meet so many wonderful people who belong to Arsenal family.

We both have Arsenal in our DNA, we write about The Gunners in our blogs, we create Arsenal themed merchandise and simply plan our lives around our 5 children and games. So today I thought I'd share with you a few photos from our wedding which, of course, was Arsenal themed 😀

Are you married to a Gooner, too? Did you have a red & white wedding or attended one? ❤️🤍

1971 My Arsenal Collection - part 2 I've decided that I'm going to show you more than just my Arsenal kit Collection on ...
29/08/2026

1971 My Arsenal Collection - part 2

I've decided that I'm going to show you more than just my Arsenal kit Collection on this page! After reading all the stories some of you wrote in the comments under the previous post, I felt it's a wonderful way to bring the memories and happiness back because ultimately, we all share the love and passion for our club ❤️🤍

So from now on I'll be posting about everything I collected that is related to The Arsenal and today I'd like to add a bit more to my yesterday's post :)

I have gathered here some of my memorabilia from 1971 Double, I'm sure there are more things I would find around the house though. There's always a great joy associated with finding stuff unexpectedly amongst some other hidden treasures.

I hope seeing these will make someone happy today so please feel free to tell us your story of 1971 Double if you haven't done so yesterday!

💛💙

Only 5 days after The Arsenal won the League at White Hart Lane in 1971 another iconic moment shaped the future of our b...
28/08/2026

Only 5 days after The Arsenal won the League at White Hart Lane in 1971 another iconic moment shaped the future of our beloved club.
The FA Cup Final with the winning goals from the sub - Eddie Kelly (although some reckon it was Graham's last touch) and then Charlie George - would mark the first of the traditional "Double" won by The Gunners.

Although I wasn't even born when it happened, I love to read about this huge success and how
the yellow shirt from that era became legendary symbol of one of the greatest achievements in Arsenal's history.

For those who wonder how it all started and why yellow and blue are considered to be club's traditional away colours, I have to take you back to 1950 where Arsenal were to play another FA Final and their kit clashed with Liverpool's one. Arsenal lost a coin toss and had to change kits so they wore an old-style long sleeved yellow shirt and won the game 2-0, turning the colour into a lucky charm.

History repeated itself 21 years later, facing Liverpool again and unable to wear red and white, after a toss of the coin, The Gunners came out on the pitch wearing short sleeve yellow and blue kit.

"She wore, she wore,
she wore a yellow ribbon,
she wore a yellow ribbon
in the merry month of May.
And when I asked her
why she wore that ribbon,
she said it's for The Arsenal and
we're going to Wembley!

Wembley, Wembley,
We're the famous Arsenal and we're going to Wembley!"

💛💙

Do I have any followers who witnessed any of these achievements? Were you there in person?

My Favourite Arsenal kit from Puma era!Season 2015-16 will be remembered by many mostly for an extraordinary, historic a...
27/08/2026

My Favourite Arsenal kit from Puma era!

Season 2015-16 will be remembered by many mostly for an extraordinary, historic achievement of Leicester City as they won the Premier League.
Foxes were crowned champions for the first time in their 132-year history and Arsenal finished 2nd.

But to me this campaign has become a forever reminder of the most beautiful kit designed by Puma for The Arsenal. I absolutely adore it 💛💙
The rich gold and navy colour scheme together with argyle diamond pattern honour the iconic, double winning away strip from SEGA that The Gunners wore during 2001-02.

Here are the players who were at the club at the time and wore this beauty of the kit:

Tomas Rosicky
Krystian Bielik
Ismaël Bennacer
Chris Willock
Ben Sheaf
Jeff Reine-Adélaide
Mikel Arteta
Jack Wilshere
Calum Chambers
Serge Gnabry
Kieran Gibbs
Carl Jenkinson
Mathieu Flamini
Per Mertesacker
Francis Coquelin
Gabriel Paulista
Nacho Monreal
Héctor Bellerín
Mohamed Elneny
Alex Iwobi
Laurent Koscielny
Joel Campbell
Danny Welbeck
Alex Oxlade-Chamberlain
Santi Cazorla
Theo Walcott
Mesut Özil
Aaron Ramsey
Olivier Giroud
Alexis Sánchez

Would you see any of the above (still active) players at our current squad? How about making Santi Cazorla Arteta's assistant before he starts his managerial career in the future? 🥹 And finally, do you like this kit? If not, I'd love to know why!

I'll surprise some of you tonight!I don't watch or follow women's football but I do have a few Arsenal Women shirts in m...
26/08/2026

I'll surprise some of you tonight!

I don't watch or follow women's football but I do have a few Arsenal Women shirts in my Collection.
And, I must admit, they're the weirdest, most peculiar pieces you'd see on the football pitch 🤣

Yet I still get them and! occasionally wear them to stand out from the crowd. They're THAT catchy.
You simply cannot ignore a Stella McCartney design on the streets. It's loud, it doesn't make sense, it gives you headache but, at the same time, it's super unique, extravagant and unforgettable.

I find this particular away kit from 2023-24 season quite pretty and feminine. I wonder if any of you have this shirt and what do you think of it 👀

We haven't had a goalkeeper shirt for a while on here so tonight I'd like to show you one of the most beautiful ones fro...
25/08/2026

We haven't had a goalkeeper shirt for a while on here so tonight I'd like to show you one of the most beautiful ones from last couple of seasons. We've had so many fantastic kits for Arsenal keepers in recent years but this particular green Adidas from our previous campaign is, in my opinion, up there with the very best.

The colour is simply wonderful. Design is simple, it feels light and fresh. White collar beautifully compliments the green body of the shirt. Trefoil logo makes it all even better. I'm still to make a decision of putting Champions 26 on the back of it!

Do you rate this shirt? Have you bought one?

Being away means wearing new away! 😀💙💛❤️One of the most beautiful Arsenal shirts in one of the most beautiful cities of ...
23/08/2026

Being away means wearing new away! 😀

💙💛❤️

One of the most beautiful Arsenal shirts in one of the most beautiful cities of England! Have you ever been? Or maybe you're from here? Let me know!

Today I was able to see not just our Champions Trophy but FOUR trophies at one place 🥹It was such emotional experience, ...
22/08/2026

Today I was able to see not just our Champions Trophy but FOUR trophies at one place 🥹

It was such emotional experience, absolutely fantastic for any football lover like me, and I made sure I took photos with my Champions shirts (although when I was packing I rushed and forgot last season's away one) 😅

Champions of England, we know what we are!
❤️🤍🏆

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