07/29/2026
We took our time when developing the second generation of Triad laminate. We knew they had to be light enough to race all day, strong enough to carry on when things get buck wild, and tuned to help reduce trail feedback.
We developed new front- and rear-specific carbon layups increasing impact strength, refining how the wheel manages trail feedback, all while maintaining the perfect ride-all-day weight. The Triad charges hard, stays composed, and keeps your hands feeling fresher when the laps stack up.
Explore the Triad: https://industrynine.com/collections/triad-wheels
07/24/2026
Built for wherever the adventure leads.
Big miles, long climbs, the odd wrong turn, and uncharted singletrack. It doesn’t get better than that.
Whatever ride you have planned this weekend, venture beyond the familiar trails.
07/18/2026
The final countdown is on! The Rip Roaring Mini Enduro is going down July 26th!
This is more than just a race, though. It's a weekend full of bikes, community, progression, and above all else pure enjoyment. To help fuel the weekend, the crew have an insane raffle going. For as little as $10, you can get yourself in the draw to win a fresh set of Hydra2 Alloy wheels and matching stem!
You'd be mad to miss this opportunity. Raffle closes Sunday, July 19th at midnight!
Enter Now: https://buy.stripe.com/5kQ8wO10u66Og0Jcpg8og03
07/17/2026
The Sector does it all. It’s our go-to.
The Sector lives for adventure, but it’s just as at home on the daily post-work lap. The new Sector is lighter, stronger, and more refined than ever before. We widened the internal rim width to 29mm for a responsive, agile, yet stable feel, no matter the trail conditions, and we shaved unnecessary weight without giving up strength or durability.
There’s no compromising with the Sector.
Upgrade today: https://industrynine.com/collections/sector-trail-wheels
