09/26/2026
Meet Jody Costa Snyder; 20+ years in B2B marketing, VP of Marketing & Strategic Partnerships turned advisor, co-founder of BluePiper, and one of AMA Baltimore's go-to mentors.
Her rule for early-career marketers: define what marketing actually does, and its ROI, before someone else defines it for you with a bad assumption.
"'Marketing' is a widely misunderstood term. If you don't define it upfront with your leaders and keep educating them over time, you'll constantly bump up against poor assumptions, and that's a recipe for frustration."
Jody's turning 20 years of hard-won lessons into a book: Marketing Maestro: A New Approach to Orchestrating Your B2B Career, landing October 6 on every major digital bookstore. She calls it the apprenticeship she wishes she'd had.
📅 Mark your calendar: October 6.
👋 Curious about AMA Baltimore mentorship? Click the link in the comments.