09/23/2026
šALPHA BOOK OF THE WEEK:
āBe on That Hillā
by Seth Wickersham Seth Wickersham
What hill are you willing to climb?
Seth Wickershamās āBe on That Hillā takes readers inside the lives of athletes and competitors who continually push toward something biggerāthrough the sacrifice, pressure, uncertainty and challenges that come with pursuing excellence.
The lesson goes beyond sports:
The goal isnāt simply to reach the top. Itās to become the person capable of climbing the hill again and again.
There will always be another hill.
Another challenge.
Another opportunity to get better.
At Alpha, we believe in the process. We embrace the work. We keep climbing.
Find your hill.
Commit to the climb.
Be on that hill.
š Read. Learn. Apply.
ProcessOverOutcome KeepClimbing