Enduring Strength

Texoma’s Strongest is underway!

Thank you to our sponsors, vendors, lifters and volunteers. Without y’all, this wouldn’t be possible!

UNDERGROUNDSPORTSNUTRITION Westarahatcompany Lettuce Indulge Restaurant Iron Knight Gear

Iron Knight is our other Gold Sponsor for Texoma's Strongest Powerlifting Meet! Here is a message from Hunter, the founder of Iron Knight:

"Built on strength, faith, and community. Inspired by a journey shaped by the gym. We create gear for those who learn to shoulder the weight that others avoid, for those who show up with purpose, and for those that carry The Code.

Iron Knight Gear was born from a season of struggle. My name is Hunter Knight, and before this brand existed, I was stuck in a draining 5-to-5, working endless hours, and feeling like i had lost myself. I knew I needed change - real change.

The gym opened my eyes to a new world - a world of discipline, purpose, and people who showed up every day to be better than they were yesterday. A world filled with positivity, hard work, and a community that lifted me up when I couldn't lift myself. These people changed my life.

To serve the community that shaped us, to uplift those chasing greatness, and to carry the strength and light that God placed within us."

Come out to Texoma's Strongest this Saturday, August 8th, to meet Hunter Knight and check out some of his awesome lifting gear!

Thinking about trying the gym, but not ready to commit just yet? 👀

Every Saturday from 10am-2pm, we open our doors for free Open Gym! No pressure, no day passes, just an opportunity for you to come in and experience the space for yourself.

Whether you’re brand new to training or just looking for a new gym home, it’s a low-pressure way to test things out. Come see what makes us different 👊

Meet one of our Gold Sponsors for Texoma's Strongest, Westara Hat Co.!

Westara was built by a couple of buddies in Sherman, Texas, who shared a passion for the western lifestyle and believed the industry was ready for something different. Instead of following the traditional path of ranch-name brands, they set out to create a fresh take on western headwear- one that honors the heritage of the West while embracing the hardworking people who live it every day.

What started as a simple idea quickly gained momentum, In a short time, Westara has grown beyond anything they imagined, and they're proud to be a local brand that represents North Texas.

At Westara, they don't just make hats- they build products for the men and women who earn every sunrise. From ranch hands and rodeo athletes to linemen, oilfield workers, welders, farmers, hunters, and anyone who puts in an honest day's work, their hats are made for those who carry the spirit of the WEst wherever they go.

Their designs are inspired by the classic western culture of the'90s- a time when quality, grit, and authenticity spoke louder than trends. We believe that style never goes out of fashion, and they're committed to keeping that era alive through timeless designs built to be worn every day.

Westara isn't just another hat company. It's a brand built on hard work, loyalty, and respect for the people who keep this country moving. Whether you're headed to work before daylight, spending the weekend outdoors, or walking into town, they want every Westara hat to represent pride, character, and the western way of life.

Bet the brand. Wear Westera.

Want to learn more? Come out to Texoma's Strongest Powerlifting Meet this Saturday, August 8th, to check them out!

Our Trade Sponsor for the meet is Leidy's Kitchen!

Leidy's Kitchen is a family owned Mexican and Salvadoran restaurant located in the Midway Mall here in Sherman! They serve authentic street-style tacos, handmade pupusas, sizzling fajitas, chilaquiles, quesadillas, and house specialties made with fresh ingredients and bold flavors.

Whether you're looking to join them for brunch, dinner, or Taco Tuesday, they are proud to bring the flavors of Mexico and El Salvador to Sherman and the surrounding communities!

For our athletes and volunteers, they are giving a 10% discount for anything you purchase at the meet! Thank you Leidy's for your support!

Reminder: your recovery doesn’t need to be extreme to be effective ❄️

One of the most common questions we hear is: “How long should I stay in the cold plunge to actually get the results?” For most people, anywhere between 2–5 minutes is where you can experience the benefits of a cold plunge.

Those benefits can include:
🧊 Reduced muscle soreness
🧊 Faster recovery
🧊 Increased energy and alertness
🧊 Mental clarity and focus

If you’re new to cold plunging, start slow and gradually work your way up. Even 30–60 seconds is a great place to begin. Over time, you can build toward that 4–5 minute range, but beyond that, more time isn’t necessarily more beneficial.

The countdown is on for the Texoma's Strongest Powerlifting meet this Saturday, August 8th! Hosting this meet wouldn't have been possible without our AMAZING Sponsors! First up is Lettuce Indulge!

At Lettuce Indulge, their mission is to make clean, nourishing food something everyone can enjoy. They believe in healthy eating should never mean sacrificing flavor, quality, or convenience.

As a family-owned farm-to-fork kitchen, they prepare every meal from scratch using thoughtfully sourced ingredients free from seed oils, MSG, hidden sugars, and artificial additives. From produce grown in their own aquaponics system to their locally raised Wagyu beef and partnerships with nearby farms, they are committed to serving food you can trust.

Born from their family's journey of navigating severe food allergies, Lettuce Indulge exists to provide a safe, welcoming place where people can fuel their bodies with confidence. Whether you're working toward fitness goals, prioritizing your health, or simply looking for a genuinely clean meal, they are here to prove that eating well can be both delicious and satisfying!

No staffed hours Tuesday Morning, August 4th. We will be back at 3pm that afternoon! As always, members who have 24/7 access will still be able to workout at the gym!

Not all barbells are created equal.

At Enduring Strength, each barbell is marked with colored tape so you know exactly what it’s designed for. Whether you’re squatting, benching, deadlifting, or working on Olympic lifts, choosing the right bar helps protect the equipment and keeps your training safe and effective.

🔴 Red Tape: Power Bar
Squat, bench, deadlift, snatches, and cleans allowed.

🔵 Blue Tape: Squat Bar
Squats only.

🟣 Purple Tape: Deadlift Bar
Deadlifts only.

⚪ White Tape: Bench Bar
Bench only.

⚫ Black Tape: Olympic Bar
Olympic lifts (snatches and cleans) allowed, along with general movements. No rack pulls.

🟤 Brown Tape: Rack Pull Bar
The only bar approved for rack pulls. All movements allowed.

Not sure which bar to grab? Check the chart in the gym or ask a team member. We’re here to help you train smarter!