Sarah Featherstone - Coach

6 weeks of marathon training and 200+ miles in the books! ✅ Officially a third of the way to the starting line and still putting in the work to (hopefully) show up healthy and ready to go in November.🏅 And while I thought about not getting ahead of myself (since injury has sidelined me before), I’m also learning the importance of recognizing and celebrating the work while you’re still in the middle. So, today, I’m looking back on the past 6 weeks (+ many months of running) and this really interesting and exciting journey of marathon training that’s stretching me in ways I wasn’t expecting 🫠 and teaching me a few lessons along the way. I’m obviously no pro, but here are a few things I’ve been learning during my many runs: 1️⃣ Consistency is everything — and if you want to be consistent, you have to be adaptable. 😎 Life will get in the way. Some mornings you will be overly tired and sore and completely unmotivated. But showing up (especially on days when you don’t want to) and leaving perfectionism at the door🚪is the only way to make real progress and achieve any goal you set for yourself. And if I’m being honest, this is a lesson I have to keep learning over and over. 2️⃣ Fueling properly 🥗 and strength training🏋🏼‍♀️ are NON-NEGOTIABLE. And if you’re having a nagging issue, find yourself a really amazing PT (shout out to @valleyptandsports for getting me back on track. Can’t recommend them enough! 💯). 3️⃣ Find joy in it all, and let those joys be simple. 🎈 A new audiobook or playlist, a different route, running with your kids or a friend. Keep the process as fun as possible and celebrate the small wins in ways that feel good to you. 4️⃣ Trust the process and how it’s shaping you. ✨ Because some runs will feel amazing, others just plain suck — and accepting that that’s normal is the only way to not throw in the towel. 😝 The key, for me, is allowing space for it all and remembering the deeper motivation: it’s not just about the miles, it’s about who you’re becoming along the way. Thankful to be feeling strong 6 weeks in and looking forward to what else I’ll learn along the way. Here’s to 12 more weeks till Richmond! 🏃‍♀️✨

Hi again 👋 It’s been a while, and so much has changed.

I’ve gone from a small business owner to product marketing leader and messaging strategist. Now I’m in a new season of transition and have been finding the clarity and inspiration I’ve been looking for in the miles I’ve been logging.

Between the early alarms ⏰ and long runs, I’ve been learning a lot about myself and the power of showing up, even when it’s messy.

So I’m back with one desire: To share, reflect, connect, and stay present as I step into a new season of life and work.

I'm hoping I can use this space as an opportunity to build community and share more about everything I love, which means I’ll be talking about:

�✍️ Writing, messaging, and storytelling — both in business and life

🌱 Leadership, coaching, and growth

🏃‍♀️ What I’m learning, thinking about, and working on — especially as I log the miles toward my first marathon.

If you’re into moving your body and your ideas forward — and finding the story and lesson in it all — I’d love to connect.

I’m thrilled to be back and so happy you’re here.

xx. Sarah

I’m a 30-something mother of two 👦🏼 👦🏻 with professional coach training and a decent amount of self-awareness, and I STILL catch myself doing it. 🤦🏼‍♀️⁠
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And every time, I’m reminded of 1️⃣ how easy it is and 2️⃣ how bad it makes me feel. ⁠
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So, this morning, I had to remind myself that the only thing I should really be comparing is how I’m showing up today and whether it reflects the life I’m trying to build. ⁠
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Because if there’s a disconnect there, it’s a breading ground for discontent and misplaced comparison. ⁠
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But more importantly, it’s a sign that someting is off within ourselves. ⁠
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A big, red-blinking sign 🛑 that there’s inner work to do to realign today’s actions with tomorrow’s goals. ⁠
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So, let’s not compare ourselves to people on the internet. Let’s only hold ourselves up to the versions of ourselves we most want to be. ✨

What are you watering💧your dreams with?

How are you honoring your vision? ✨

Where are you choosing to focus your time ⏱️ and attention?

As we enter a new week, ask yourself these questions and get curious about how fear and doubt might be making you play small.

Because there's always a different choice.
One of optimism and solutions. ✔️
One where you're actively nurturing your dreams. ☀️

Have a dream you've been putting off? Want to explore a new vision and begin making it a reality?

Book your free consultation call to discuss how coaching can help you!

Because making a change isn't something you have to do alone.

✨ https://calendly.com/sarah_featherstone_/coaching-consult ✨

I was in the middle of an semi-anxiety spiral 🫦 when these words came to my mind.⁠
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You see, I'm going through a season of change right now. And in case you’re wondering, change is hard. 🙈⁠
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A few weeks ago, I shot my very last wedding and officially closed down my photography studio, 📸 my first business. ⁠
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I'm also making some major changes over as I shift away from content management to focus more on messaging strategy.⁠
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At the same time, I took a new contract position with a global leadership communication company to lead storytelling workshops.⁠
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And I’m working to grow my own coaching practice, which is an another adventure in and of itself.⁠
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But even as I move toward these things that feel “right,” I’m being constantly reminded of how hard change can be. 😫⁠
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Because in order to say yes to something, even those things that are calling you, you have to put down other things.⁠
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And even when you know it’s right, letting go of those things isn’t always easy. ⁠
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Because it's at that moment when you finally decide to stand up and start moving forward that all the questions start to stir up. ⁠
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Making you wonder if you should have stayed.⁠
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Making you question every step. ⁠
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Making you feel like it was all a terrible mistake to go on this new adventure.⁠
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But just because it’s hard to let things go and just because moving forward is scary doesn’t mean you were meant to stay. 🌟⁠
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Standing up and walking forward just means you’re leaving your comfort zone, and of course the doubts and the questions and the fear come with it. ⁠
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But just because it would have been easier doesn’t mean it would have been better to stay.⁠
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Just because you’re doubting it all in this moment doesn’t mean that this new chapter you're writing isn't what you're meant to be doing.⁠
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And just because it’s scary doesn’t mean this can’t all be a new and exiting adventure. ⁠
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Because sometimes you have to say yes even before you’re ready. ⁠
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And sometimes, that's the bravest thing you can do. 💕

Want a simple 6-step framework for clarifying your brand message? ✨⁠
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Grab your FREE workbook to get crystal clear on how to talk about what you do and why it matters. ⁠
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Because it's time to get clear on the message you want to share so you can build a business and a life on purpose. 💕

GRAB YOURS NOW: https://bit.ly/2YC5pG4

Today, I have an EXCITING announcement! 🎉 🥳⁠
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Something I've been working on for over a year is finally HERE!⁠
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Introducing my first ever coaching program created especially for creative entrepreneurs and leaders!⁠
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✨ Claim Your Story, Build Your Brand ✨ is an 8-week online coaching program that will help you harness the power of brand storytelling so you know how to talk about what you do and why it matters. ⁠
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⁠This program is the culmination of years of experience helping businesses and nonprofits from various fields develop their brand story. ⁠
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I've known that I wanted to use my entrepreneurial experience and love of storytelling to help other creative entrepreneurs build their brands and businesses—in a way that's truly accessible but still personal—and I'm thrilled to share this with you! ⁠
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Because here's the truth: I believe the world 🌍 needs your vision and your voice, now more than ever, and that's exactly what you'll hone and fine-tune during this online coaching program.⁠⁠
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In this program, you'll get 1:1 support developing your brand message framework and crafting the essential stories you need as a business owner and entrepreneur.🙌 ⁠
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Because no matter what field you're in, you need to know how to talk about what you do and why people should care. ⁠
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And at the end of this program, you'll walk away with the confidence to do just that. ⁠
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Learn more at sarahfeatherstone.com/brandprogram! 💕

I believe there's power in sharing our stories. ✨⁠
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Stories help us make sense of the world. And ourselves. ⁠
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And if you happen to be a business owner or leader, stories help people understand you better and get to know the person behind the brand. ⁠
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But the journey of claiming and sharing your story also helps you understand yourself better, too. And that, alone, is powerful enough. ⁠
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That's why I've been working on a NEW PROGRAM that will help you connect with your deeper purpose and allow you to harness the power of storytelling as you build a recognizable brand. ⁠
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And I can't wait to share it with you all tomorrow. 💕

You likely started a business because you had something of value to offer. ✨⁠
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You has an idea or a service or a product that you knew could serve someone. ⠀⁠
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But if you were anything like me in my first business venture, you might have been surprised to find that creating your product or offering your service isn't enough, because there's another whole side to being a business owner that requires a lot of time and attention. ⁠⠀⁠
I'm talking about what it takes to market your business.⁠⠀⁠
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I'll admit—marketing sometimes gets a bad rap, at least when we think about the overly sales-y, pushy type of marketing that many of us have come to dislike. ❌⁠⠀⁠
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But I want to invite you to look at marketing differently ... through the lens of 𝒈𝒆𝒏𝒆𝒓𝒐𝒔𝒊𝒕𝒚.⁠
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Your idea, service, or product is a solution to someone's problem. ⁠⠀⁠
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Someone out there in the world right now is looking for exactly what you're offering. ⁠⠀⁠
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They're facing a challenging situation or experiencing a difficult emotion and they're looking for something to solve it.⁠⠀⁠
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They're looking for 𝒚𝒐𝒖. ⁠⠀⁠
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But you have to make sure they can find you. You have to make sure your solution gets into their hands, at exactly the time they need it. ⏱️⁠⠀⁠
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So ask yourself: 𝑾𝒉𝒂𝒕 𝒘𝒐𝒖𝒍𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒎𝒚 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒆𝒏𝒕𝒂𝒊𝒍 𝒊𝒇 𝑰 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉𝒆𝒅 𝒊𝒕 𝒇𝒓𝒐𝒎 𝒂 𝒑𝒍𝒂𝒄𝒆 𝒐𝒇 𝒈𝒆𝒏𝒆𝒓𝒐𝒔𝒊𝒕𝒚 𝒂𝒏𝒅 𝒔𝒆𝒓𝒗𝒊𝒄𝒆?⁠
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Because from that place, marketing begins to look—and feel—quite different. 🌟