We unboxed a set of Atlas bars, and it's a good reminder that not every upgrade needs to be complicated. Strong 7000-series aluminum, a GL Tune that takes the edge off for long days, and your pick of rise to match your setup.
Come by The Bike Stop and check them out.
The Bike Stop
The Bike Stop is Wichita Falls' only independent bicycle dealer, in business for over 42 Years! We specialize in service of all bicycle makes, and models.
We are Authorized dealers for TREK, Giant, LIV, Cannondale, Salsa, Bianchi, and Pinarello! The Bike Stop opened in 1983 and for 38 years has been serving Wichita Falls and its cycling community with a commitment to excellence! We are Wichita Falls' ONLY Independent Bicycle Dealer. We do one thing and we do it better than anyone else! Our service technicians are industry certified and have over 60
09/10/2026
Trail confident, road ready: the Summit 2 takes you wherever the ride calls, whenever you're ready. Call The Bike Stop today and start your climb to the top π΅
Ways to find us:
π (940) 322-7301
π2708 SW Parkway
#138
Wichita Falls
Texas
76308
π» http://thebikestoponline.com
09/10/2026
Need something quiet to sneak out to your deer stand or dove blind? This thing is the ticket! This thing has 4 inch wide tires, and a 750watt motor to push them through ANYTHING! Cone test ride this beast and youβll probably take it home! The new Trek Borrego is up for whatever you throw at it!
09/10/2026
ππ₯π₯π₯New Bike Day at The Bike Stop! Fresh colorway for the 2027 Trek Madone SL 6 AXS! This color looks way cool in person.
09/09/2026
Bike rack setup matters more than most people realize. π
A few things to check before every trip: make sure the rack is rated for the weight of your bikes, that each bike is secured at the frame and not just by a wheel, and that nothing is spinning or shifting at highway speeds.
A quick tug test before you pull out of the driveway can save a lot of heartbreak down the road. Come in and ask us about rack options if you're still figuring out your setup. π
Mikayla Parton's been putting the FOX Podium inverted fork through its paces, and it's easy to see why she's charging harder on it. It rides like a downhill fork but stays in a familiar single-crown setup, giving her the stiffness and confidence to hold a line at speed.
Stop by The Bike Stop and we'll show you what it's about
Letβs go somewhere with Trek Travel!
09/07/2026
See you Tuesday!
09/04/2026
Family rides this month have a little extra magic to them. β¨
The summer rush is over, the evenings are longer than they'll be soon, and there is still just enough warmth to make an after-dinner neighborhood loop feel like a real adventure. βοΈ
09/04/2026
Fat tires. Flat-out confidence. For trips you've never dared to take. Find this ride in Wichita Falls and conquer your next adventure.
How to find us:
π (940) 322-7301
π 2708 SW Parkway
#138
Wichita Falls
Texas
76308
π» http://thebikestoponline.com
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Contact the business
Telephone
Address
2708 Southwest Pkwy, Ste 138
Wichita Falls, TX
76308
Opening Hours
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 5pm |