14/10/2026
CHRIS’S STORY ❤️
THE PART YOU DON’T ALWAYS SEE!
Today, people see four fitness studios, a growing business, an incredible team and a brand becoming more recognised across Perth ✨
But they don’t always see where it started!
In 2012, Chris arrived in Australia from Wales, UK with just $50 to his name.
No house, no accommodation booked, no friends or connections and no future plans. Just a backpack, a passion for the fitness industry and a determination to build something from the ground up.
In 2021, he opened the doors to the very first Chris Wilson Fitness Studio in Nedlands 👀
Five years later, there are four studios across Perth but when you ask Chris what he’s most proud of, it won’t be the number of studios.
It’s the COMMUNITY and PEOPLE who make CW so special ❤️
The members who’ve been there since day one, the friendships formed and the coaches who’ve grown with the business.
Sometimes people assume we’ve been around forever and that we’re a large, established fitness company. The reality?
We’re only five years old 📈
We’re still an emerging business that is learning, improving, making mistakes and chasing big dreams. That is exactly why Chris believes the little things matter so much.
Remembering conversations with members, asking about their families and taking the time to genuinely get to know people. The world needs more people who are curious about others. People who are present, who listen, who ask questions and who recognise that there’s something to learn from every person they meet.
You can build beautiful studios, invest in the best equipment and deliver incredible training programmes but you can’t buy a community.
Chris has always believed that fitness is about much more than exercise. As we look towards 2027, we have so many exciting things coming up but one thing won’t change.
Our commitment to the people who have helped build this business over the past five years.
PEOPLE FIRST ❤️
And yes, this reel was filmed before Chris returned from Bali with his tan - come see it for real this Sunday at Nedlands where Chris and Rosanna host a special workout from 12-2pm 😂☀️