PEETZ Canada

PEETZ Canada Where Adventure Begins! PEETZ LIFE. Our Lifestyle, It's all about fishing, family & friends in the great outdoors. It's your choice. Since 1925.

1439540 B.C. Ltd.

manufactures PEETZ Brand fishing products. As fishermen ourselves, we understand the deep, emotional connection this sport brings. For over 90 years we've handcrafted fishing products with the sole purpose of enhancing this connection. Our philosophy is that when you invest in any PEETZ product, it should outperform your expectations. It should also be incredibly durable, reliable and fun to use. Perhaps most importantly, you should be proud to own it. Over the years, PEETZ has built a strong reputation and following throughout the Pacific Northwest. We like to think this is because - beyond making reels, rods and tackle - we've helped to create cherished memories of time spent on the water. Our little workshop hasn't changed much in 50 years. We are open to giving tours for PEETZ fans and fishing enthusiasts. If interested, call and ask for Marc Hoelscher. We look forward to meeting you and sharing what PEETZ is all about ;-)

09/24/2026

Tradition, Heritage, Legacy. Since 1925.

Pretty good for a 130 year old reel and cane rod. I didn't really have any action, but it sure was a treat. I will defin...
09/13/2026

Pretty good for a 130 year old reel and cane rod. I didn't really have any action, but it sure was a treat. I will definitely continue fishing with this combo. So easy to cast and the retrieval rate is about the same as my HARDY Jewels & other models of Silex in the same size class. It drifts free without any hold back. Honestly, it is one that I really like. The proof will be in the battle. Next time...

09/12/2026

The Art of Angling. The Luxury of fishing with functional art. Experience the true traditional feeling of a successful battle. Just you and that monster.

PEETZ is located in Victoria British Columbia, Canada.

09/11/2026

This is my dinner and coffee break starting at 430pm. Still going, will be done PDQ. It is now 545pm.

Next. šŸ™‚šŸ˜

Do you actually think that I sleep at night? NOPE! Well okay,  kinda sorta,  but it's usually only 3 to 4 hours a night....
09/09/2026

Do you actually think that I sleep at night? NOPE! Well okay, kinda sorta, but it's usually only 3 to 4 hours a night. The odd time less than three hours...it's because I am always working, planning and doing things that will build PEETZ.

I had to let go of a lifelong friend when he told me that the way I think and work all the time is not sustainable and that I should quit because my company is not yet profitable after 3 years and because I don't pay my self a living wage.

I instantly said I can no longer take time to visit, chat or email with him, my business is my life and I only have time for it. I don't care that I have gone into major debt working to save this iconic brand while running on a shoestring budget. It will turn and it will survive and it will be an amazing business. Catch ya on the flip side I said.

Keep Going. Never Quit.

Lesson, not everyone can see what I see and I know this company will prosper and be all that it is meant to be. I am the one that is making it happen. Step by step, inch by inch, minute by minute, hour by hour, day by day...I am just delusional enough to bring my vision into fruition and success.

PEETZ isn't for everyone. But it is for all our dedicated lifelong fans, friends and customers. I am devoted to you all, entirely.

09/09/2026

Finding this specific reel on Vancouver Island, British Columbia adds an incredible twist to its history. It tells a classic story of British emigration and the deep historical ties between the UK and the Pacific Northwest at the turn of the 20th century.

Here is how my Victorian "trotting" reel likely made its way to Vancouver Island, and how it was used once it arrived:

The Pioneer Emigrant’s Prize Possession
Between 1890 and 1905, Vancouver Island particularly the Cowichan Valley, Duncan, and Victoria experienced a massive influx of wealthy British settlers, retired military officers, and estate builders. These emigrants didn't just bring clothes; they brought their sporting lifestyles.

Because high quality fishing tackle wasn't widely manufactured in Western Canada at the time, English settlers brought their prized British rods and reels with them in heavy leather travel trunks. My reel was almost certainly packed in England around 1900 and transported across the Atlantic and Canada via the newly completed Canadian Pacific Railway to its new home on the island.

A Match Reel Meets the Wild West Coast
What makes my reel truly fascinating in a BC context is how its purpose shifted:

* In England: The narrow spool and free spinning build were meant for catching small 1 pound river fish like roach or chub.
* In British Columbia: There were no roach or chub. The owner would have found themselves facing legendary runs of Steelhead, Coho Salmon, and massive searun Cutthroat Trout in rivers like the Cowichan, Campbell, or Stamp Rivers.

An expert angler who brought this narrow-spool reel to Vancouver Island would have used it for "side casting" or primitive "float fishing" for trout and steelhead. The ultra smooth, fast spin that I have noticed would have been absolutely perfect for letting a lure drift naturally down a fast-flowing, pristine BC river.

I am going to fish this thing...It is the oldest rod and reel combo that I own in a centerpin configuration specifically set up for drift float fishing in a river. Do'in it!

09/06/2026

The Definitive Sound of the Pacific.
The Only One in the World.

Since 1925 PEETZ helped shape sportfishing on the coast of British Columbia. PEETZ shifted fishing for salmon by trolling with handlines to primarily using rod and reel. Canada's Original Knuckle-Buster Salmon Trolling Reel continues to be made by human hands right here in Victoria British Columbia, Canada on Vancouver Island.

Celebrating tradition and lifestyle while building a legacy that has lived for more than 100 years.

The Luxury of finding with functional art.

08/30/2026

This day was both fun and educational. I have known Sam for a very long time and I am glad that I get to visit with him once in a while. Sam has one of the best representations of a local BC fishing tackle collection.

Sam is an amazing fellow and ardent angler. If you ever get an opportunity to visit Sam, you will be in awe.

The Fishing with Dad Show
samstackleshop

08/27/2026

Completing the final few steps on my buddy Terry's reel - he owns FISHINATOR LURES in Blind Bay British Columbia.

It's be a long minute since I have been able to get back onto this reel, but finally...here it is.

Thanks for your faith and patience Terry. I appreciate you and your family and friends more than you know.

Address

2740 Rock Bay Avenue
Victoria, BC
V8T4R9

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