I hate the commercialisation of protein more than most, and no, I donāt think we need a protein product for every meal.
But this is exactly why people get confused. Protein in general is a good thing!
One personās opinion being broadcast loudly on a panel show, with no expert there to provide context or rebuttal, is a problem.
Heās wrong when he says we donāt have an issue with low protein intake. I see it daily.
And on vegetarians, he actually makes a point they can get protein in but that doesnāt automatically mean theyāre getting an optimal balance of essential amino acids. The problem with vegetarians is that many donāt understand the education behind combining different plant protein sources to improve the overall amino acid profile.
Education is the key.
There wasnāt a single educational point in this clip. Just opinion.
And unfortunately, facts beat opinions.
TV bosses do better. Get an expert on the panel.
And I donāt mean a celebrity who happens to have an opinion. I mean an actual expert.
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I'm Luke, aka Litchfit, a fitness coach with over 20 years of experience in the industry. As a former international athlete, I bring a unique perspective, having competed as a sprinter for Wales and currently holding records in powerlifting. I hold a BSc Hons in Sport and Exercise Science and am an NSCA Fly Solo Coach. I've had the privilege of guiding hundreds of clients towards their fitness goals, whether they're seeking strength gains, improved performance, or overall body transformations.
03/09/2026
Itās not about six weeks shreds or eight week blasts itās about lifestyle change, creating new habits that build the life and body you want, exactly like this Client building new habits reducing her waist line & making her a lot more confident
Struggle with split squats or lunges?
Thereās absolutely nothing wrong with doing your single-leg work on a machine.
A single-leg leg press or hack squat can be a great way to bridge the gap between not being able to do them and eventually being able to.
Donāt force an exercise just because itās āfunctionalā.
Find a way to train the movement, build strength, and progress from there.
For more practical training ideas, hit follow and keep watching. šŖ
02/09/2026
Another coach once called me a āfat coachā and told people not to listen to my nutrition advice because I hadnāt āwalked the walk.ā
The irony? I had.
Iād simply spent years prioritising strength and performance over aesthetics.
So I decided to prove a point.
50+lbs of fat lost. Still strong. Still training hard. Still living life.
I didnāt need to change my methods, I just needed to show I could do both.
Results > opinions. š
If you want help doing the same & getting in the best shape of your life, DM me.
Is being an unfit parent selfish?
Controversial opinionā¦ but I think it can be.
Iām not saying every parent needs to be shredded, live in the gym or have a six-pack.
But being fit enough to play with your kids, run around with them, get on the floor, go on adventures and actually participate in their lives should matter.
You donāt need to be perfect.
You just need to try.
Because your kids donāt care about your physique.
They care that youāre there. ā¤ļø
Looking after your health isnāt selfish when someone else depends on you.
01/09/2026
Social media is a highlight reel, not the full story.
Nobody posts the slow run.
The weight regain.
The failed lift.
The bad session.
They post the wins.
So stop comparing your real life to someone elseās best moments.
Progress isnāt linear. Keep showing up, keep improving and judge yourself against where you started, not someone elseās highlight reel.
Need help with your goals? DM me. š
31/08/2026
Five weeks on plan and already almost 9lbs down.
Sheās now the lightest sheās been in yearsā¦ and thereās no sign of slowing down.
But hereās the important part š
Sheās not on ridiculously low calories.
She hasnāt cut out all the foods she enjoys.
Thereās some flexibility built in.
And sheās even had a family weekend away during these five weeks.
Because the plan works with her life, not against it.
This is what happens when you coach the whole client, rather than obsessing over the end result.
You donāt need to live on chicken and broccoli, avoid social events and spend months starving yourself to make progress.
You need a plan that you can actually stick to.
If you want help finding a plan that works with your life, drop me a message or click the link in my bio.
30/08/2026
Random workouts from social media and AI might feel like youāre being productiveā¦
But if youāre constantly changing exercises, reps, sets and goals, youāre probably just busy, not progressing.
Training doesnāt need to be fancy.
It needs to be planned, progressive and specific to your goal.
Because doing a different āoptimalā workout every week isnāt optimal. š
Stop chasing workouts. Start chasing progress. šŖ
Before you start, I donāt know why she likes to sleep in this box. Anyone else got a strange cat anyway back to making sure Clients are on track and making progress.
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