Cyclefit UK

Cyclefit UK

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World Leading Bike Fitting and custom bicycles.

Designing and building bikes from LANDRACE.CC, Seven Cycles, Ridley, Trek, Colnago, Serotta, Open Cycles & Dario Pegoretti. Cyclefit brought the first professional bike-fitting assessment to Europe in 2002 and specialises in working with people to perfect their cycling position, improve performance and prevent injury. Cyclefit has driven many significant industry and educational advances and repre

Photos from Cyclefit UK's post 08/08/2026

The new COLNAGO C72 gets a handsling from the old C68 with a more contemporary design and integrated bars, and a host of other refinements. Now with a more endurance based geometry than the Y1RS and V5RS race frames. Tubing is slim and neat and there is internal storage integrated into the downtube. Shimano Dura Ace Di2 groupset and ENVE Composites SES 4.5 wheelset. The gold Lizard Skins bar tape and KMC Chain Europe chain compliment the red of the paint - it’s bling, but good bling 👍. And why not?!

Photos from Cyclefit UK's post 31/07/2026

Think we can call this quite a pivotal week in Cyclefit’s history:
We finally moved out of the Fire Station.
And moved in to 38 Store Street for good.
Squeezed in a 140km LANDRACE Custom Bicycles gravel ride.
Phil PhilCavell - The Midlife Cyclist was wished a fond farewell by his customers and Phil Liggett no less and launched his new book The Cycling Addiction. Thank you to everyone who came along and great to see some old faces (actually that’s most of you).
New lighting at Store Street, can’t wait to spend some time adjusting the spot lights.
But first, we need a lay down!
Thanks

Photos from Cyclefit UK's post 30/06/2026

Here’s an Fray in the new ‘Smoke’ finish; matt black up front with a clear coat over the carbon layer-up to the rear. We matched it up with a pair of Enve’s SES 4.5 wheels with black decals. Handlebars are the SES AR model. Groupset is ‘s Force AXS with powermeter. This is a bike built for all-day rides with a geometry that fits riders who need a slightly higher front end. Stable handling, compliant ride and looks great.

Photos from Cyclefit UK's post 18/06/2026

Here’s one for the heatwave the slippery Y1RS by the inimitable , we wasn’t so sure about how that frame looked at first but we’ve grown to love it, and as for the ride and feel on those 4.5 Pro wheels, Mama Mia!
World Champion paint like his nibs rides but not quite as quick, Dura Ace Di2 groupset and OSPW and bottom bracket and the whispery smooth Corsa Pros make for a very special build.

Photos from Cyclefit UK's post 11/06/2026

Ten days remain until our 735SL special offer ends on the Summer Solstice 21.06.26.
Custom made titanium road, all-road and gravel frames from the Boston maestros built to your unique physiology and how and where you want to ride. It all starts with your Cyclefit appointment and we work with you on the design and components to build your dream ride. More info in our bio.

Photos from Landrace Custom Bicycles's post 03/06/2026

Love this new build from our house brand Landrace Custom Bicycles - complimentary Cyclefit is a key part of making these bikes ride so well.

Photos from Cyclefit UK's post 28/05/2026

Oh, oh, this is special. A custom RM3 fully laden with Super Record EPS components and with the ‘Ultra’ upgrade of carbon chainring, titanium cassette and ceramic bottom bracket bearings. More Ultra is found on the Bora carbon wheel’s, I think we are fully Ultra’d. This ‘large’ bike weighs in at 7.01kg as pictured and you could feel the suplesse in the frame as it was taken to be photographed. An astonishing accomplishment.

14/05/2026

Looking forward to fitting these new wheels to some ENVE Composites Mogs!

Photos from Cyclefit UK's post 09/05/2026

Limited Edition U.P. 2.0 x colab. We put this together with SRAM’s wonderful Force AXS 1 x 13 groupset and Zipp 303SW wheels. The new U.P. is designed for fast gravel rides with a more aero front profile, 45mm tyre clearance with a compliant and comfortable ride. Made in Portugal.

Photos from Cyclefit UK's post 09/05/2026

Limited Edition opencycle U.P. 2.0 x Onza Tires build, what an amazing paint job! Open Cycle's new carbon gravel frame is more aero, very comfortable and made in Portugal! Built with SRAM Force AXS 1 x 13 groupset and Zipp 303sw wheels.

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Location

Category

Telephone

Address


38 Store Street
London
WC1E7DB

Opening Hours

Monday 10:30am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm