AW Cycles

AW Cycles


Thank you for the expert and fast turnaround to keep me on the road.
Big shout out to Rob who's enthusiasm never wavered, despite my six year olds requests for fatter tyres, gears, grippy pedals and green helmets! One VERY happy boy
Enjoy Sportives then why not try an Audax with a spin around the local Berkshire countryside with this well established and supported 100km event.
Thanks AW Cycles! Amazing bike, amazing service!
A couple of months ago my wife Rachael Wardell bought her Giant Thrive Hybrid, excellent bike and fantastic service form the AW team.

She is now half way through her 300km ride along Sognefjord Norway's longest fjord.

The whole team are raising money for World at Play

Rachael has raised over TWO THOUSAND POUNDS so far, if anyone would like to donate with Just Giving please do, or just throw a like on her Twitter feed
Bought an e bike from AW's about 3years ago. It's given me trouble free cycling until yesterday when motor would occasionally disengage. Pop it into AW's today without appointment and staff plugged it into their computer...down loaded some stuff and I was on my way in 2 or 3 minutes. Prompt, polite and efficient service. Thanks guys!
This was last year's project with the Tripster ATR built by AW Cycles: riding all the highest 10 road passes in Europe. The project for 2019 promises to be even more exciting!!
Just wanted to say thank you especially to Lewis for helping to create this beauty and making the process hassle free.
Morning 😉

Any sledges in stock? Apparently it has snowed...... 🤣
Fancy cycling 100km around Berkshire or heard about Audaxing and don't fancy 200km this could be the event for you.

Start is in easy reach of M4 or served by trains to Reading only 3 miles from start.

To register please visit
If you like Audax events or sportives or just want to see what it's like here is a local event for you. The Kennet Valley 200km Audax
Thanks AW Cycles for the frog 55 team sky ! Riley absolutely loves it

Bike Shop Our large showroom on two floors allows us to stock the widest selection of bikes in the area and cater for all ages and riding styles.

AW Cycles have been serving the cyclists of Reading since 1994 and have developed into one of the most respected independent cycle shops in the country. Our continued success is founded on a passion for both cycling and customer service and our experienced, friendly staff are here to offer expert, impartial advice and find you the best deal based on your needs, desires and budget. Road racing, mou

Operating as usual

Cycling Across Europe Alone 12/05/2023

Cycling Across Europe Alone

Thinking about adventures by bike? Then this video is for you!

Talk to us instore about which Marin Bike will be best for your needs.

Cycling Across Europe Alone Go to and use the code "BernardoBacalhau10" to get 10% off on any case or mount of your choice.In the summer of 2022 I decide...

Matt Jones presents the ALL NEW Marin Rift Zone E 10/05/2023

Matt Jones presents the ALL NEW Marin Rift Zone E

have got a new bike to show you, and who better to tell you about it than Matt Jones
To find out even more, come and talk to us in store

Matt Jones presents the ALL NEW Marin Rift Zone E Yet another new Marin? Afraid so, folks.Just when you thought mountain biking couldn’t get any better, an all-new trail-shredding, climb-smashing 140mm-trave...

Photos from AW Cycles's post 09/05/2023

We are super excited to introduce into the store who are a co brand to

Momentum are focused on getting more of you on electric bikes and cycling to work.

It is definitely worth checking out their amazing website which is super easy to guide through and learn more about the ebike world.

Photos from AW Cycles's post 04/05/2023

Our workshop renovation is on route, this first workshop bench has come along great. Huger thanks to the team that helped.


Coronation Weekend Opening Hours:
Saturday 6th - 09:00 - 17:00
Sunday 7th - Closed
Bank Holiday Monday - 09:00 - 16:00

My Cancer My Choices Annual Charity Cycle 2023 19/04/2023

My Cancer My Choices Annual Charity Cycle 2023

We're delighted to have teamed up with a local Charity, my Cancer My Choice, to host another fun 5k and 30k bike ride in aid of the charity on Sunday 21st May.
We will be available on the day volunteering our services should any bikes need a little pre-ride attention!
Join us at Thames Valley Park for a fun day out for all the family. Grab your tickets today.

My Cancer My Choices Annual Charity Cycle 2023 Cycle, run, or walk this much loved annual event, while raising money for a local charity MCMC.

Duncan Shows You - NEW Alpine Trail E 12/04/2023

Duncan Shows You - NEW Alpine Trail E

Duncan Shaw has got all the details on the updated Alpine Trail E range.
To find out more, come and talk to us in store

Duncan Shows You - NEW Alpine Trail E What's new with the Alpine Trail E, we hear you ask! has got all your answers as well as his first impressions on how it rides.Find out more about ...

Photos from AW Cycles's post 08/04/2023

Introducing the new jam2 SL that’s now in stock!

It really does look stunning, what do you think?

Photos from AW Cycles's post 07/04/2023

The versatility of the Four Corners is what makes it the ultimate adventure companion. Despite it being a 700c based bike, here is is set up with 26” wheels and snow ready tires.

Photos from AW Cycles's post 07/04/2023

Remeber we're open 09:00 - 16:30 today for all your needs. Whether it's a last minute bike fettle, some spare tubes or a bike for the kids for Easter, we're here to help.


Rift Zone XR + = Made For Fun

Photos from AW Cycles's post 04/04/2023

Can you guess the weight of this beautiful bike? There can’t be many nicer cross country bikes out there.


Drops on drop bars..... no problem with a dropper post (that's a lot of drops). Several of the gravel bikes come stock with a dropper post

Photos from AW Cycles's post 29/03/2023

Need some new grips to refresh your ride? Check out the range of grips in store today


Get stoked on adventure, with the Drop bar range

Photos from AW Cycles's post 24/03/2023

If you where struggling to find us, this is what we look like now😄
We are super happy with our new shop front!


Style king and his Alpine Trail doing their thing!

Photos from AW Cycles's post 21/03/2023

All our Oakley glasses are on offer if you see this post! Fancy a pair of Oakleys? Feel free to contact us.

Photos from AW Cycles's post 16/03/2023

A few pictures from inside ice bike show in London, and a sneak peak at the new durace.


Who’s ridden one of the new Rift Zones? Talk to us in store to check one out in person

Photos from AW Cycles's post 10/03/2023

Woah…… awarded not 1 but 2 of 's bikes with their “Best of 2023” award. 🍻 to the Headlands 2 and the Rift Zone XR

Photos from AW Cycles's post 09/03/2023

Not long to go now!

Email [email protected] to enter 1 of the 3 competitions that will be running on the night for your chance to win some MINT prices. 🚵‍♂️🚴‍♀️

Photos from AW Cycles's post 09/03/2023

We’re super happy to now have the electric Brompton’s in stock. Do you want to make your daily commute easier?


Rift Zone XR in size XL….. look at that standover!


Anyone fancy some aggro gravel? The all new Gestalt XR has got you covered!


This e-bike has had a full makeover!
We love pimping your ride🤘😁


The places a Alpine Trail⚡️ can take you……

Photos from AW Cycles's post 23/02/2023

A few bits from the Awesome displays at Core bike show last weekend 🚵🏿🚴‍♂️

Photos from AW Cycles's post 22/02/2023

How good does this Alpine Trail E2 look with a pop of Orange and Kashima gold?

Photos from AW Cycles's post 21/02/2023

A peak of the display at

Marin Oso pedal review - MBR 17/02/2023

Marin Oso pedal review - MBR

"one of the best mountain bike flat pedals after 25 years out of the game"

MBR Magazine rate Oso pedal very highly

Marin Oso pedal review - MBR Marin’s not made a pedal for more than a quarter of a century, which is a testament to just how much mountain bike heritage the brand has. It’s also very impressive that it’s managed to make one of the best mountain bike flat pedals after 25 years out of the game. The Oso is a nylon composite ...

Photos from AW Cycles's post 15/02/2023

The wait is finally over….. San Quentin 2 & 3 bikes are on their way! has worked some magic with the updates and we can’t wait to hear what you all think.


Made for Fun……. Made for Racing. The Headlands can do it all

Photos from AW Cycles's post 07/02/2023

Who else is excited for this build!

After a nefarious invisi framing the bike is looking great.

We can’t wait to see what the end build beholds, will this be the coolest you’ve seen?

Wait till tomorrow to see what it looks like!!!


The places a can take you...........


Did YOU know we are a Bosch expert store which is 1 in 10 in the uk!!!

Photos from AW Cycles's post 01/02/2023

The ALL NEW Rift Zone is made to party, whatever your jam may be. Your ideal partner for everything from all-day epics, to local shred laps, and everything in-between. Talk to us in store to find out more.


The apprentice on his first Crankbrothers pedal rebuild💪

Photos from AW Cycles's post 28/01/2023

Now even faster, this aero rocket-ship is built for speed.
The new frame set is even more adept at slicing through wind, and it’s lighter than the previous generation.


🐟 👁️ Rift Zone XR

Videos (show all)

Introducing the brand new Whyte E-160 RSXAvailable in-stock now!





110 Henley Road

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm

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