Brian Stokes Coaching

After years of always being ‘on’ service, training, coaching, taking proper time away still doesn’t come naturally.

But rest isn’t the opposite of discipline. It’s part of it.

Away this week. Recharging, not switching off completely, but learning to actually let go a bit.

This is Sam, my HYROX mixed doubles partner.

Box jumps, bar work, track sessions. Every rep she puts in shows on race day and having a partner who matches that standard makes me better too.

This is what real doubles training looks like: pushing each other, not just training alongside each other.

DM me START if you want training that actually holds you to a standard.

“Stronger than yesterday” isn’t just something painted on the wall. It’s what we actually build, one drill at a time.

Cone work, floor drills, real coaching, kids learning to push themselves in an environment that backs them every step.

Saturday session tomorrow. Parents, DM me KIDS to get your child booked in.

30+ years coaching elite boxers and Olympic teams. Now coaching senior executives under pressure.

I asked Bruce what he believed 20 years ago that he completely disagrees with now.

His answer: winning was never really the point. Full devotion to the process is. Suffer for it, sacrifice for it, leave nothing on the table, win or lose, that’s the actual victory.

Full conversation on the No BS Performance Podcast, link in bio.

A full line, all in position, all holding the same standard.

This isn’t about who’s the strongest kid in the room. It’s about every single one of them learning what it means to commit to something as a group.

Wednesday session tomorrow. Parents, DM me KIDS to get your child booked in.

Deadlifts. Push Press. Front squats.

This is a client putting in proper work, not just moving weight, but moving it with a standard that actually builds strength safely and sustainably.

No shortcuts on technique. No shortcuts on effort.

Want strength training that actually holds you to a standard? DM me START.

Was at a mate’s wedding yesterday, last time in that uniform, and I wasn’t missing it for a post.

But the standard doesn’t take a day off.

Box jumps, explosive power work, this is what stays consistent whether I’m coaching, training, or celebrating.

Same standard I hold every client to. I hold myself to it first.

DM me START if you want coaching built on standards that don’t slip.

This is why I do it.

Not the medals, though they’re proud of every one. It’s this: a group of kids who show up for each other, push each other, and celebrate each other’s wins as much as their own.

Nobody gets left behind in this group. That’s the standard, from day one.

Teamwork isn’t something you teach with a lecture. You build it one session at a time, until it’s just how they operate.

Parents, DM me KIDS if you want your child to be part of this.