Since 1892, we have built the most reliable stoves in the world. Made sustainably with Swedish engineering.
11/06/2026
Get to know the latest additions to our drinkware collection — from lightweight water bottles to insulated bottles that keep your drinks cold or hot on the go. Swipe to discover.
Backed by over 130 years of outdoor expertise.
04/06/2026
STOVE GUIDE: Choose the right stove for you.
From quick meals and casual campfires to high-altitude summits, find the right Primus stove for your adventure. Link in bio.
31/05/2026
Elevate your outdoor cooking experience with the Tupike Stove — a camping stove designed for the van life or micro-adventurer sharing meals together. This premium two-burner stove packs the full capability of a home kitchen into a sleek, portable frame of stainless steel and oak.
Discover now in stores and online.
08/05/2026
Built for expeditions. Ready for life.
Our drinkware is made for the extremes. Lightweight, durable, compact, and modular.
But it goes everywhere with you.
06/05/2026
Where performance matters.
Our new family of drinkware is designed for mountaineering and demanding expeditions. It keeps drinks hot, meals ready, and hydration simple at altitude.
Basalt, Flinta, Mika, Tufa, and Kvarts are developed for cold, exposed environments, built to be durable, compact, and easy to handle.
04/05/2026
Göran Kropp inspired a generation of outdoor adventurers.
One of his most ambitious ideas was to bike from Stockholm, Sweden, to Mount Everest and climb it. To most, this was a crazy idea, but we believed in this enthusiastic adventurer and backed him.
In October 1995, Kropp left Stockholm on a specially designed bicycle, carrying 108 kilos of gear and food. In his pack was a Primus MultiFuel stove, which would be put to the ultimate test.
After cycling more than 13,000 kilometres to Everest Base Camp, he made his first summit attempt on 3 May, turning back just 100 metres from the top.
After weathering the 1996 Everest disaster, he made a second attempt. On 23 May, he reached the summit of Mount Everest without oxygen.
03/05/2026
What to bring on your micro-adventure. Cooking outside doesn’t need to be complicated. Only bring the essentials - we like to keep it simple 🌿
Save this for later or start gathering your gears!
01/05/2026
Van life. Something in our humanity draws us to this nomadic way of life.
Freedom, simplicity, and adventure.
Stripping away the excess, living close to nature, letting daily tasks take their time, exploring, and finding the perfect place to camp for the night.
When life is simple, the noise quiets.
29/04/2026
From El Cap and literally being struck by lightning in the Mont Blanc massif, Petter has experienced the most extreme adventures. But it is the granite slabs of the Swedish west coast that shaped him into a skilled and confident climber.
Humble doesn’t mean easy. You perfect your craft in your backyard so you can reach the peaks.
27/04/2026
Rhythm of the waves. Warmth in your hands. 🌬️ The Mika Wide Insulated Mug is built for the quiet moments in between.