09/18/2026
It's hard to believe almost a week has gone by since riding some of the most challenging terrain I've explored by bike.
What started out as a short innocuous excursion evolved into a metaphor to life as I have steered Cutlass Velo.
There were several road blocks for various reasons which required having to reset and reevaluate the journey.
One steep climb in particular (Cannon Hill Road), I had lost traction which stopped me dead in my tracks early in the ascent. I took a moment to drink some water and look at a map to see how much further to the reach monument at the top.
It was a greater distance than I was expecting: do I keep going or turn around and head back to camp?
I decided to walk a few yards further to more stable ground with better traction. The first pedal stroke stuck and off I went towards the historical peak that oversees Rowlesburg, WV.
When the trees opened up and the view welcomed my presence, I knew the effort was easily worth it despite the difficulty getting started again.
This ride invigorated me. It reinforced my ability to adapt, overcome, remain patient, and sustain optimism through frustrating circumstances.
Not unlike what it is to operate a business in an industry boiling with uncertainty, declining optimism, belligerent social media culture, a sense of withering interpersonal community due to digital constructs that isolate us... There's a lot to this fast food, fast fashion recipe for disaster.
That's why I'm proud that Cutlass Velo is akin to the high touch, slow food, human connection ethos that keeps me excited to work with you and all of my clients.
Just like on Cannon Hill Road; the rocky ascent is absolutely worth it.
Thanks for being here!