At Zeal we precision craft our sunglasses and goggles to ensure superior clarity and quality! To define ourselves among the masses of sameness.
Zeal Optics is a boutique line of sunglasses and goggles born out of this need to create. Defending the desire to be different and embracing the need to constantly evolve. Our people: me, you, them, us; we are all driven by similar things. The need for adventure. For a journey, and a story, striving for more than just a basic existence. From our friends to our families, the moments you make become
04/02/2026
For Earth Month, Zeal Optics will donate a portion of every sunglass sold during April to our local tree planting partners in your honor. 🌲🌍️🌲
Help us ensure the health and vitality of our forests and protect the places we play with our partners around the globe.
Learn more via the link in bio.
The new Limited Visibility Goggle is now available! Grab yours via the link in bio.
Introducing YAMPA
Named for Yampa, Colorado - the gateway between Steamboat, the Colorado River corridor, and the headwaters of the iconic Yampa River; Zeal’s newest sunglass style channels the spirit of connection and flow.
Guide. Slide. Lock. 🔒
Lens changes are easy and secure with Zeal’s Rail Lock System goggles. Plus, every //RLs goggle comes standard with a secondary low-light lens.
Introducing //GYPSUM//
Inspired by Gypsum, Colorado, this ultra-light frame blends everyday style with active performance wherever the winds blow you. Built from our plant-based Z-Resin, Gypsum delivers feather-light comfort in a minimalistic frame that moves with you from trail to town. Ellume Polarized lenses cut glare while providing amazing color and contrast, while ProFlex rubber on the temples ensures a secure, comfortable fit that stays put, no matter where your day takes you. Designed for those who live life in motion, Gypsum can be found at the crossroads of lifestyle and adventure.
02/18/2026
x Giveaway! 🌊
In Colorado, we live at the top of the watershed. Every turn we take in the mountains ripples far beyond the skintrack. That’s why Zeal & Weston have teamed up to celebrate wild places and the species that depend on them. This collab is about more than gear. It’s about stewardship. About recognizing that what happens in the alpine doesn’t stay there. It flows.
One lucky winner has the chance to win Zeal Optics Dark Seas goggles from the Watershed Collection and a ‘26/27 Weston Japow Splitboard or Snowboard - both featuring artwork from , created to honor and protect the coastal ecosystems and watersheds that connect us all.
To enter, click the link in bio 🔗
U.S. Residents Only. Giveaway ends March 3rd, 2026. Winner will be contacted directly via email to claim their prize.
Go Forth & Good Luck!
Introducing CENTENNIAL
Zeal’s new performance shield built for long miles and big days. 🚴♀️⛰️⛷️ Panoramic vision, lightweight comfort, and no-slip stability inspired by the Centennial State.
Featuring:
• Optimum goggles lens technology
• Lightweight, bio-based Z-Resin frame
• ProFlex no-slip nose pads + temples
• Ventilated design with EverClear anti-fog infused lens
• Adjustable fit of temples and nose pads for all-day comfort
Built to go the distance.
12/30/2025
Tracey Kennedy, Retail & Office Manager, helps bring Zeal Optics mission to life every day. Founded by Michael and Wink Jackson, Zeal Optics creates versatile, eco-friendly sunglasses and goggles for adventurers and everyday life. From plant-based frames to polarized lenses, every piece reflects their commitment to sustainability and giving back to environmental causes worldwide.
Since opening their Boulder flagship in 2012, Zeal Optics has embraced the local community’s adventurous spirit. Stop by 1230 Spruce Street to try their full collection, support a local business, and see how eyewear can be both stylish and sustainable.
Read on: https://boulderdowntown.com/visit/downtown-business-spotlights/feature/zeal-optics
12/28/2025
Santa was a bit late with the snow but he finally delivered
IYKYK
And just like that, winter is HERE ❄️
Last call for our Zeal Deals - sale ends tonight!
Based in Boulder, CO, Zeal Optics is focused on creating the best optics to enhance your outdoor adventures—making every moment more colorful, more vibrant and more memorable.
Zeal Optics is inspired by the natural word that surrounds us and is dedicated to reducing their environmental footprint. Their sunglass collection is completely petroleum-free, and made from renewable plant-based materials.
Zeal Optics is also known for revolutionizing the goggle market with its “Optimum Polarized Automatic+” lens that blends polarized protection and photochromic technology into a single lens. For more info visit zealoptics.com and follow @zealoptics on Instagram and Facebook.
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 12pm - 5pm |