A user-friendly log on the thinner side.
Introducing the Macy-Boo, ’s first longboard design created with his daughter, . Rob’s been making logs for Macy for quite a few years now, drawing inspiration from his personal quiver of surfboards, short to long, from Donald Takayama’s “Model T” to Skype Frye’s gliders, and an old photo of Macy’s grandfather with a classic Australian log. This traditional style log has single concave under the nose, a rolled belly through the middle feeding into vee through the back section, and a flipped tail rocker for nose riding. Pair with the Machado Macy-Boo 10” Single Fin for the best experience, designed specifically for the Macy-Boo.
“Logs have been in my life from way back. I live right in front of Cardiff Reef and I’m surrounded by some of the best loggers in the world. Tudor, Burch...I’m blessed to be surrounded by such amazing surfboard builders that have inspired me to ride all different types of surfboards and experience an abundance of feelings wave riding.” -
Tap into our link in bio to watch the full video, then head to your local surf shop to check one out today.
Firewire Surfboards
http://www.firewiresurfboards.com
Firewire is dedicated to building high performance surfboards and accessories through innovative design, materials and construction methods. We strive to do so with the lowest possible impact on the environment while also giving back to the global surf community through support of various environmental and humanitarian organizations.
Refreshing. Cleansing. Reviving. 🌀
A relationship with the ocean, passed from one generation to the next.
Meet your new favorite longboard by x , available 09.10.26.
How the magic happens. 👨🔬 🧬
Watch 𝗜𝗻𝘀𝗶𝗱𝗲 𝗙𝗶𝗿𝗲𝘄𝗶𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, now playing on our YouTube channel, and learn about how our boards get made and get a comprehensive breakdown on our entire range of surfboard constructions straight from our GM of Product, Brett Savage (Brett Savage). Recalling our technological history all the way back from Nev Hyman’s Future Shape Technology (FST), to our patented I-Bolic 2.0 Technology, to our latest construction and pinnacle of performance, Proflex Technology, this video will help you choose the right technology for your quiver and learn why we created each one for a specific reason and performance characteristics.
Head to our link in bio to watch the full video.
09/02/2026
Since 2006. 👨🔬 🧬
Learn about how and why we started doing what we do today, and get a comprehensive breakdown on our entire range of surfboard constructions straight from our GM of Product, Brett Savage (Brett Savage), in 𝗜𝗻𝘀𝗶𝗱𝗲 𝗙𝗶𝗿𝗲𝘄𝗶𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, now playing on our YouTube channel. Recalling our technological history all the way back from Nev Hyman’s Future Shape Technology (FST), to our patented I-Bolic 2.0 Technology, to our latest construction and pinnacle of performance, Proflex Technology, this video will help you choose the right technology for your quiver and learn why we created each one for a specific reason and performance characteristics.
Tap into our link in bio to watch the full video.
Ever wanted to learn more about our technology? 👨🔬 🧬
Watch 𝗜𝗻𝘀𝗶𝗱𝗲 𝗙𝗶𝗿𝗲𝘄𝗶𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, now playing on our YouTube channel, and get a comprehensive breakdown on our entire range of surfboard constructions straight from our GM of Product, Brett Savage (Brett Savage). Recalling our technological history all the way back from Nev Hyman’s Future Shape Technology (FST), to our patented I-Bolic 2.0 Technology, to our latest construction and pinnacle of performance, Proflex Technology, this video will help you choose the right technology for your quiver and learn why we created each one for a specific reason and performance characteristics.
Tap into our link in bio to watch the full video.
The secret to nose riding? Let the wave do the work.
Episode 4 of Beginner’s Guide To Longboarding with Taylor Jensen: The Nose Ride is now playing on our YouTube channel.
In this episode, Taylor breaks down what it takes to get to the nose and stay there. From reading the wave and setting your board in the pocket, to foot placement, inside rail pressure, hanging five and ten, and finding that feeling where the wave starts doing the work for you.
Tap the link in bio to watch the full episode, then head to your local surf shop to throw one of Taylor’s designs under your arm.
“𝙏𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙨𝙩𝙖𝙥𝙡𝙚 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙡𝙤𝙣𝙜𝙗𝙤𝙖𝙧𝙙𝙞𝙣𝙜 𝙞𝙨. 𝙄𝙩’𝙨 𝙣𝙤𝙨𝙚 𝙧𝙞𝙙𝙞𝙣𝙜.” – Taylor Jensen
Episode 4 of Beginner’s Guide To Longboarding with Taylor Jensen: The Nose Ride is now playing on our YouTube channel.
In this episode, Taylor breaks down what it takes to get to the nose and stay there. From reading the wave and setting your board in the pocket, to foot placement, inside rail pressure, hanging five and ten, and finding that feeling where the wave starts doing the work for you.
Taylor also catches up with Dan Mann to talk through the board design side of nose riding, including nose concave, rocker, rails, fin placement and the little details that help the tail lock into the wave and create lift up front.
Tap the link in bio to watch the full episode, then head to your local surf shop to throw one of our longboard designs under your arm.
08/25/2026
Design 🤝 Feeling Sebastian Williams Dan Mann
Ever wonder why a certain board feels just right? Watch 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀: 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗼𝗿 𝗣𝗿𝗼 𝘄𝗶𝘁𝗵 𝗦𝗲𝗯𝗮𝘀𝘁𝗶𝗮𝗻 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀 𝗮𝗻𝗱 𝗗𝗮𝗻 𝗠𝗮𝗻𝗻, now playing on our YouTube channel, for a conversation between free surfer and Mexican National Team competitor, Sebastian Williams (Sebastian Williams), and world-class shaper and winner of In The Dark X, Dan Mann (Dan Mann), discussing the Dominator Pro in Helium Technology.
While on a trip to Kelly Slater Surf Ranch - Lemoore, California Surf Ranch in Lemoore, CA, Sebastian shares clips from home surfing Barra de la Cruz on his stock 5’10” (x 19 ½” x 2 ½” x 30.1L) Dominator Pro in Helium Technology and describes what he’s feeling under his feet while Dan breaks down the design decisions that create those sensations, with some bonus footage from their sessions in the wave basin during their trip.
Tap into our link in bio to watch the full video, then head to your local surf shop to throw a Dominator Pro under your arm today.
From New Jersey to global art icon. Todd DiCiurcio Rob Machado
American artist who lives and works in South New Jersey after two decades in Brooklyn, friend of Rob Machado, and the creator behind the work on the 2026 Seaside Gallery. This special collaboration synthesizes Todd’s painting, ‘Hunt Your Way In Cut Offs; Prey For Nature,’ and in his own words, “...evokes a sense of adventure and freedom, inviting surfers to ride not just the waves, but also the expression that enhances their experience on the bubble.”
With an accomplished background in multiple mediums, Todd’s art addresses the exo-distortions inherent in the patterns of displacement and excess strewn across American society. ‘Hunt Your Way In Cut Offs; Prey For Nature’ is part of a larger body of work that exhibited in NYC 2026, offering profound psychological commentary on connectivity in an increasingly disconnected world, called ‘Telepathy Exit.’ This is a reminder of the power of unspoken communication and the potential for art to bridge gaps between minds, hearts, and waves.
Learn more about the 2026 Seaside Gallery collaboration through our link in bio, and for a store list for availability.
08/22/2026
Meet Todd DiCiurcio. Rob Machado
American artist who lives and works in South New Jersey after two decades in Brooklyn, friend of Rob Machado, and the creator behind the work on the 2026 Seaside Gallery. This special collaboration synthesizes Todd’s painting, ‘Hunt Your Way In Cut Offs; Prey For Nature,’ and in his own words, “...evokes a sense of adventure and freedom, inviting surfers to ride not just the waves, but also the expression that enhances their experience on the bubble.”
With an accomplished background in multiple mediums, Todd’s art addresses the exo-distortions inherent in the patterns of displacement and excess strewn across American society. ‘Hunt Your Way In Cut Offs; Prey For Nature’ is part of a larger body of work that exhibited in NYC 2026, offering profound psychological commentary on connectivity in an increasingly disconnected world, called ‘Telepathy Exit.’ This is a reminder of the power of unspoken communication and the potential for art to bridge gaps between minds, hearts, and waves.
Tap into our link in bio to learn more about the 2026 Seaside Gallery collaboration, and for a store list for availability.
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2330 Faraday Avenue, Ste 200
Carlsbad, CA
92008
Opening Hours
| Monday | 9am - 8pm |
| Tuesday | 9am - 8pm |
| Wednesday | 9am - 4pm |
| Thursday | 9am - 8pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |
| Sunday | 9am - 6pm |