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Programs include TDSF™, CSR™, Listening with Integrity™, assessment-based coaching, workshops, coach mentorship, and more. At LIG Coaching & Consulting, we believe transformation isn’t about quick fixes or one-size-fits-all programs. It’s about creating meaningful, lasting change that aligns people with their greatest potential. Founded by Marcus Straub—2011 International Coach of the Year, mentor
, author, speaker, and trainer—LIG delivers full-spectrum coaching and consulting services for leaders, teams, and individuals. Every engagement is purposefully tailored, because every person, every business, and every situation is unique. Proprietary frameworks like TDSF™, CSR™, and Listening with Integrity™ go beyond traditional coaching. Combined with assessment-based insights (DISC, 12 Driving Forces®, EQ, TriMetrix® HD, Acumen®, and Stress), these tools empower clients to build trust, transform culture, strengthen communication, and achieve sustainable results. Our expanding programs include life coaching, executive coaching, leadership development, coach mentorship, and corporate trainings in listening, communication, delegation, team building, and culture. While our work spans industries, we specialize in supporting 𝘀𝗺𝗮𝗹𝗹 𝘁𝗼 𝗺𝗲𝗱𝗶𝘂𝗺-𝘀𝗶𝘇𝗲𝗱 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, where leadership, relationships, and legacy are deeply intertwined. For over 20 years, Marcus has guided thousands of people across industries and life stages toward higher levels of happiness, fulfillment, and success. His mission is simple: help people thrive—both personally and professionally.
08/10/2026
Over the years, I've had the privilege of working with remarkable leaders from many different backgrounds and industries… and one quality stands out above all the rest.
𝗧𝗵𝗲𝘆 𝗻𝗲𝘃𝗲𝗿 𝗮𝗰𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗮𝗿𝗿𝗶𝘃𝗲𝗱.
They remain curious.
They ask thoughtful questions.
They listen before they speak.
They're willing to challenge their own assumptions.
Every summer, we intentionally plan time to disconnect from the pace of business so we can reconnect with what matters most.
Nature.
Family.
Conversation.
Quiet.
Perspective.
For many leaders, stepping away feels irresponsible. In my experience, it's one of the most responsible things we can do.
𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗮𝘀 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘂𝘀. 𝗟𝗶𝗳𝗲 𝘄𝗮𝘀𝗻'𝘁.
Rest isn't the opposite of meaningful work. It's part of it.
When we intentionally create space to slow down, we return with greater clarity, renewed energy, and a deeper appreciation for both the people we serve and the life we're building together.
I'm grateful for the time away.
And I'm equally grateful to be back.
But meaningful change rarely begins with starting over. More often, it begins with one next step.
One conversation.
One decision.
One act of courage.
One small choice that points us in a better direction.
We don't have to have the whole path figured out. We simply have to keep moving.
𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽?
07/29/2026
Most meaningful growth begins with discomfort.
The first difficult conversation.
The first time you choose patience over reaction.
The first time you pause instead of pushing ahead.
The first time you try something you've never done before.
It doesn't usually feel graceful. It feels unfamiliar. That's often how we know we're growing. What feels natural today probably felt awkward at one time.
𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗯𝗲 𝗮 𝗯𝗲𝗴𝗶𝗻𝗻𝗲𝗿.
07/27/2026
Relationships rarely drift apart overnight. More often, they change a little at a time.
One missed conversation.
One distraction.
One assumption.
One opportunity to really listen that quietly slips by.
𝗧𝗵𝗲 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲 𝗶𝘀 𝘁𝗿𝘂𝗲, 𝘁𝗼𝗼.
Trust grows... connection deepens... people feel valued. Not because of one grand gesture, but because someone consistently pays attention.
The quality of our relationships often reflects the quality of our attention.
𝗪𝗵𝗲𝗿𝗲 𝗵𝗮𝘀 𝘆𝗼𝘂𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝗲𝗲𝗻 𝗹𝗮𝘁𝗲𝗹𝘆?
07/23/2026
Many business owners become prisoners of the companies they built.
They carry every decision, solve every problem, and believe no one else can do the work quite as well. But real leadership begins the moment an owner learns to trust, develop, and empower others.
Delegation isn't losing control. It's creating the freedom to lead strategically while building a business that can thrive without your constant involvement.
This week's article explores how intentional delegation transforms owners into true leaders.
Whether we realize it or not, we're always teaching people how to treat us. Not just by what we say. But by what we consistently practice.
What we allow.
What we reinforce.
What we respond to.
What we model.
Over time, those patterns become expectations. And expectations shape relationships. The way others experience us is often influenced by what we've consistently practiced ourselves.